Improving the World through Engineering

PUBLIC AFFAIRSACTIVITY

23 FEBRUARY 2012

IMECHE COMMUNICATIONSTEAM 2012

Erica H-MMedia

James FMediaKate H

Public Affairs

Improving the World through Engineering

IMECHE ACTIVITY IN 2011

MP and Peer Contacts Briefings

IMECHE ACTIVITY IN 2011

IMechE ICE IChemE IET RAEng EUK0%

10%

20%

30%

40%

50%

60% 52% 51%

28%24% 23%

15%

2011 Competitor Awareness Analysis

Source: ICM/Dods Dec 2011

Improving the World through Engineering

WHO DOES PUBLIC AFFAIRS?

CEO

Theme Managers

RegionsDivisions & Groups

Public Affairs

Improving the World through Engineering

HOW DO WE DO PUBLIC AFFAIRS?

IMechE events

Meetings

Parliamentary eventsAll-Party Groups

Briefings

Improving the World through Engineering

FOUR STAGES OF PUBLIC AFFAIRS

Actions

Awareness

Engagement

Monitoring

Improving the World through Engineering

IMECHE IN THE PYRAMID

Actions

Awareness

Engagement

Monitoring

Improving the World through Engineering

SUBJECTS TO DISCUSS

Energy

Education??

Transport

Manufacturing

Environment

Improving the World through Engineering

HOW TO LOBBY YOUR MP?

Improving the World through Engineering

HOW TO LOBBY YOUR MP?

Find a hook.

Improving the World through Engineering

HOW TO LOBBY YOUR MP?

Who to contact?

Improving the World through Engineering

HOW TO LOBBY YOUR MP?

Know what you want.

Improving the World through Engineering

HOW TO LOBBY YOUR MP?

Provide a good brief.

Improving the World through Engineering

HOW TO LOBBY YOUR MP?

Personalise your correspondence.

Improving the World through Engineering

HOW TO LOBBY YOUR MP?

Publicity opportunities for the MP.

Improving the World through Engineering

HOW TO LOBBY YOUR MP?

Choose the right day.

Improving the World through Engineering

HOW TO LOBBY YOUR MP?

Be concise.

Improving the World through Engineering

DISCUSSION &QUESTIONS