IMRS 2010 | Iván Casas | Métricas de Internet Marketing
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Transcript of IMRS 2010 | Iván Casas | Métricas de Internet Marketing
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Uma coisa que eu gosto de jazz é que eu não sei o que vai acontecer em seguida.
—Bix Beiderbecke
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ATIVIDADE - Iniciadas pelo usuario
INTERATIVIDADE - Troca de media social entre usuarios
RETORNO - Retorno financeiros e metricas de custo
QUANTITATIVO
Numero de Posts Frequencia de atualizacao
Número de Comentarios Número de visualizações Número de seguidores / fans
Número de Leads Vendas
QUALITATIVO
Comentários
Sentimento com a marca Aprendizado
Histórias de sucessoAprendizadoSentimento com a marca
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