Improving User Feedback on LDS.org - 2015
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Transcript of Improving User Feedback on LDS.org - 2015
James ValentineManager, Conversion Rate Optimization
A/B and MVT Testing Recommendations
Personalization tools LeanUX methodology
Voice-of-Customer (Feedback)
Digital Marketing and Research Services Group
OBSERVATIONS
Manual process to deliver and derive insight from feedback.
User had task to map feedback to relevant department.
User given a carte blanche without much guidance.
Improve data collected.GOALS
Create integration with Analytics.
Prepare for future enhancements.
Improve user experience.
CASE MANAGEMENT
VOICE
Updated Global Form
Analytics Beta
Case Management Beta
Case Management Design/Onboarding
Case Management Mobile App
Feedback Dashboarding/Alerts
Q2 Q3 Q4
Global Form 1.2 (REST API)
Expanded languages
Hosted Form Design
2016…
Retire Voice