Keio SFC NECO Lab.Political Communication Research Group Jun,6,2013

Key Concept of My Research

Extent to which one has confidence

that they have the information

necessary to participate in politics or

to vote.

(Kaid, Mckinney, & Tedesco, 2006)

• Political Information Efficacy is closely related to internal efficacy*1 but differs in that it focuses solely on the

voter's confidence in his/her own political knowledge and its sufficiency to engage the political process (and

to vote).

• Focuses on the Cognitive Elements of EfficacyCited from a Kaid’ Slide*2

Research Theme

Background

1. Knowledge is an important determinant of electoral and democratic participation (Deli Carpni & Keeter, 1996).

• A strong relationships between young voters’ perceptions or confidence in their political knowledge and the likelihood that they will exercise their right to vote. *2

2. Sufficient Political Information Environment : We can easily get various information of politics and policy from the Internet.

3. Low voter turnout and political efficacy of Japanese Youth• Some Reasons: Difficult to understand policy, especially

primary information. Political apathy caused by secondary information.

Research Question

Translation

Not

Add Meaning

Not

Subtract Meaning

Not

Change Meaning

PoliComi Group

Symposium @ORF 2012

Project Manager

Gogami Shunichi

Advisor

Shimomura Kenichi

Advisor

Okada KenichiPolicy Illustrator

Kato Nami From April 2013, we’re

working mainly at SFC

with Shimomura Kenichi

Guest Professor.

(From March 2012 to January 2013,

we performed a project at Cabinet PR

Office.)

Research Group at NECO Lab,

Focusing on Political Communication in the Internet

Performing various project

Policy Illustration Project

高年齢者が継続して働けるよう、継続雇用制度（現に雇用している高年齢者が希望するときは、定年後も引き続き雇用する制度）の対象者を限定できる仕組みを廃止します。*3

Difficult

Easy-to-Understand

Process

Architect

WEB Designer

Policy Illustrator

(1) Making blueprint

(2) Explain the meanings

of policy to illustrator

Creating web page with

policy Illustration

Analyze access data to

improve the page and

policy illustration

Translate policy

content into illustration

Easy-to-understand page with policy illustration

(3)

(4)

(5)

Example : Policy Illustration

【健康長寿社会の実現】

厚生労働大臣は、再生医療の迅速な実現を図るとともに、医療機器の開発スピードを引き上げるため、薬事法改正法案、再生医療安全性確保法案を今国会に提出すべく、作業を進めること。

Illustrated by Kato Nami / Architected by Gogami Shunichi

http://www.kantei.go.jp/jp/headline/sei

cho_senryaku2013.html

Pattern Mining

1. Mining pattern from “Kasumigaseki Literature”

2. Create templates that can be used by a third party

Creating a web service

1. Comparable the original information and Policy Illustration

2. User can Submit policy illustration using pettern we made.

3. Accumulate Knowhow

Platform of Policy Illustration

(Still thinking about function of the service…)

Problem of My Research

How examine an effect of illustration on the my service?

⇒ Study experimental procedures in associated research(By end of July, I prepare the experimental design.)

Associated Research

• Examining Internet Interactivity Effects on Young Adult Political Information

EfficacyJohn C. Tedesco. (2007).

• The Research of the Effects of Illustrations in Textbooks.Shumura Yuri. (2009).

•Kobayashi Tetsuro.

• Political Information Efficacy and Internet Effects in the 2008 us Presidential

ElectionJohn C. Tedesco. (2011).

• The Efficacy of News Browsing: The Relationship of News Consumption

Style to Social and Political EfficacyDavid Tewksbury, Michelle L. Hals and Allyson Bibart. (2008).

Significance of My Research

"Information" is a key component for democratic nation and participation politics. Political Illustration will contribute it.

I create the world

whoever can

participate

politics to the

extent possible.

Latest Information

Keio University SFC

NECO Laboratory

http://neco-lab.com/necolog http://twitter.com/jun_necolab

necolab.contact@gmail.com

Tsumugi introduce

our activity, event,

news to you.

つむぎくんにっき

Blog that members

write about research,

activity, and event.

ねころぐ！

Twitter that provide

latest news of us

じゅんくんのつぶやき

Contact us

http://facebook.com/necolab

Summary1. My Research Theme

• Improving the Political Information Efficacy of Japanese youth by creating web service which provide

illustration of primary Information in the Prime Minister’s Office WEB site.

2. Background

• Knowledge is an important determinant of electoral and democratic participation (Deli Carpni & Keeter,

1996).

• Sufficient Political Information Environment : We can easily get various information of politics and policy

from the Internet.

• Low voter turnout and political efficacy of Japanese Youth

Some Reasons: Difficult to understand politics or policy, especially primary information. / Political

apathy caused by secondary information.

3. Research Question

• If Japanese youth can get reliable and easy-to-understand primary information, their PIE will be

improved?

4. Policy Illustration Project

• Translate difficulty primary information to illustration.

5. Problem of my research

• How examine an effect of illustration on the media?

(Task) Study related works

Annotation

*1 : internal efficacy

Political Efficacy is divided into two concept : Internal Political Efficacy and External Political Efficacy.

• External Political Efficacy relates to “beliefs about the responsiveness of governmental authorities and

institutions to citizens’ demands.”

• Internal Political Efficacy ,is manifested in “beliefs about one’s own competence to understand, and to

participate effectively in, politics”

(Niemi, Craig, & Mattei, 1991, p.1407)

*2 : Kaid’ Slide

http://www.docstoc.com/docs/135953331/Political-Information-Efficacy-and-News-Consumption-in-Young-

Citizens

*3 : http://www.kantei.go.jp/jp/headline/syakaihosyou.html