The Nation’s Largest ABC Audited Weekend Home-delivered Spanish-language Newspaper!

Impressive. Effective. Powerful.Impressive. Effective. Powerful.

The Largest ABC Audited Weekend HomeThe Largest ABC Audited Weekend Home--delivereddeliveredSpanishSpanish--language Newspaper in the Nationlanguage Newspaper in the Nation

250,000 Saturday Home-delivered Copies

61%Top 10 Markets

49%Top 5 Markets

36%Top 3 Markets

2.4%630,637Sacramento/Stockton/Modesto10PhoenixSan AntonioSan Francisco/Oakland/San JoseDallas/Ft. Worth

ChicagoHouston

Miami/Ft. LauderdaleNew YorkLos Angeles

Designated Market Area (DMA)

3.0%3.1%3.6%4.0%

4.4%4.5%

5.6%11.4%19.3%

Market’s Share of Total U.S. Hispanic

Pop.

Total Adult Hispanic

Population Per MarketRank

780,6419808,8828952,4377

1,045,7656

1,158,35151,183,6994

1,476,51933,007,72325,064,6301

Source: 2007 Scarborough Multi-Market Report, Rel. 1; Total Hispanic Adults Nationwide: 26,309,235

Los Angeles is the #1 Hispanic Market!Los Angeles is the #1 Hispanic Market!

The Nation’s largest ABC audited weekend home- delivered Hispanic publication.

Saturday home delivery250,593 distributionReadership of 724,214*

Delivering your advertising message to the fastest-growing consumer segment.

Precision distributionTarget block groups with 85% or greater Hispanic households$45,000 or greater average household income5-mile proximity to major retail locations

Part of MediaNews Group, the nation’s 4th largest newspaper company.

The Los Angeles Newspaper Group (LANG), nine local daily community newspapers reaching over 1.5 million in total readership

Impactousa.comA newly designed Impacto USA website - featuring videos, blogs and photo galleries attracting more users than ever

Source: December 2006 ABC Audit; December 2007 CIPS Distribution; 2007 Omniture (January-June 6 mo. avg.), National Association of Hispanic Publications (NAHP).* Impacto USA readership equals the NAHP national average of Spanish-language newspaper readers of 2.89 per copy multiplied by Impacto’s 250,593 distribution.

Impacto USA OverviewImpacto USA Overview

Impacto USA is Strategically Distributed to Impacto USA is Strategically Distributed to High Density Hispanic NeighborhoodsHigh Density Hispanic Neighborhoods

Impacto USA captures its readers with stories of deep community relevance packaged in three prominent sections.News

Local, National, International, news stories that have Hispanic market impact, deep community relevanceImportant information, intelligently conveyedEditorial thrust – “You need to know this!” – it will help you, your life, your family, etc.

Entertainment - Viva La Vida!A cultural bridge – linking many Hispanic interests (The latest on movies, music, dance, etc.)Useful updates on health, education, beautyAdded focus on your “money” – how to save, how to bank, how to find the best insurance

Sports - DeportivoCombination of national sports coverage and local news in a market where sports is supreme!Three star sports columnists with loyal followings – Israel Camacho, Alex Russo and Sebastian Contursi

ContentContent

Source: 2007 Claritas2008 Scarborough Report, Rel. 1*All residents of ImpactoUSA Market ZIPs.

Effectively deliver your message to the L.A. DMA’s fastest growing consumer segment with Impacto USA.

69% are ages 25-54

Median age is 37

Average household income is $52,000

Total EBI (effective Buying Income) of $26.5 billion

88% read Spanish

Average household size is 4.91

45% of total households are owner-occupied*

Among Hispanics in the Impacto USA Market:

DemographicsDemographics

Source: 2007 Claritas

Total Consumer Expenditures of $27 BillionTotal Consumer Expenditures of $27 Billion

Amount spent by retail store type:

Automotive Dealers $3.2 billionGrocery Stores $4.6 billion General Merchandise $3 billionEating and Drinking Places $2.4 billionDepartment Stores $2 billionClothing, Accessory and Shoe Stores $1.6 billionHealth & Personal Care Stores $1 billionBuilding, Lawn & Garden and Hardware Stores $584 millionFurniture & Home Furnishings Stores $590 millionOnline Shopping and Mail Order (catalog) $551 millionHome Appliance, Radio & TV Stores $332 millionSporting Goods Stores $193 millionAutomotive Supply & Tire Stores $175 million

The Impacto USA Market is a lucrative market,accounting for $29 billion$29 billion in annual consumer expenditures.

ROP Display advertising Main NewsSportsEntertainmentClassifieds

Inserts: Print and Delivery and delivery only

Special Sections

Front page Strip Ad programs

Online: impactousa.com

Event Marketing

Reader Promotions

Custom Publishing

Direct Mail with RedPlum

HealthReal EstateAutomotive

Marketing OpportunitiesMarketing Opportunities

Online AdvertisingOnline AdvertisingWith a fresh, new look, impactousa.com offers a variety of

advertising & monthly sponsorship options.

YouYou’’ll be in good company withll be in good company with……

IMPRESSIVE . . .• Powered by MediaNews Group, the 4th largest newspaper company in the nation• Delivered to L.A.’s fastest growing consumer market• Reach of nearly three-quarter million readers weekly

… providing you a credible and trustworthy source your customers rely on.

EFFECTIVE…• Distributed to block groups with 85% or greater Hispanic density• Connects with an audience that predominantly reads or speaks Spanish

… allowing you to efficiently reach a niche market that requiresexclusive attention.

POWERFUL . . .• Covers households with a 5-mile proximity of major retail locations• Representing a market with $29 billion in annual consumer expenditures

… yielding the biggest return for your investment.

The Impacto USA AdvantageThe Impacto USA Advantage