Improving absorptive capacity in product development with online collaboration tools

Improving absorptive capacity in product development with online collaboration tools

Tero Peltola & prof. Saku Mäkinen

CITER / Tampere University of Technology, Finland

PICMET’13 Conference | 28.7.-1.8.2013 | San Jose, CA, USA

Tero Peltola / CITER 10.04.2023

Main discussion threads

BackgroundMethodsResultsConclusions

BACKGROUND

10.04.2023Tero Peltola / CITER

Internal use of Web 2.0 applications has produced measurable gains% of respondents using Web 2.0 for internal purposes and reporting the following benefits (avarage data from 2009, 2010, 2011)1


• Absorptive Capacity Theory– Cohen & Levinthal, Zahra & George

• Other interesting papers (NPD)Cooper & KleischmidtKim & WilemonKoen et alAdams et al

Background theory


2007

2002

2006

2001

1989&90, 2002

METHODS


Qualitative & Quantitative approach• Case study• Online survey & interviews

– Initial status• Winter 2012

– Follow-up• By the end of 2012






37 responds ( 46,8 %)11 semi-structured interviews(Senior managers, managers,

employers)





33 responds ( 38,8%)7 semi-structured interviews

(Senior managers, managers, employers)

Comparative (two datasets)

RESULTS


Statistical notes

• According to the background information of respondents (in both initial and follow-up rounds) the datasets are not biased.

• Datasets represents statistical different groups (i.e. they are not subsets of the same dataset)– Verified by Mann-Whitney U –test; p<0,05

Comparing them is worthwhile 10.04.2023Tero Peltola / CITER

The most important aspect


Organization climate


Communication


Amount of communication within a team

Communication


Cross-functional communication

Amount

Quality

Lack of time, Other functional areas can help them

Absorptive Capacity


Quality of Acquire

Amount of Acquire

Address the right party, org members are sharing items

Absorptive Capacity


Amount of assimilation

Quality of assimilation

Involves various org levels / internal functions,Big picture more clear

CONCLUSIONS


Online Collaboration Tool reflects on• Information transparency

• Amount and quality of communications

• Absorptive capacity


-increase

-increase

-increase

Acknowledgements

• CLEEN cluster in the Strategic Centre for Science for funding part of the research

• Liikesivistysrahasto for funding part of the conference expensives


Thank You

• Further questions?


http://fi.linkedin.com/in/teropeltola

Improving absorptive capacity in product development with online collaboration tools

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