Improving Talent Acquisition - MT\|SHRM...Director of Talent Acquisition Metropolitan Community...

18
8/20/2019 1 Improving Talent Acquisition Through Total Compensation Job Offers Dave Huffaker VP of Personalized Communications at CBIZ Pension actuary (ASA/EA) by background (no longer active or practicing) Has been developing/producing Personalized Communications and Web tools for 20+ years Billie Wilson Director of Talent Acquisition at Metropolitan Community College in Kansas City Total Compensation Offers Client Michael Marden Sr. Consultant, CBIZ Talent and Acquisition Services Director: Interim Executive Recruitment Total Compensation Offers: Presenters 2 CBIZ, Inc.

Transcript of Improving Talent Acquisition - MT\|SHRM...Director of Talent Acquisition Metropolitan Community...

Page 1: Improving Talent Acquisition - MT\|SHRM...Director of Talent Acquisition Metropolitan Community College Billie.Wilson@mcckc.edu CONTACT INFO MICHAEL MARDEN Sr. Consultant, CBIZ Talent

8/20/2019

1

Improving Talent AcquisitionThrough Total Compensation Job Offers

Dave Huffaker▪ VP of Personalized Communications at CBIZ

▪ Pension actuary (ASA/EA) by background (no longer active

or practicing)

▪ Has been developing/producing Personalized

Communications and Web tools for 20+ years

Billie Wilson▪ Director of Talent Acquisition at Metropolitan Community

College in Kansas City

▪ Total Compensation Offers Client

Michael Marden▪ Sr. Consultant, CBIZ Talent and Acquisition Services

▪ Director: Interim Executive Recruitment

Total Compensation Offers: Presenters

2 CBIZ, Inc.

Page 2: Improving Talent Acquisition - MT\|SHRM...Director of Talent Acquisition Metropolitan Community College Billie.Wilson@mcckc.edu CONTACT INFO MICHAEL MARDEN Sr. Consultant, CBIZ Talent

8/20/2019

2

Agenda

I. Discuss recruiting challenges in 2019 - 2020

II. Identify solutions to those challenges

III. How total compensation offers will help overcome those challenges

IV. Anatomy of a Total Compensation Offer

V. Design options for Total Compensation Offers

VI. Client Testimonial: How would TCOffers benefit your organization?

3 CBIZ, Inc.

Mike Marden

Sr. Consultant, CBIZ Talent and Acquisition Services

Page 3: Improving Talent Acquisition - MT\|SHRM...Director of Talent Acquisition Metropolitan Community College Billie.Wilson@mcckc.edu CONTACT INFO MICHAEL MARDEN Sr. Consultant, CBIZ Talent

8/20/2019

3

TOTAL COMPENSATION OFFERS

✓ What recruiting challenges do we face in

2019?

✓ Are you using your benefits dollars wisely?

✓ How a total compensation offer helps solve

these challenges.

5 CBIZ, Inc.

The Recruiting Landscape

2019

Recruitment Challenges

We all know the market is tight, but how does this

affect your hiring practice?

1. Most qualified candidates are already taken

2. Fewer and fewer candidates actively searching

the market for a new role

3. The competition for passive candidates is fierce

and the job market continues to tighten

4. Geography can be a major challenge and in-

demand candidates shop the competition

5. Candidates ghost interviews or reject great offers

for a few more cents

“The recruitment and talent landscape has

changed, our workforce was now 50%

millennials, and we were hiring through a

manual, arduous process that we’ve had for

years. Our process was not fit for purpose in the

connected world.”

- Melissa Gee Kee, Strategy Director to the CHRO,

Unilever

6 CBIZ, Inc.

Page 4: Improving Talent Acquisition - MT\|SHRM...Director of Talent Acquisition Metropolitan Community College Billie.Wilson@mcckc.edu CONTACT INFO MICHAEL MARDEN Sr. Consultant, CBIZ Talent

8/20/2019

4

Are You Benefiting From Your Benefits?

3 in 10 employees report that they would be

willing to trade a higher salary for better

benefits. HR leaders rate rewards as very

important, yet only 9% have identified a path

forward in communicating these benefits. Only

6% of HR respondents state that their rewards

program assists in attracting talent!

- Deloitte Global Human Capital Trends Report,

2018; MetLife “Thriving in the New Work-Life

World,” 2019

1. You have rich benefits, but candidates don’t understand the

value

You have spent ever-increasing amounts of money on providing

great health care, retirement contributions, or other benefits for

your prospective talent, but no one seems to care.

2. You have amazing perks, but candidates don’t appreciate what

you offer

You know how much you spend, but this isn’t communicated or

appreciated during recruitment.

3. Despite spending more money on benefits, you have seen no ROI

in recruiting.

Despite your investment, you struggle to communicate to talent

why your benefits set you apart.

7 CBIZ, Inc.

Recruiting Solutions

1. Keep Total Value at the top of candidate’s minds.

Show the Total Value of the Offer front and center. Demonstrate

how much you spend on employee well-being and do it often.

2. Build strong branding and recruitment marketing campaigns.

Your brand needs to permeate everything you do, including the

recruitment process.

3. Provide a superior candidate experience.

This will make it hard, even impossible, for candidates to consider

another company’s offer because they are emotionally-invested in

your brand.

8 CBIZ, Inc.

72% of recruiting leaders worldwide agree

that employer brand has a significant impact

on hiring. Bottom line impact of effective

recruitment branding is a 50% Cost-per-Hire

reduction and 50% more qualified applicants.

59% of recruiting leaders are investing more

in a branded recruitment experience. Are you

keeping up?

- “The Ultimate List of Employer Brand

Statistics,” LinkedIn Talent Solutions, 2018

How do you standout in a tight labor market? 3 keys:

Page 5: Improving Talent Acquisition - MT\|SHRM...Director of Talent Acquisition Metropolitan Community College Billie.Wilson@mcckc.edu CONTACT INFO MICHAEL MARDEN Sr. Consultant, CBIZ Talent

8/20/2019

5

How will a Total Compensation Offer Help?

Break through the noise

1. Appeal to highly-qualified talent with a professional, polished

total job offer

2. Differentiate yourself and catch the attention of passive

candidates by focusing the value of benefits

3. Make your offer a viral marketing tool that prospects share

with family and friends.

Master the tight labor market

1. Your competitors ONLY communicate Base Salary. BEAT their

offers by communicating the Total Value of benefits and perks.

2. Use the money you already spend on benefits to improve your

recruitment process.

3. Overcome a tight labor market by differentiating yourself from

the competition.

9 CBIZ, Inc.

“In a world where the war for talent is fierce,

recruitment must adapt and move faster.

Employers must speak to the benefit of benefits,

rather than to the individual products. We must

change the narrative of how employers talk

about benefits.”

- MetLife's 17th Annual US Employee Benefit

Trends Study 2019

Does your offer letter

look like this?

Ask yourself:

1. Could you have seen a letter like this 50 years ago?

2. Do you think millennials are attracted by this offer? Gen

Z?

3. Is this customizable, personalized, or branded?

4. Does it “sell” your benefits?

5. Is this the best you can do for your most talented

candidates?

10 CBIZ, Inc.

Page 6: Improving Talent Acquisition - MT\|SHRM...Director of Talent Acquisition Metropolitan Community College Billie.Wilson@mcckc.edu CONTACT INFO MICHAEL MARDEN Sr. Consultant, CBIZ Talent

8/20/2019

6

Dave Huffaker

VP of Personalized Communications at CBIZ Retirement Plan Services

TOTAL COMPENSATION OFFERS

✓ How can total compensation offers be

generated?

✓ Data extraction from your ATS

✓ Total Compensation components

✓ Candidate modeling

✓ Comparing Job Offers

Total Compensation

Job Offers

12 CBIZ, Inc.

Page 7: Improving Talent Acquisition - MT\|SHRM...Director of Talent Acquisition Metropolitan Community College Billie.Wilson@mcckc.edu CONTACT INFO MICHAEL MARDEN Sr. Consultant, CBIZ Talent

8/20/2019

7

Options for Generating Total Compensation Offers

CBIZ, Inc.13

▪ “Do it yourself” approach – develop an internal

solution (Word, Excel or Web-based)

▪ CBIZ has developed our TCOffers web-based product

▪ No other solutions are available (that we know of)

14 CBIZ, Inc.

▪ Chrome Extension

▪ Extracts initial candidate data from ATS

Page 8: Improving Talent Acquisition - MT\|SHRM...Director of Talent Acquisition Metropolitan Community College Billie.Wilson@mcckc.edu CONTACT INFO MICHAEL MARDEN Sr. Consultant, CBIZ Talent

8/20/2019

8

15 CBIZ, Inc.

▪ Compensation, Benefit and Template Profiles

▪ Transfers, Retention, Promotion, Counter Offer

▪ Confidential Offer

▪ Fill in Compensation elements based on

profile selected

▪ Build Offer in PDF or Word format

16 CBIZ, Inc.

Page 9: Improving Talent Acquisition - MT\|SHRM...Director of Talent Acquisition Metropolitan Community College Billie.Wilson@mcckc.edu CONTACT INFO MICHAEL MARDEN Sr. Consultant, CBIZ Talent

8/20/2019

9

17 CBIZ, Inc.

▪ Total Value of Compensation and Benefits

with each item line-itemized

▪ Looking closer: Benefit choices are “defaulted”

to pre-defined selections

18 CBIZ, Inc.

▪ Notes providing important information and

associated caveats

▪ Visual breakdown via Pie Chart

▪ URL Link for the Candidate to log in

Page 10: Improving Talent Acquisition - MT\|SHRM...Director of Talent Acquisition Metropolitan Community College Billie.Wilson@mcckc.edu CONTACT INFO MICHAEL MARDEN Sr. Consultant, CBIZ Talent

8/20/2019

10

19 CBIZ, Inc.

▪ Candidate Logs In and can model Healthcare

and Savings Plan elections

▪ Job Offer Comparison Worksheet button

▪ Regenerate the offer to demonstrate how the

total value offer results would change based

on the changes selected

20 CBIZ, Inc.

▪ Job Comparison Worksheet

▪ Identify change in Location information

▪ Comparison Job Compensation Information

▪ Benefits Employer costs

▪ Healthcare Employee costs

▪ Generate the Comparison

Page 11: Improving Talent Acquisition - MT\|SHRM...Director of Talent Acquisition Metropolitan Community College Billie.Wilson@mcckc.edu CONTACT INFO MICHAEL MARDEN Sr. Consultant, CBIZ Talent

8/20/2019

11

21 CBIZ, Inc.

▪ First Table: Dollar for Dollar comparison of

▪ Base Pay

▪ Variable Pay (Bonus, Incentives, etc)

▪ Healthcare Benefits

▪ Retirement Benefits

▪ Other Benefits

▪ Total Value Comparison

▪ Second Table Comparison of:

▪ Direct Compensation

▪ Benefits value

▪ Benefits as a Percent of Total

Value

▪ Third Table: Employee Healthcare Cost

Comparison

▪ Medical, Dental, Vision, and Total

22 CBIZ, Inc.

▪ Cost of Living Comparison

▪ COL index rates for Current

Location and Comparison

Location

▪ Current Compensation (Base

and Variable Pay) is adjusted

for COL at Comparison

Location

▪ Increase or Decrease is

calculated and shown as a

Dollar amount and

Percentage difference

Page 12: Improving Talent Acquisition - MT\|SHRM...Director of Talent Acquisition Metropolitan Community College Billie.Wilson@mcckc.edu CONTACT INFO MICHAEL MARDEN Sr. Consultant, CBIZ Talent

8/20/2019

12

Mike Marden

Design Opportunities

Graphic Covers

CBIZ, Inc.24

▪ So many ways to build a custom

Total Compensation Job Offer!

▪ Not every organization has

infinite dollars to spend on the

base salary.

▪ Lean on large graphic images

that convey your brand identity,

instead.

Page 13: Improving Talent Acquisition - MT\|SHRM...Director of Talent Acquisition Metropolitan Community College Billie.Wilson@mcckc.edu CONTACT INFO MICHAEL MARDEN Sr. Consultant, CBIZ Talent

8/20/2019

13

Communicating Culture

CBIZ, Inc.25

▪ Use an “About Us” or “Vision and

Mission” section to highlight what

makes your organization different!

▪ Embed welcome videos from

Human Resources to have a big

impact on hiring.

▪ Use employee testimonials to

communicate directly for hard-to-

recruit positions.

Awards

CBIZ, Inc.26

▪ Use an Awards page to

communicate what distinguishes

you from the competition.

▪ Link to BBB and Glass Door reviews

to highlight your employment

successes.

▪ Appeal to millennial talent by

communicating shared victories, or

to highlight your charitable giving.

Page 14: Improving Talent Acquisition - MT\|SHRM...Director of Talent Acquisition Metropolitan Community College Billie.Wilson@mcckc.edu CONTACT INFO MICHAEL MARDEN Sr. Consultant, CBIZ Talent

8/20/2019

14

Demography/Geography

CBIZ, Inc.27

▪ Use geography pages to

communicate to out-of-state talent

▪ Sell what makes your community a

great place to live / work by

highlighting cost of living, housing,

and schools.

▪ Communicate this information only

to certain candidates with custom

templates.

Signature Pages

CBIZ, Inc.28

▪ Candidates can respond with ‘the click of a button’ or you can add a signature option with ease.

▪ Candidates can use Adobe or Preview to sign their offers on a desktop, laptop, or even a mobile.

▪ Optionally track your offers using software to see when clients open and review your offers

Page 15: Improving Talent Acquisition - MT\|SHRM...Director of Talent Acquisition Metropolitan Community College Billie.Wilson@mcckc.edu CONTACT INFO MICHAEL MARDEN Sr. Consultant, CBIZ Talent

8/20/2019

15

Billie Wilson

Metropolitan Community CollegeDirector of Talent Acquisition

Perspective From an Employer Using TCOffers

30 CBIZ, Inc.

▪ Introduction

▪ Why we use Total

Compensation Offers: Our

recruiting challenges, and how

we overcame them.

Page 16: Improving Talent Acquisition - MT\|SHRM...Director of Talent Acquisition Metropolitan Community College Billie.Wilson@mcckc.edu CONTACT INFO MICHAEL MARDEN Sr. Consultant, CBIZ Talent

8/20/2019

16

31 CBIZ, Inc.

▪ Powerful branded image

▪ Set’s us apart from the competition

▪ Total Value is front, center, and in bold

▪ Leads with our best benefits

▪ Easy to accept offers!

32 CBIZ, Inc.

▪ Powerful! Great tool for recruiters

▪ Talking points are ready to go every time!

▪ We invest heavily, now we can show it

▪ Breaks down of our generous benefits

▪ Portal puts the ball in the candidate’s court

▪ Great tool for communication!

Page 17: Improving Talent Acquisition - MT\|SHRM...Director of Talent Acquisition Metropolitan Community College Billie.Wilson@mcckc.edu CONTACT INFO MICHAEL MARDEN Sr. Consultant, CBIZ Talent

8/20/2019

17

33 CBIZ, Inc.

▪ Candidates appreciate our vision & mission

▪ Active link goes to our strategic plan

▪ Marketing dollars working for the recruiters!

▪ Shows off our amazing community

▪ Welcome video from the chancellor and mayor

▪ We communicate who WE are!

?

QUESTIONS

???

34 CBIZ, Inc.

▪ Have you

recruited any

great talent?

▪ How does the

web tool work?

▪What is

candidate

feedback like?

▪ How long does

setup take?

▪ Do candidates

understand their

offer?

▪ Do they know how

to sign?

▪ Is it too easy to

accept?

Question Starters:

Page 18: Improving Talent Acquisition - MT\|SHRM...Director of Talent Acquisition Metropolitan Community College Billie.Wilson@mcckc.edu CONTACT INFO MICHAEL MARDEN Sr. Consultant, CBIZ Talent

8/20/2019

18

Thank You!

DAVE HUFFAKER

V.P. Total Compensation Statements

CBIZ Retirement Plan Services

(425) 343-7211│ [email protected]

BILLIE WILSON

Director of Talent Acquisition

Metropolitan Community College

[email protected]

CONTACT INFO

MICHAEL MARDEN

Sr. Consultant, CBIZ Talent and Acquisition Services

CBIZ Talent & Compensation

(816) 945-5547 │ [email protected]

35 CBIZ, Inc.