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Improving User Experience With Tag Management · Improving User Experience With Tag Management...
Transcript of Improving User Experience With Tag Management · Improving User Experience With Tag Management...
![Page 1: Improving User Experience With Tag Management · Improving User Experience With Tag Management 11.22.16. About Tag Inspector and Your Presenter Tag Inspector is a product of InfoTrust,](https://reader033.fdocuments.net/reader033/viewer/2022050117/5f4dfcf2499c7978bb2586a8/html5/thumbnails/1.jpg)
Improving User Experience With Tag Management
11.22.16
![Page 2: Improving User Experience With Tag Management · Improving User Experience With Tag Management 11.22.16. About Tag Inspector and Your Presenter Tag Inspector is a product of InfoTrust,](https://reader033.fdocuments.net/reader033/viewer/2022050117/5f4dfcf2499c7978bb2586a8/html5/thumbnails/2.jpg)
About Tag Inspector and Your Presenter❏ Tag Inspector is a product of InfoTrust, LLC
❏ InfoTrust
❏ Web analytics, tag management, and product development
❏ 2,000+ sites analyzed and supported annually
❏ 30+ digital marketing and training programs a year
❏ Offices: Cincinnati, USA and Dubai, UAE
❏ Presenting
❏ Lucas Long, Tag Inspector Product Manager & Tag Management Consultant
![Page 3: Improving User Experience With Tag Management · Improving User Experience With Tag Management 11.22.16. About Tag Inspector and Your Presenter Tag Inspector is a product of InfoTrust,](https://reader033.fdocuments.net/reader033/viewer/2022050117/5f4dfcf2499c7978bb2586a8/html5/thumbnails/3.jpg)
Agenda❏ Overview
❏ Site Performance
❏ Optimization w. Analytics
❏ Personalization & Testing
❏ User Trust
❏ How to Accomplish
❏ Questions
![Page 4: Improving User Experience With Tag Management · Improving User Experience With Tag Management 11.22.16. About Tag Inspector and Your Presenter Tag Inspector is a product of InfoTrust,](https://reader033.fdocuments.net/reader033/viewer/2022050117/5f4dfcf2499c7978bb2586a8/html5/thumbnails/4.jpg)
Overview❏ Factors affecting user experience
❏ How they work (tags)
❏ Tags effect on a site
❏ Importance of management
Nfinity Web
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Overview❏ Factors affecting user experience
❏ How they work (tags)
❏ Tags effect on a site
❏ Importance of management
![Page 6: Improving User Experience With Tag Management · Improving User Experience With Tag Management 11.22.16. About Tag Inspector and Your Presenter Tag Inspector is a product of InfoTrust,](https://reader033.fdocuments.net/reader033/viewer/2022050117/5f4dfcf2499c7978bb2586a8/html5/thumbnails/6.jpg)
Agenda❏ Overview
❏ Site Performance
❏ Optimization w. Analytics
❏ Personalization & Testing
❏ User Trust
❏ How to Accomplish
❏ Questions
![Page 7: Improving User Experience With Tag Management · Improving User Experience With Tag Management 11.22.16. About Tag Inspector and Your Presenter Tag Inspector is a product of InfoTrust,](https://reader033.fdocuments.net/reader033/viewer/2022050117/5f4dfcf2499c7978bb2586a8/html5/thumbnails/7.jpg)
Site Performance❏ Factors for performance
❏ Server side
❏ User side
❏ Site itself
❏ Tag’s effect
❏ More weight and load on the User’s machine and browser
❏ Depends on type of tag & loading behavior
![Page 8: Improving User Experience With Tag Management · Improving User Experience With Tag Management 11.22.16. About Tag Inspector and Your Presenter Tag Inspector is a product of InfoTrust,](https://reader033.fdocuments.net/reader033/viewer/2022050117/5f4dfcf2499c7978bb2586a8/html5/thumbnails/8.jpg)
Agenda❏ Overview
❏ Site Performance
❏ Optimization w. Analytics
❏ Personalization & Testing
❏ User Trust
❏ How to Accomplish
❏ Questions
![Page 9: Improving User Experience With Tag Management · Improving User Experience With Tag Management 11.22.16. About Tag Inspector and Your Presenter Tag Inspector is a product of InfoTrust,](https://reader033.fdocuments.net/reader033/viewer/2022050117/5f4dfcf2499c7978bb2586a8/html5/thumbnails/9.jpg)
Optimization With Analytics❏ User acquisition, behavior, conversion
❏ Informs content, marketing strategy, landing pages, media strategy, design, etc.
❏ Dependant upon complete and accurate data
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Agenda❏ Overview
❏ Site Performance
❏ Optimization w. Analytics
❏ Personalization & Testing
❏ User Trust
❏ How to Accomplish
❏ Questions
![Page 11: Improving User Experience With Tag Management · Improving User Experience With Tag Management 11.22.16. About Tag Inspector and Your Presenter Tag Inspector is a product of InfoTrust,](https://reader033.fdocuments.net/reader033/viewer/2022050117/5f4dfcf2499c7978bb2586a8/html5/thumbnails/11.jpg)
Personalization & Testing❏ A/B Testing
❏ Tag caveats to remember (changing page content)
❏ Recommendation Engines
❏ Dependent on tags
![Page 12: Improving User Experience With Tag Management · Improving User Experience With Tag Management 11.22.16. About Tag Inspector and Your Presenter Tag Inspector is a product of InfoTrust,](https://reader033.fdocuments.net/reader033/viewer/2022050117/5f4dfcf2499c7978bb2586a8/html5/thumbnails/12.jpg)
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Agenda❏ Overview
❏ Site Performance
❏ Optimization w. Analytics
❏ Personalization & Testing
❏ User Trust
❏ How to Accomplish
❏ Questions
![Page 14: Improving User Experience With Tag Management · Improving User Experience With Tag Management 11.22.16. About Tag Inspector and Your Presenter Tag Inspector is a product of InfoTrust,](https://reader033.fdocuments.net/reader033/viewer/2022050117/5f4dfcf2499c7978bb2586a8/html5/thumbnails/14.jpg)
User Trust❏ Secure and not shared
❏ Creepy advertising
❏ Data leakage and selling to third parties
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Agenda❏ Overview
❏ Site Performance
❏ Optimization w. Analytics
❏ Personalization & Testing
❏ User Trust
❏ How to Accomplish
❏ Questions
![Page 16: Improving User Experience With Tag Management · Improving User Experience With Tag Management 11.22.16. About Tag Inspector and Your Presenter Tag Inspector is a product of InfoTrust,](https://reader033.fdocuments.net/reader033/viewer/2022050117/5f4dfcf2499c7978bb2586a8/html5/thumbnails/16.jpg)
How to Address❏ Tag Management Policy
❏ Knowing what is on the site
❏ Platforms, location, data collected
❏ Define what is allowed and required
❏ Implement change
❏ Monitor & Enforce
❏ Tag Management Process
❏ Process for tag review and approval
❏ Security, legal, Dev Ops
❏ Process for request and implementation
❏ Business request, review, implementation, and QA
❏ Process for ongoing monitoring of all tag behavior
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How to Address - Policy❏ What is on the site
❏ Tag audit
❏ Define standards
❏ Tag policy
❏ Implement change
❏ TMS
❏ Data layer
❏ Migration & removal
❏ Monitor & Enforce
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How to Address - Process❏ Tag review & approval
❏ Legal
❏ Security
❏ Dev Ops
❏ Tag request & implementation
❏ Centralized
❏ Project management tools
❏ Tag Management System
❏ Ongoing monitoring process
![Page 19: Improving User Experience With Tag Management · Improving User Experience With Tag Management 11.22.16. About Tag Inspector and Your Presenter Tag Inspector is a product of InfoTrust,](https://reader033.fdocuments.net/reader033/viewer/2022050117/5f4dfcf2499c7978bb2586a8/html5/thumbnails/19.jpg)
Agenda❏ Overview
❏ Site Performance
❏ Optimization w. Analytics
❏ Personalization & Testing
❏ User Trust
❏ How to Accomplish
❏ Summary
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Questions?