Imprints Dec 14 Jan 15 Edition

IMPRINTS Dec 14 - Jan 15

1 K.J. Somaiya Institute of Management Studies and Research



Foreword Dear SIMSR’ites,

Greetings from the SIMSR Alumni Relations Office!!!

It’s time again for the next issue of Imprints where we keep you posted of all the

happenings at SIMSR.

The last few months have seen us active and busy with many events and interactions with our alumni.

MCA – Enlighteneus, tailor made for the students pursuing the MCA program. The students had the

opportunity to listen to Rahul Joshi, Sohin Shah and Hariharan Ananthakrishnan on various topics in the IT

sector. A special treat on the day was Mr. Ravi Ved who had accompanied Rahul.

SIMSR is proud to announce the hosting of 2 prestigious events this year!! COMSTRAT 2014, the 19th

edition of the prestigious National B-School Communication Strategy competition - organized by FCB Ulka,

and partnered by SIMSR and Entrepreneurship and B-Plan workshop- ‘Nurture Talent’ conducted in associa-

tion with Confluence IIM A. We are proud to share that the winners at COMSTRAT were the team from SIMSR

achieving a hat-trick winning the competition 3 years in a row.

Dr. David Caruso –a management psychologist from Yale University, California who develops and

conducts emotional intelligence training around the world, was a special invitee as part of the 2nd HR Confer-

ence.

December saw Samavesh - International Business Session organized by IBS at SIMSR. The event had

got on board some of the best industry veterans. Read more to know the who’s who..

Details on Youth to Business Talk by AIESE, Navikaran’14-15, Quantinuum Annual Day 2015, Finstreet 2015,

Eye-Dea’14, Entrepreneur Expo’14 and a lot more in this edition of Imprints!!

Happy Reading!!

Vidhya Sharma

Alumni Relations Manager

Contents



Enlighteneus 2015 was ‘ENLIGHTENING’ in literal

sense of the word! The speakers of the day were suc-

cessful SIMSR alumni from diverse sectors of IT indus-

try. The event started with an introduction of the

alumni by the comperes- Ayushi Juneja and Rishikesh

Dabholkar. The comperes also introduced Vidhya

Sharma madam and Kanika Minochha madam to the

alumni. Each alumnus had selected a different topic

to discuss. Interestingly, Rekha Rao madam shared

some experiences she had with the alumni, when

they were her students.

Mr. Rahul Joshi, an alumnus who is currently

working in the firm L&T as a senior manager, chose to

speak on ‘Why agility succeeds?’ It was an interactive

session. Topics like software development lifecycle,

evolution of agile methodology and basic require-

ments for agility to succeed were discussed. He also

talked about ‘devops’- which is a technical acronym

for’ development and operations’.

The second speaker was Mr. Hariharan Anan-

tha Krishnan , who was also referred as ‘the success-

ful backbencher’ by Rekha Rao madam. He works

with Palladion networks as a senior consultant and

project manager. He spoke about ‘Information securi-

ty’ and discussed the topics of cyber security, hack-

ing, key logger, click jacking and ethical jacking in de-

tail. Also, he spoke about CISSP and CISA courses and

their certifications.

Mr. Sohin Shah elaborated the concept of

‘Internet of things’. He is a senior software engineer

with NESS technologies. He explained to the students

‘The wisdom pyramid’ which was a novel concept in

itself. Another speaker, Mr. Ravi Ved, who is a col-

league of Mr. Rahul Joshi discussed about ‘Big data’.

After this, the alumni responded to the various

doubts that students had about the current place-

ment scenario and how should they prepare them-

selves to secure their dream job placements amid cut

throat competition. The alumni very patiently, tended

to all the queries and told them about the different

fields of network operation, system testing, system

administration and software development.

Rekha Rao madam ended the discussion with

the beautiful lines - “Only machines can be perfect as

they are programmed” and “Never give more im-

portance to machine than oneself”. Kanika madam

then concluded by delivering a vote of thanks to eve-

ryone who made the event successful.

MCA Enlighteneus



COMSTRAT 2014 was the 19th edition of the prestig-

ious National B-School Communication Strategy com-

petition organized by FCB Ulka, India's 3rd largest

marketing communication group (part of Interpublic

Group) and partnered by SIMSR.

This year, the contestants were asked to devise a

communication strategy that detailed the way for-

ward for Airtel to drive usage of mobile Internet in

the most effective manner to achieve its objective of

increasing the reach among existing and new con-

sumer base. The primary objective of the task was to

identify the right audience and key challenges for the

adoption of mobile Internet through a consumer

lens. These analyses were to be followed by the de-

velopment of a strategy to solidify the brand image

of Airtel as the most preferred mobile internet pro-

vider.

The finalists comprised of teams from premier

MBA institutes in India. The top 6 teams were IIM-

Indore, SOM-IIT Kharagpur, JBIMS, SIMC-Pune, MICA-

Ahmedabad and SIMSR. The final presentations were

held at K J Somaiya Institute of Management Studies

and Research on 20th December’14.

The event was presided over by Director Dr.

Ailawadi and Prof. Isaac Jacob. The judges included

Mr. Dorab Sopariwala, the Founding Managing Direc-

tor of MARG, one of the most prestigious market re-

search companies in the country and Mr. Vidyadhar

Wabgaonkar, Sr. Vice President-Strategic Plan-

ning ,Interface Communications.

Online and offline pre buzz events were conducted to

promote COMSTRAT on campus. The events included

Buddy connect, #HarEkFriendZarooriHotaHai, Airtel

Jingle contest. The winners of the buzz events were

felicitated on the D- day of the event by the es-

teemed guests.

The winners of COMSTRAT’14 were the team

from K J Somaiya Institute of Management Studies

and Research who completed a hat trick winning the

event 3 years in a row. The 1st Runner-up was the

team from VGSOM, IIT Kharagpur and the 2nd Run-

ner-up was the team from JBIMS.

The event concluded with a note from the

judges who spoke about the quality of the presenta-

tions and the implications of the strategies in the real

life scenario. It was an enriching experience for stu-

dents who not only got an opportunity to witness

quality presentations but learn from industry

stalwarts.

COMSTRAT



These were the words by our esteemed guest of hon-

or, Dr. David Caruso - a management psychologist

from Yale University, California. He develops and con-

ducts emotional intelligence training around the

world.

The 2nd Human Resource Conference on

‘Emotional Intelligence’ was organized on 22nd and

23rd January, 2015 by the HR department and sup-

ported by Humanist- The HR Club of SIMSR. The con-

veners were Prof. (Dr). Hemangi Bhalerao and Prof.

(Dr). Shailja Karve

On the first day, there was a conference on

Emotional Intelligence which was attended by digni-

taries from both corporate and academic domains.

The diverse audience from all corners of the world,

were enthralled by the interactive session conducted

by Dr. Caruso.

He emphasized that emotional information

plays a critical role in our working lives since the rela-

tionships we form are governed by rules of behavior

– of cooperation and dominance, among others –

that are triggered by our emotions. Being able to un-

derstand this information, and its impact on person-

nel and the organization, is what makes an individual,

at least in part, emotionally intelligent.

Next day we witnessed an enriching paper

presentation discussion by mavens from different

spheres including academics, corporate and defense

who shared their research on Emotional Intelligence

and its implications in an organization.

The participants discussed that the business

leaders who can embrace emotional side of an organ-

ization will infuse strength and meaning into manage-

ment structures and bring them to life. Also, people

high in EI(Emotional Intelligence) will build real social

fabric within an organization, and between an organi-

zation and those it serves, whereas those low in EI

may tend to create problems for the organization

through their individual behaviors

The panels were moderated by Prof. (Dr.)

Meenakshi Aggarwal Gupta, IIM Indore and Prof (Dr.)

Satishchandra Kumar, HOD Department of Psycholo-

gy, University of Mumbai.

Altogether the conference was a great success

and provided a platform for immense learning and

industry-academic interaction.

International HR Conference

“

—

“



On 13th December 2014, the SIMSR annual

event ‘Samavesh’ began with the International Busi-

ness Session organized by International Business Soci-

ety at SIMSR. The event had got on board some of

the best industry veterans. The speakers were Shri V

Somasek-har, VP- Treasury and Forex, Axis Bank Ltd;

Shri Ashok Dhar, President - Industrial Marketing, Re-

liance In-dustries Ltd; Shri Durgesh Buxy, Senior Man-

ager - Ex-ports, Raymond Ltd and Shri Anuj Bhargava,

CEO ,AB Associates. Faculty members of the Sa-

mavesh Committee and faculty mentor Professor C P

Joshi (IBS@SIMSR) along with the student members

of IBS@SIMSR welcomed the esteemed guests.

The event started with the Campus prayer,

followed by welcome address by Professor C P Joshi.

The first speaker of the session, Shri V Somasekhar

spoke about emerging trends in International Trade

Finance. He pointed out that the EXIM policy of India

is yet to be formulated for next 5 years and put for-

ward the impacts of FDI and current account deficit.

He also threw some light on ‘External Commercial

Borrowings’ and the associated risks.

Next, Shri Ashok Dhar gave a presentation on

Cross Border Alliances and Mergers & Acquisitions

that reinforced basic learning on the topic. He broad-

ly covered the motives, types, processes, challenges

and risks of Mergers and Acquisitions. He also an-

swered queries from the audience on ‘De-mergers’.

Shri Durgesh Buxy, talked about his experience at

Raymond and discussed the challenges of ‘Taking

Brand India abroad’. He accounted for the logic be-

hind Raymond leaving Iran because of US sanctions.

He also highlighted how the ‘Made to Measure’ con-

cept of Raymond helped it to enter even prestigious

markets like Dubai. He gave his two cents on register-

ing one’s brand in a country.

The final speaker, Shri Anuj Bhargava adopted

a unique approach. He narrated his anecdotal experi-

ence as the Country Manager of TCS in Belgium to

highlight the role of a Country Manager. He also

shared his contrasting cultural experience in South

Africa.

Students interacted with the industry panel-

ists after each presentation. The conference closed

with the vote of thanks by Prof C. P. Joshi to all the

speakers, participants and IBS members.

Samavesh



Pathfinder I & E-Cell organized an Entrepre-

neurship and B-Plan workshop on 12th October,2014

from 10 am to 5 pm. ‘Nurture Talent’ conducted the

event in association with Confluence IIM-A, keeping

in view the excruciating importance of understanding

a Business Plan. The workshop was open for all col-

leges in Mumbai, and the event witnessed many

attendees from other colleges like VJTI and Weling-

kar. The full day workshop enlightened and motivat-

ed the budding entrepreneurs.

The founder of ‘Nurture Talent’, Mr. Amit

Grover conducted the workshop where he kept the

audience engaged and amazed throughout the event

by introducing different ways an entrepreneur can

grow without spending any money. In particular his

session on using social media was appreciated the

most by the audience.

The session by Mr. Neeraj Gutgutia, Chief Financial

Officer of H-Energy group of Companies gave the

workshop a distinct direction. He discussed the in-

vestor’s perspective for the entrepreneurs and em-

phasized the need of being focused and concentrated

on the idea of sustaining profits.

Both the speakers were a delight to interact

with, as they were very friendly and shared their ex-

periences to the maximum. The workshop made a

huge difference to all the attendees, as the ones that

were running their own ventures already, could get

some simple professional solutions for their prob-

lems. SIMSR has been awarded with a Certificate of

Appreciation for hosting this Zonal Work-shop orga-

nized by Nurture Talent in association with Conflu-

ence IIM A. All in all it was a great experience for the

attendees and the speakers themselves.

B-Plan Workshop along with IIM-A



Pathfinder Innovation & Entrepreneurship Cell

had an opportunity to collaborate with TEDxGateway

and organize its live simulcast conducted on 2nd No-

vember, 2014 at NCPA, Mumbai and K. J. Somaiya

Institute of Management Studies and Research.

A segment of TEDxGateway is devoted to de-

velope a community of highly informed and engaged

innovators, designers, thinkers, technologists and en-

vironmentally and socially concerned individuals in

India's biggest metro - Mumbai. This event was a step

forward in the same direction. Students from various

courses and colleges had the chance to see the event

live at our institute. TEDxGateway’s community is

multi-disciplinary – their Delegates represent every

field from A (architects) to Z (zoologists). This breath-

taking range of experiences and perspectives provide

the richest possible landscape for creative collisions.

There were speakers like Hemani Kalucha, So-

nam Kalra, Luis Von Ahn, Zenia Tata, Vijay Kumar,

Cynthia Koenig and many more. It was a pure delight

to listen to their stimulating thoughts and ideas. The

speakers emphasized to keep mind ope as each con-

versation with a new person could reveal new trends,

treatments and technologies – or spark them. It was a

very good learning and inspiring session for each and

every one who attended the simulcast.

TedxGateway Simulcast

Y2B Talk by AIESEC SIMSR had the opportunity to witness Youth

to Business Talk by AIESEC on 4th November, 2014. It

was organized by Pathfinder Innovation and Entre-

preneurship Cell. Young entrepreneurs were invited

to share their thoughts and journey undergone so far.

The ses-sion witnessed two speakers, Mr. Vaibhav

Chabbra and Mr. Angad Nandkarni who were enthu-

siastic propagators of entrepreneurial mindset. Close

to 100 people attended the event.

Mr. Vaibhav Chabbra, Co-founder Maker’s

Asylum started the session by sharing his experience.

He explained the Maker culture of creative thinking

and the process of transforming ideas into reality. He

also discussed the importance of providing artists,

engineers, musicians, doctors, architects and hobby-

ists with the tools and technology in a physical space

which collaborates and fuels the spark of innovation

in them. The second speaker,Mr. Angad Nandkarni is

the founder of Examify.com. As a young enthusiastic

entrepreneur undergoing his graduation, he has al-

ready crossed many milestones lot to mark his pres-

ence in the market. He shared ten golden rules that

one should follow if they are planning to become an

entrepreneur. He is currently pursuing his graduation

degree in Computer Science from BITS Pilani. He en-

couraged and motivated all the attendees to take a

step ahead in transforming oneself as an entrepre-

neur.



Navikaran’14-15, the marketing festival of SIMSR,

organized by Team Interface was organised on 30th

and 31st of January, 2015. It was indeed a pleasure to

get associated with very innovative brands like

WhereIsMyPandit and Choice Equity as the event’s

Primary Sponsors while Line, EBay, SaveMyPock-

etMoney and Kebabs Grill were on board as associate

sponsors.

To create a buzz around Navikaran, a series of

competitions on social media and on-campus events

were launched a week prior to the two-day affair. The

‘Trick-o-Treat”, a photography booth and

#MeraDiyaWalaSelfie contest was a big hit with the

students and served its purpose with the whole

SIMSR campus buzzing about the event.

The first day of Navikaran was marked by the

final round of MarkYudh- the Flagship Case Study

event of Navikaran, in association with Choice

(Investment Banking and Management Consultancy

firm). The participants were asked to suggest a mar-

keting plan to capture market and expand considera-

bly while giving cost effective solutions. The es-

teemed panel of judges comprised of Mr. Amit Singh,

VP- Institutional Sales of CHOICE, Mr. Arjun Gill - The

Marketing Manager and Mr.Sunil Kapoor – The HR

head of CHOICE WhereIsMyPandit, and Mr. Amit

Singh. While Christ University took the runners-up

award, SIMSR was adjudged the winners of

MarkYudh’14-15.

The second day of Navikaran was the final

round of Ranniti- the Flagship Case Study event of

Navikaran, in association with WhereIsMyPandit. The

participants had to suggest a marketing plan to create

brand awareness and recommend cost effective solu-

tions for promotions and backend operations. Our

esteemed panel of judges comprised of Arun Poddar,

CEO -WhereIsMyPandit, Ronak Agarwal, Director-

WIP and Shivani Bansal, VP -WIP. While SIMSR took

the runners-up award, Goa Institute of Management

was adjudged the winners of RaNiti’14-15.

An exclusive workshop on Google Analytics

by Mr. Rohit Onkar, Project Manager- Social Media

at SMG Convonix was appreciated by all the students

and faculties and attracted participation from various

colleges across Mumbai. The workshop was a first of

its kind and received a fabulous reception from all the

participants.

Navikaran 2014-15, also witnessed the launch

of 2 new events so fresh and new it ensured en-

thralling all marketing enthusiasts: InfoGraphica, The

Infographics Design Competition and Brand Treasure

Hunt- An on-campus event based on QR codes.

Navikaran



Quantinuum Annual Day 2015 was a huge Success .

Three Events had been scheduled for the day that

stole the show.

Brain-o-storm was a National level quiz based on

analytics and quantitative skills. 71 teams

from B schools like IIM B, IIT Bombay, XIMB,

IFMR and various other colleges all over India

registered and 6 teams were shortlisted for

the finals on QAD. The winners and runners

up were given cash prizes worth Rs.10000

which were sponsored by Kotak Mahindra

bank. The Winners and the 1st Runners up

Prices where picked up by SIMSR while the

2nd runner up went to IIT-Bombay.

Q-Stocks a virtual stock exchange event which

was conducted by Mr. Purv Shah.

The event organized a mock open outcry mar-

ket where buyer meets seller in the concept

of the trading ring and negotiates and con-

firms on rate and quantity and both record

this transaction in a sauda (deal) block provid-

ed. The participant in the end with maximum

cash and portfolio net worth together won

the prize which was sponsored by Kotak

Mahindra Bank.

The third and last event of the day was Best quants

performance. From Last year, Quantinuum has en-

deavored to reward best performance in quantitative

subjects across all the programs. Accordingly, we identi-

fy best overall quants performance in subjects like Busi-

ness Statistics, Operations Research, and Business Re-

search. All the top 3 positions went to PGDM General

Management. The annual day of Quantinuum was a

great show full of learning and fun.

Quantinuum Annual Day



Finstreet—the Finance Club of SIMSR has held many

engrossing events in the past 2 months. The events

scheduled were as below:

Knowledge sharing sessions on ‘Futures and For-

wards’ - Finstreet held the first knowledge sharing

session of the term on the basics of “Futures and For-

wards” resulting in not only a lot of positive feedback

but also huge appreciation from both the senior and

junior batch alike. The basic motive of the session

was to make a sincere attempt in making students

understand an important topic in finance and to help

them prepare for the placement season in an even

better way. The presenters were Sahil Jain – PGDM

(IB), Miti Sutaria – MMS(B), Lokesh Dash – PGDM

(Core) who explained the topic very lucidly and en-

hanced the knowledge of audience.

Finstreet Fiesta - Finstreet Fiesta was a celebration of

financial acumen. It was held from 18th to 23rd De-

cember 2014. Three different competitions were held

under Finstreet Fiesta —

Article Writing

General Quiz

Equity Research Competition.

Guest Lecture by Mr. Vivekanand Subbaraman, Re-

search Analyst, HDFC Securities -

Finstreet had the privilege of hosting an interaction

on “Fundamentals of Equity Research Analysis” facili-

tated by Mr.Vivekanand Subbaraman. For the benefit

of students interested in Equity Research as a career,

Mr. Subbaraman also gave useful insights on the skill

sets that are pre requisite for a Research Analyst, the

recruitment process adopted by companies and the

various career opportunities in this field. It was an

extremely en-

lightening and

insightful ses-

sion for the

students who

were given

first-hand

knowledge on

how Equity

Research is

done and what

are the activi-

ties performed by a Research Analyst.

Finstreet



Pathfinder Innovation & Entrepreneurship Cell had

organized a PAN India B-Plan competition, Eye-

Dea’14 in association with Clinique Gorgeous. The

theme for this year’s event was Health and Wellness.

The first prize was for Rs.15000, the second and third

for Rs.10000 and Rs.4000 respectively.

The event received a total of 40 registrations from

institutes viz. SIBM, XIMB, IITs and SIMSR. For the

first round, the teams were asked to send an execu-

tive summary of their B-plans. In all twenty teams

were shortlisted for the second round and the teams

were asked to send their comprehensive B-plans. The

two stage evaluation process was conducted by the

SIMSR faculty and after rigorous evaluation six teams

were shortlisted for the final round. The finalists were

from SIMSR, XIMB and IIT Madras.

The finale was conducted on 6th November,

2014 at SIMSR. To ensure national participation,

shortlisted teams were allowed to present via skype.

In all, five teams were present at the venue and one

presented via Skype to an elite panel of entrepre-

neurs and angel investors:

1. Mr. Abhijeet Kumar, Co-Founder: ah! Ventures,

Angel Investment Club

2. Mr. Neeraj Gutgutia, CFO: H-Energy, Upcoming In-

cubator

3. Mr. Bharat Banka, CEO: Aditya Birla Private Equi-ty

4. Mr. Sanjay Mehta, Founder: MAIA Intelligence, An-

gel Investor

5. Mr. Saurabh Garg, Director: The Four Fountains

Spa, Entrepreneur

The audience took the opportunity of witness-

ing some of the brilliant business plans in the Health

and Wellness sector. The session also added value in

terms of knowledge and innovation. Finally, Terrific

Trio of SIMSR bagged the first prize followed by Criti-

cal Thinkers of IIT Madras and the event was conclud-

ed with feedback from the panelists on the im-

portance of an idea, taking it ahead and imple-

menting it in foreseeable near future. They also moti-

vated the audience by sharing their journey which

definitely evoked entrepreneurial thinking amongst

the audience. Such business ideas convert into oppor-

tunities and change into revenue of millions of USD;

so keep thinking, keep observing and start imple-

menting it.

Eye-Dea 2014



Pathfinder Innovation & Entrepreneurship Cell

had organized an event named Entrepreneur Expo’14

which was a two-day event that took place on 8th and

9th of December 2014. It was a platform where ten

entrepreneurs from various sectors were given an

opportunity to present themselves to more than four

hundred MBA students. It provided a perfect oppor-

tunity to the entrepreneurs as well as students to in-

teract. The objective of Entrepreneur Expo'14 was to

provide a chance to such young minds to test the wa-

ters through concurrent projects and internship op-

portunities.

8th of December, 2014 was marked by the following

companies:

Gozoop: It is an industry leading Internet Mar-

keting Agency which offers professional

consultation and management services

across multiple areas of online marketing.

Edubridge: It is an organization started by a

group of IIM alumni and professors in Octo-

ber 2009 based in Mumbai. It has been set-

up with the vision of fulfilling the skill gap

that exists currently between the youth in

semi-urban and rural areas and the skill re-

quirement of the corporate.

Testbook: It is an EdTech company - founded

by IIT graduates - committed to provide the

best online learning experience. It brings

one stop personalized learning experience

to students globally through its innovative

technology and content.

uFaber: An Edutech online marketplace, lists

courses on professional skill-development,

hobbies, crafts, academics as well as voca-

tional courses for students to build on their

skills through online courses.

Shop4Prop: It is a real estate firm based in

Mumbai.

Together, Gozoop, Edubridge, Testbook, uFaber and

Shop4Prop selected 30 students for the various cor-

porate projects.

9th of December, 2014 was marked by another 5

Companies:

Snackbar: It is a Student initiative planning to

open a canteen in K. J. Somaiya, Vidyavihar

campus.

Paintcollar: It is India’s finest marketplace for

inspired artists. They offer artists, the op-

portunity to reach out to thousands of peo-

ple by transforming their art into trendy

merchandise products and earn by selling

them online.

Windchimes: It is a social media agency that

specializes in helping brands use social me-

dia to engage with their consumers

effectively and create awareness on online

platforms.

Entrepreneur Expo 2014



TripKitchen: It offers last minute prices on air

deals, hotels deals, transfer deals, package

deals, sightseeing deals and travel deals.

UCID: Unconventional Crafts and Ideas is the

newest advertising and communications

outfit in Mumbai. They are a team of adver-

tising and marketing professionals who be-

lieve in tapping opportunities that don't

seem so obvious.

Together Snackbar, PaintCollar, Windchimes, Trip-

Kitchen and UCID selected 26 students for their vari-

ous projects.

Entrepreneur Expo’14 made a huge difference

to all the students as well as the entrepreneurs who

participated in the event, as they could get students

for their interesting projects and students could get a

good learning experience with those projects.

Imprints Team Editors

Srabana Chaudhari

9769076920

Divya Kaul

9876331089

Anshumala Sinha

9930474205

Content Manager and Designer

Gulshan Deepchandani

9860699431

Designers

Tanvi Bhutani

9769076920

Aayush Chadha

9876331089

Junior Team

Contributors

Anshumala Sinha

Priyal Doshi

Bhakti Lakhani

Ayona Chowdhury

Rohan Pai

Oswald Parmar

Rishikesh Dabholkar

Ridhi Gupta Swinston Dalmeida

Imprints Dec 14 Jan 15 Edition

Documents

Transcript of Imprints Dec 14 Jan 15 Edition