Improving user experiences

Improving User Experiences Jeroen Grit

Jeroen Grit – consultant bij GriDD consultancy

GriDD in one sheet

“User experience (UX) is the way a person feels

about using a product, system or service.”

“User experience highlights the experien/al, affec/ve, meaningful and

valuable aspects of human-‐computer interac/on and product ownership, but it also includes a person’s percep/ons of the

prac/cal aspects such as u"lity, ease of use and efficiency of the system. User experience is subjec"ve in nature, because it is about

an individual’s feelings and thoughts about the system.”

Wat is User Experience?

“The level of sa9sfac9on an average user gets from using a product”

Wat is User Experience?

Like Understand Use

Sa9sfac9on

Average user

•  Media preferences •  He reads a few newssites. •  He likes his workrelated informaGon on paper. •  Any search funcGon should be fast and easy to use. •  When reading informaGon on products he should be

able to idenGfy the needed informaGon quickly. •  He reads around the markeGng talk. He is interested

to read the technical part. •  He is not doing much with social media.

•  Rela9onship with [company] •  Eric knows his way around with [company]. He is

familiar with the amount of support [company] offers and the design benefit [company] [X] products can offer.

•  He is not aware that [company] has so much [X] acGvity in Nijmegen.

•  According to Eric, [company] doesn’t innovate their product oRen enough.

•  Specific knowledge/proficiency •  Eric studied [X] and has now been working the last

ten years on the same product in which he specialized.

•  He stays up to date on trends, but doesn’t follow any extra courses to extend his knowledge.

•  Specific goals/needs/aItudes •  Eric works hard to create the best product possible. •  He loves his work. GeTng his work done like he

wants to, gives him saGsfacGon. •  He is always very interested in new products. Even

the slightest adjustment to an exisGng product is interesGng to him.

•  From an [company] he wants specific know-‐how and a high preference to test new products.

•  When his expectaGons of a product are high he doesn’t want to wait.

•  He is interested in block diagrams and some other content.

•  He uses the [X] manual heavily

Eric is 38 years old and a married father of two. He lives in Finland, where he works at Nokia as an engineer. He gets a true kick out of designing the perfect product. Together with the architect he decides on which product to buy.

Eric Järvinen -‐ Engineer

Persona

Is this good user experience?

Did you ever blame yourself?

Bad UX is the fault of the designer

The elements of User Experience Jesse James Garret, AdapGve Path

The elements of User Experience

My UX work

20%

13%

7%

9%

9%

16%

15%

7%

9%

9%

33%

60%

47%

38%

40%

36%

22%

25%

20%

37%

24%

40%

27%

39%

33%

13%

10%

7%

18%

22%

33%

63%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

End-‐user (e.g. project owner)

Contractor / installer

Customer

Agent

Supplier

Distributor

Specifier

Consultant

Importance of the web professionaly

Very unimportant

Unimportant

Moderately Important

Important

Very Important

User research

Requirements Informa9on Architecture

Interac9on Design

Informa9on architecture

“An informaGon architecture (IA) establishes decision making

principles and standards for the use of informaGon as a resource”

Informa9on architecture

Interac9on design

Interac9on design

h\p://youtu.be/MGMsT4qNA-‐c

“InteracGon design (IxD) is the pracGce of designing interacGve products,

environments, systems, and services”

Interac9on design

Any examples from the wild?

QuesGons?

By Servicios Internos Inc. (Flickr.com)

Improving user experiences

Technology

Transcript of Improving user experiences