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www.ashfieldhealthcare.com

Improvinglives:EngagingemployeesinhealthcarecommunicationsPatrickHoggard,VP,M&SS,ZoeticScience

1February2017,PresentedataMedComms NetworkingEventOxford,UKwww.MedCommsNetworking.com

www.ashfieldhealthcare.com:PartofUDGHealthcareplc2

Improvinglives Pu t t i n g p a t i e n t s a t t h e c e n t r e

o f o u r b u s i n e s s

P e r s o n a l i s e d h e a l t h c a r e c omms

Emp l o y e e e n g a g emen t


Planningyourcareerinhealthcarecommunications

Objectivesandoverview

Theorganisation- Environmentwithintheorganisation

- Careeropportunities- Developingindividuals

:PartofUDGHealthcareplc www.ashfieldhealthcare.com4

Networkofalarge-scalehealthcarecommunicationsorganisation…

> 1 , 2 0 0 P E O P L E N E T W O R K E D G L O B A L L Y

ACUMEDBlueMomentumCircleScienceClinicalBridgesCodonMedicalFireKiteGardiner-CaldwellCommunicationsGeoMediMedCommsInfusion

PegasusPhysiciansWorldEuropeQXVCommsScientificConnexionsSeren CommunicationsStemScientificWatermeadowMedical

ZOETICSCIENCE

Multichannelhealthcarecommunicationsagencies

Specialistsandcentresofexcellence

Integratedmultichannelservices

Creativebrandingandmarketing

Digitalstrategyandsolutions

eLearningandtraining

Externalexpertprogrammes

Healthcarestrategyconsulting

Liveandvirtualmeetings

Medicaleducation

Patientengagementprogrammes

Marketingstrategyandmaterials

Publicationplanningandmedicalwriting

ScientificandconsumerPR

Strategiccommunications

AshfieldcollaboratorsNurseeducatorsandcallcentresContractsalesandtelesalesMedicalinformationandpharmacovigilanceUSmarketaccess

SCIENTIFICPR GalliardNyxeon

DIGITAL,CREATIVEANDMARKETING

AshfieldDigital&Creative

CONSULTING Insight&PerformanceInterPhase Consult

EVENTSANDEXHIBITS

AshfieldMeetings&Events

DISEASEEDUCATION

HIVTherapyCongressViralHepatitisCongressNDEIdiabetesportal


Partofanexpertmultifacetedteam…

Medical&ScientificServices38%

ClientServices22.5%

Digital11%

Others28.5%• SupportServices• Consultancy•WorkflowSolutions

• Congress• Exhibitions• ResearchGroup


Ourlocations

Lyndhurst,NewJersey,

USALondon,

UK

SanBruno,California,

USA

Macclesfield,UK

Mannheim,Germany

Glasgow,UK

Chicago,Illinois,USA

NewYork,NewYork,

USA

Haddam,Connecticut

USA

…withofficesaroundtheworld

Witney,UK

Dublin,Ireland

Peopleworkingflexibly,notconstrainedbyofficelocations


Theenvironmentwithintheorganisation…


Thefourenablersofengagement

Visible,empoweringleadership

Wherehavewecomefromandwhereare

wegoing?

STRONGSTRATEGICNARRATIVE

Focusontheirpeopleandgivethemscope

Treattheirpeopleasindividuals

Coachandstretchtheirpeople

ENGAGINGMANAGERS

Throughouttheorganisation

Peoplereinforceandchallengeviews

Employeesareseenascentraltosolutions

EMPLOYEEVOICEANDINVOLVEMENT

Thevaluesonthewallarereflectedinday-to-daybehaviours

ORGANISATIONALINTEGRITY


Strongstrategicnarrative…

…Ourmissionistopartnerwithourclients,improvinglivesbyhelpinghealthcare

professionalsandpatientsgetthemedicines,knowledgeandsupporttheyneed

…thevalueofworkingforafullyengagedemployer


Organisationalintegrity

QualityForusonlythebestis

goodenough

PartnershipWebuildon

trustthroughdeliveringonour

promises

IngenuityOurcommitment

toresolvingproblemsandresourceful

thinkingeveryday

ExpertiseTogetherwe

haveawealthofknowledgeandskillsbuiltovermanyyears

EnergyWeare

passionateaboutwhatwedoandeagerforsuccess


Livingthevalues


WhatisLABTIME?100hoursofexplorationtimeforeachmember

Opportunitytoinvestigateanyareasofinteresttoemployeesthatareofvaluetothebusiness

Opportunitytoworkwithnewpeopleinandoutsidetheteam

Givesemployeestheopportunitytoexpand outsidetheirrole

Platforms/supportinplacetotaketheirideasforward


Careeropportunities


Typicalcareerpathsinhealthcarecommunications…

Medical&ScientificServices ClientServices

TWODISTINCTTRACKS


AssociateMedicalWriter

S T RONG AND S TA B L E C A R E E R P ROGR E S S I ON

MedicalWriter

SeniorMedicalWriter

TeamLeader/Editorial

OperationsPrincipalWriter

ScientificDirector

ProjectAssistant

AccountExecutive

AccountManager

SeniorAccountDirector

AccountDirector

Typicalcareerpathsincommunications…healthcare

Medical&ScientificServices ClientServices


Networkofalarge-scalehealthcarecommunicationsorganisation…

> 1 , 2 0 0 P E O P L E N E T W O R K E D G L O B A L L Y

Multichannelhealthcarecommunicationsagencies

Specialistsandcentresofexcellence

Integratedmultichannelservices

Creativebrandingandmarketing

Digitalstrategyandsolutions

eLearningandtraining

Externalexpertprogrammes

Healthcarestrategyconsulting

Liveandvirtualmeetings

Medicaleducation

Patientengagementprogrammes

Marketingstrategyandmaterials

Publicationplanningandmedicalwriting

ScientificandconsumerPR

Strategiccommunications

AshfieldcollaboratorsNurseeducatorsandcallcentresContractsalesandtelesalesMedicalinformationandpharmacovigilanceUSmarketaccess

SCIENTIFICPR GalliardNyxeon

DIGITAL,CREATIVEANDMARKETING

AshfieldDigital&Creative

CONSULTING Insight&PerformanceInterPhase Consult

EVENTSANDEXHIBITS

AshfieldMeetings&Events

DISEASEEDUCATION

HIVTherapyCongressViralHepatitisCongressNDEIdiabetesportal

ACUMEDBlueMomentumCircleScienceClinicalBridgesCodonMedicalFireKiteGardiner-CaldwellCommunicationsGeoMediMedCommsInfusion

PegasusPhysiciansWorldEuropeQXVCommsScientificConnexionsSeren CommunicationsStemScientificWatermeadowMedical

ZOETICSCIENCE


Careerpathway:LC

Clinicaltrialmanagement MW SMW PrincipalWriter Scientific

Director

DirectorofEditorial

Operations

MaternityleavePart-timeforwork/lifebalance

HomeworkingaslocatedinsouthofEngland

Career

Motivations Flexible

workinghours

Developacareerinmedicalwriting

Demonstratingexperienceandincreasing

responsibility

Developleadershipqualities,teamworkingand

problemsolving

Gainmoreresponsibilityandexpand

uponstrengths

Linemanageateamandcontributetodevelopmentof

others


Careerpathway:KT

MAJournalism

Marketing&Communications

Officer(not-for-profit)

AccountExecutive

AccountManager

AccountDirector

AccountDirector,PR

OfficeManager

Tohaveagraduatecareerwhichappliedmyrelevantskillsandprovidedmewithbroadexperience

Tomovetoafastpaceenvironmentwithaclearplan

forcareerprogression

Tomoveintoapositionofresponsibilityand

leadership;includinglinemanagement

Tochallengemyselftotrysomething

new,learnnewskillsandprovideafreshlookatdevelopment

opportunities

Tobecomeateamleaderanddrivestrategicdirection

Career

Motivations


Developingindividuals


Tohavethemosthighlyskilled,informedandmotivatedstaff,throughcontinuallyprovidingbest-qualitytraining,developmentandsupport

Growyourcareer…


Isyouremployercommittedtodevelopingindividuals?

D E V E L O P M E N T70%in-rolelearning20%personaldevelopment10%training

Coretraining§ Compliancetraining§ Fundamentaltrainingprogrammes– criticaltoeverydayeffectiveness§ Developmenttrainingprogrammes– enhancingindividuals’careersandskills§ Managerialandexecutivetrainingprogrammes

Mentoring&coachingprogrammes


Isyouremployercommittedtodevelopingindividuals?

Coursescovered:IndustryknowledgeLeadershipandmanagementComplianceandBestPracticeBusinessskillsMarketingskillsAndcomingsoon...digitalskills

35 Trainingcoursesavailable

1,416 Trainingplaces

offeredin2015–16


InspiringtheleadersoftomorrowInspire– leadershipdevelopmentprogramme2.5-dayprogramme,basedonourvaluesOurvaluesdefineourcultureandthecreationofInspirewasakeycentralactivityincreatingavalues-basedorganisation80leadersfromAshfieldHealthcareCommunicationshavecompletedtheprogramme=200developmentdays

“Weareapeople-basedbusiness.Developingourpeopleisoneofthecoreelementsofsuccessfullydeliveringourstrategyandsupportingourclientsineffectivelydeliveringtheirstrategy.”CEO,BrendanMcAtamney“I’vejustattendedINSPIRE#11,andtheprogrammereally‘doeswhatitsaysonthetin’.Itwasatrulyexcellentcourseintermsofcontent,deliveryandformat,thislastprovidingagreatopportunitytomeet,workwithandlearnfrompeopleacrossUDG.MurrayEdmunds,Watermeadow


Weareapeople-firstbusiness

Staffengagement


Formoreinformationpleasecontactus

PatrickHoggardVPMedical&ScientificServices

[email protected]

+44(0)1625664129

THANKYOU

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