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Created By: Gravita Infotech

Improve Your Presence in Search Engine with Few On-Site Changes

Gravita InfoTechEvery business entity strives to gain good position in Google SERP for targeted Keywords. Even for an ecommerce website it is vital to promote your asset and sell them online. Therefore to handle this job we hire a digital marketing expert who follows several strategies such as SMO, SEO and PCC, but have you ever asked them for On-page optimization.

Its is indispensible for a site to do on-page especially if it is an e-commerce website. On-page Optimization can improve the visibility of your website for targeted phrases. Here we enlighten you the major on-page tags that should improve the position of your site on Google.

Robots.txtRobots allies web spider is the program that is used by Google to index the content on website. Hence if website owners do not want to index their page in Google they can disallow them in Robots.txt.

For instance:

You can also use Robots so that it can be identified by Google spider and can select the pages that have to be indexed or not. Robots are used at the head section of the page.

Robots.txtSitemap.xml is a structure format that tell search engine about the pages content in the website. If your website is really large or complex it can be really cumbersome for search engine to crawl the entire pages. Sitemap.xml file help web crawler to crawl the web by following links from one page to another.

Sitemap.xmlMostly people think that canonical and 301 redirect are same but it is not true. If your website has several page that have same content in such scenario you can use canonical to take care from copy content penalty but if you want to redirect your traffic from one site to another you can use 301 redirect.Canonical

Canonical and 301 redirect tagsMeta tag is so essential for a website because all major search engines give more priority to Meta tags. Meta tag optimization techniques are basically used to improve website search functionality as well as enhance search fundability. Hence research for keywords and use in your title and description is the most optimum way to boost your ranking.

Meta tagGravita InfoTech is a renowned professional Internet Marketing services provider and website development company. He offers affordable Search Engine Optimization services as well as custom SEO packages to fit any marketing needs. He loves to share their views on current technical and marketing strategies.

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