Improving road safety and sustainable mobility by

education and awareness raisingWerner De Dobbeleer

International Road Safety Conference, Torún, 8 December 2011

Flemish Foundation for Traffic Knowledge (FFT-VSV)

Overview

• Flemish Foundation for Traffic Knowledge– Mission– Activities– Partners

• Traffic and Mobility Education– Nursery, primary, secondary school– 18+ (novice drivers)– Adults and seniors

• Awareness-raising– Traffic quiz– Future developments

• CAST Recommendations

Flemish Foundation for Traffic Knowledge (FFT-VSV)

• Public organisation• Founded by Flemish regional parliament

(1990)• Umbrella / network structure• Active in Flanders, Belgium

Flemish Foundation for Traffic Knowledge (FFT-VSV)

• Mission: knowledge transfer on road safety and sustainable mobility

– Education and training• professionals & non-professionals• “lifelong learning” principle

– Stimulate research– Advice to Flemish government and

parliament

Flemish Foundation for Traffic Knowledge (FFT-VSV)

• Aim: make people smarter on road safety and sustainable mobility involves everybody!

Decision makers

ChildrenTeenagers

Novice drivers

Senior drivers

Local administrations

Local & regional organisations

Police officers

School teachers

Companyleaders

Parents

Professional organisations

Motorcyclists

Activities

• Traffic and Mobility Education – Primary school– Secondary school– 18+– Teachers, parents, …

• Awareness-raising– General public & specific target audiences

• Courses and Consultancy for Professionals– Local administrations– Police officers– Professional organisations

Partners

• Flemish government• Flemish road administration• Universities and research centres• Driving schools• Driving examinators’ federation

(GOCA)• Local and federal police• … and many more

Traffic & Mobility Education

• Overall concept: lifelong learning (“vertical learning line”)– How to behave in traffic “from age 0 till 100”– Projects for different age groups

• Nursery school children• Primary school children• Secondary school pupils• 18+ / novice drivers• Adults / Senior drivers

– All pieces fit together> permanent education

Traffic & Mobility Education

• Nursery school– “Hear, listen and drive!”

basic sensory and motor skill training to participate in traffic

Traffic & Mobility Education

• Primary school– Traffic certificates (pedestrian, cyclist,…)– “Traffic parents”: training for parents who

back up traffic education projects in their own school/community

– “The Big Traffic Test”: online educational quiz for school children

Traffic & Mobility Education

• Secondary school– Mobibus: travelling exhibition on sustainable

mobility and road safety– “Driving Licence at School”: in-school theory

courses + theory exam– “Smart Mobile Schools”: all-in package

“Driving Licence at School”

2010-2011

# schools: 789# students: 45 993

Traffic & Mobility Education

• 18+– Start to Drive: practical driver initiation, step

after “Driving Licence at School”– On the Road: refreshment course for novice

drivers (18-24)

Traffic & Mobility Education

• Adults & seniors– Ready to Ride: motorcycle training

(defensive riding)– Mobi+: refreshment courses for senior

drivers

0 10 20 30 40 50 60 70 80 90 age

A solution for every age

Awareness-raising

• The Great Traffic Quiz– Online quiz game on traffic rules, road

safety, sustainable transport …– First edition 2010, repeated 2011– Target audience: active road users,

age 25-55– Final round live in Flemish Parliament,

Brussels, many prizes to win– Fun aspect, positive tone of voice!

Awareness-raising

• The Great Traffic Quiz 2011 campaign– Tv ad– Radio ads– Online bannering– Newspaper insert (16 pages)– MNM radio show + website– Word of mouth-effect– 50 000 participants (2010: 34 000)

^ TV ad

< newspaper ad

Future developments

• Political reform in Belgium more competences to the regions– Actually

• Road infrastructure management• Mobility management• Education

– After reform• Road safety policy incl. awareness-raising• Driver education

• EU road safety strategy 2010-2020– focus on training and education

Numerous opportunities!

CAST project

• CAST: Campaigns and Awareness-raising Strategies in Traffic safety

• EU research project, 2006-2009• 19 partners, 15 countries• Coordinator: Belgian Road Safety Institute• Objectives:• Enhance road safety by means of more

effective road safety campaigns• Provide practical tools to design, implement

and evaluate road safety campaigns

CAST publications

Free downloads for campaign practitioners•Campaign manual•Evaluation tool•Reporting tool•Abridged versions (21 languages!)

www.cast-eu.org

More informationWerner De Dobbeleer

Flemish Foundation for

Traffic Knowledge

Louizastraat 40

2800 Mechelen

Belgium

werner.dedobbeleer@verkeerskunde.be

www.verkeerskunde.be