Improving our Policy Engagement Strategies-South Asia Urban K-Hub
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Transcript of Improving our Policy Engagement Strategies-South Asia Urban K-Hub
Michelle Laurie Knowledge management specialist
Improving our engagement strategies:policy and practice (KS & Learning #2)
South Asia Urban Knowledge Hub12-14 March 2015, Kathmandu
Creating demand…. Gaining attention…..
How?
Process of policy and practice influencing
Who?
What?
1. Define the issue
3. Understand your context
2. Articulate the goal
5. Describe your influence story
4. Identify decision makers, key actors, and relationships
6. Monitor and Learn
Influencing Strategy1
23 6
54
Review from Sri Lanka (May 2014)
Influencing Strategy?
Supporting Strategy?
Engagement Strategy?
Step 1: Define the IssueWhat challenge are we addressing?
Address the entire issue
Step 2: Articulate the goal and objectives: What change do we want to achieve?
Objectives are outcomes that help achieve the goal (small steps)
A change in:
how evidence informs a particular policy;
how policy actors engage with research knowledge;
prominence of a research theme on the policy agenda;
the way budget’s are allocated for implementation
Step 3: Understand your context
What is the environment for change?
Or CONTEXT IS EVERYTHING!
Monitoring and Evaluation
Agenda Setting
DecisionMaking
Policy Implementation
Policy Formulation
Civil Society
DonorsCabinet
Parliament
Ministries
Private Sector
Adapted from Young, J (2004)
Is policy making simple?
Step 4: Identify decision makers, key actors and relationshipsWho do we need to engage?
Step 5: Describe your influence storyWhat is your process of change?
Factors affecting research uptake
Research uptake and changes in
people’s lives
Effective research communication
Research capacity
Political context and power relationships
Gaps between researchers and research users
Character and credibility of evidence
Slide adapted from: James Georgalakis, IDS
The role of communications in your influencing strategy
What is research communications?
Research communication is defined as the ability to
interpret or translate complex research findings into
language, format and context that non experts can
understand.
DFID
Distillation of findings
Plain Language
Accessibility
(use visuals)
Tailored for Different Audiences
Think beyond dissemination to engagement
Three ingredients of effective communication
Credit: James Georgalakis, IDS
Reaching your audience “channels”
Credit: James Georgalakis, IDS
We will cover:
• Audience
• Message
• Your elevator pitch
• Data visualization
• Media
• Policy brief
Step 6: Monitoring and learning: Improving and adapting our process