Improve Your Business (IYB) training package

Session objectiveAt the end of the session participants are able to

• describe the objective, target group and components of the IYB training package

• develop a strategy to market the IYB package

Contents• What is IYB• History• Programme objectives• Target group• Components of IYB• Training delivery• Sri Lankan experiences• Contents of the IYB training package (session II)

• How to market IYB (session III)

• Demonstration session (IYB Marketing) (session IV)

• Demonstration session (game module II) (session V)

• IYB is a business management training package for MSMEs

• IYB provides knowledge and skills to set-up basic business management systems in place

• IYB enables existing entrepreneurs to formalize and improve the efficiency & effectiveness of business operations

What is IYB ?

Program history

• The programme has originated in Sweden in 70s under the name of “Look After Your Firm”

• ILO has adapted the materials to suite the needs of small entrepreneurs in developing countries

• The adapted training was called “Improve Your Business”

• Had only two manuals • Today IYB consists with 7 manuals

Program Objectives

• The objective of the IYB training intervention is to enable entrepreneurs to improve their skills in basic business management and to apply them in their day-to-day business operations.

Target Group• Existing MSMEs• Owners and managers of the small

enterprises• At least six months experience in business• Manufacturing, service or trading businesses• Ability to read and write• Ability to do the basic calculations• Wilingness to pay for the training

IYB components

1. Marketing

2. Costing

3. Record keeping

4. Stock control

5. Buying

6. Business planning

7. People & Productivity

• Business Game

• Follow –up services

IYB training cycle

Training

MarketingSelection

Training Needs

Analysis

Monitoring &Evaluation

Follow-up

Customers

Standard IYB time tableDay 1 Day 2 Day 3 Day 4 Day 5

08:00 10:00 Introduction Buying Costing

Business planning

Record keeping

Tea break

10:15 12:30

Elements of a basic

business management system

Buying continued

Costing continued

Business planning continued

Record keeping continued

Lunch break

13:30 15:00 Marketing

SIYB business game I

SIYB business game II

Stock controlSIYB business

game III

Tea break

15:15 17:00

Marketing continued

continued continued Stock control continued

Continued

Closing

Evening

The SIYB Sri Lanka experience• Introduced from the beginning• Full course – six manuals, 40 hours• Modular base dilivery• Customized programme (record keeping – 3 day programme)• Salamy technique • Price: 30 – 45 USD• Marketed through personal selling and promotional meetings• IYB past trainees association• New clients through referrals• P&P as a separate module• Follow – up ???

Impact of the IYB programme

• Business improvement rate 50% (35% to 85%)

• Increase in sales, investment and employment

• Better life for family members• Improved benefits for employees• Improved benefits for suppliers• Better service and convenience for customers• Improved benefits for neighbors

GYB 34%

IYB 39%

SYB 27%

IYB packages enjoy highest demand

Male participation is higher in IYB

0

100

200

300

400

500

600

700

800

GYB SYB IYB

Type of seminar

No

of

par

tici

pan

ts

Male

Female

Demand is strong in marketing and finance management

0 20 40 60 80 100

1

Marketing

Business planning

Costing

Record keeping

Stock controlBuying

?

!