Impulse Screen Media Overview Deck
10
Mobile shopping for every TV channel James D’Arcy - CTO/Principal +61417289166 [email protected] http://www.impulsescreen.com Paul Garrity - COO/Principal +61416200346 [email protected]
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Impulse Screen turns every TV channel into a shopping channel. Impulse Screen delivers a simple shopping experience to mobiles and tablets that lets people buy things related to the TV show they are watching. It’s a TV merchandise shop delivered to your mobile. You can try it out here:https://play.google.com/store/apps/details?id=tv.impulsescreen.android We already have access to over 400 retailers offering in excess of 4 million products through our service. We also have an API integration PoC underway with a media agency and distribution agreements with a leading EPG provider and an e-tailer. Obviously there is a lot of entertainment, product and consumer demographic data both analysed and captured by the solution and as the system grows our algorithms improve and this data becomes more valuable. We are now starting meeting with potential investors. The founders are passionate about the business, have previously launched successful start-ups in the mobile technology space and have generated millions in revenue for large enterprises.
Transcript of Impulse Screen Media Overview Deck
Mobile shopping for every TV channel
James D’Arcy - CTO/[email protected]
http://www.impulsescreen.com
Paul Garrity - COO/[email protected]
Impulse Screen makes every TV channel a shopping channel.
Impulse Screen delivers a simple shopping experience to tablets that let people buy things related to the TV show they are watching.
Our cloud based servers deliver API’s offering real-time automated content recognition and analytics to third party media agencies
We already have access to 6 television channels over 400 retailers and in excess of 4 million products through our service.
We have access to 150,000 app users and can market to 2 million ecommerce consumers through our partnerships
After a positive recommendation from Commercialisation Australia to proceed with stage 2 funding application we are meeting with potential investors.
The founders have previously launched successful start-ups in the mobile technology space and have generated millions in revenue for large enterprises.
James D’ArcySoftware Architect
Start-up Experience: Tapit, Shopfast.comEnterprise Experience:CBA, Cannon, Citibank, CSC
Paul GarrityGo-To-Market Manager
Start-up Experience: WirelessOz, FINEOS AustraliaEnterprise Experience:SAP, CSC, NatWest Bank
In a multi-screen world how do consumers find relevant products they can purchase spontaneously?
And how do advertisers find the consumers who are looking?
We analyse television data, sound and images both predictively and in real-time
We analyse products, categories and match them to genres
We analyse what consumers watch and what they say they like
Then make product recommendations that can be actioned
https://play.google.com/store/apps/details?id=tv.impulsescreen.android&hl=en0
Built on an elastic cloud infrastructure to support an unlimited audience
Extensible search, summarisation and real-time offer algorithms
API to support mobile apps or third party interfaces
cmp Component View
Program Stream
Video Recognition
Topic Aggregator
Topic to Content Matching Engine
Audio Recognition
OCR Text Recognition
EPG Recognition
User Profile / Preferences
Topic Matching Engine
Subtitle Recognition
Mobile Apps
Complete
Incomplete
Development Phase
Matched Content Repository
API Server
Admin Admin UI
3rd Party Systems
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Multiple partnerships giving access to over 400 Australian Retailers
Total of over 4 million SKU’s on offer
Partnership with leading EPG provider
POC with leading media agency
Server side cloud based system developed including admin console, EPG, Close Caption, Advert, Image and Sound recognition engines.
App launched on the Google Play store.
App developed for iOS in Beta testing.
Signed agreements to gain access to over 400 retailers and 4 million products with agreed revenue model;
Distribution agreement with leading EPG/PVR provider to place app integration API and recommendation to their install base; (approx 150,000->600,000 potential users)
eDM offer from leading e-tailer to feature the app to their 2 million Australian registered users
Commenced PoC on API integration with Leading Media Agency
Recommendation to move to stage 2 of funding application with Commercialisation Australia.
Impulse Screen Media are actively engaged in investment discussions for early stage capital and funding. Please contact us for more information:
James D’Arcy - CTO/[email protected]
Paul Garrity - COO/[email protected]
Try it Now on Google Play
http://www.impulsescreen.com
