Impress the web bot

and the people searching for you

2011 Google Yahoo Bing

Yandex

SCHEMA.org Schema.org is a collaborative,

community activity with a mission to create, maintain, and promote

schemas for structured data on the Internet, on web pages, in email

messages, and beyond.

VOCABULARIES Entities

Relationships between entities and actions Extendable model

HTML5 semantics

<ol> <li>First item</li> <li>Second item</li> <li>Third item</li> </ol>

<nav> <header> <article> <section> <section> <footer>

<div> <a href="https://tue.nl">Technical University of Eindhoven</a> </div>

<div itemscope itemtype="http://schema.org/CollegeOrUniversity" itemid="https://www.tue.nl/"> <a itemprop="url" href=“https://www.tue.nl"> <span itemprop="name"> Technical University of Eindhoven </span> </a> </div>

SCHEMA.ORG vocabulary

test

In multiple flavours

<div itemscope itemtype="http://schema.org/NewsArticle"> <meta itemscope itemprop="mainEntityOfPage" itemType="https://schema.org/WebPage" itemid="https://google.com/article"/> <h2 itemprop="headline">Article headline</h2> <h3 itemprop="author" itemscope itemtype="https://schema.org/Person"> By <span itemprop="name">John Doe</span> </h3> <span itemprop="description">A most wonderful article</span> <div itemprop="image" itemscope itemtype="https://schema.org/ImageObject"> <img src="https://google.com/thumbnail1.jpg"/> <meta itemprop="url" content="https://google.com/thumbnail1.jpg"> <meta itemprop="width" content="800"> <meta itemprop="height" content="800"> </div> <div itemprop="publisher" itemscope itemtype="https://schema.org/Organization"> <div itemprop="logo" itemscope itemtype="https://schema.org/ImageObject"> <img src="https://google.com/logo.jpg"/> <meta itemprop="url" content="https://google.com/logo.jpg"> <meta itemprop="width" content="600"> <meta itemprop="height" content="60"> </div> <meta itemprop="name" content="Google"> </div> <meta itemprop="datePublished" content="2015-02-05T08:00:00+08:00"/> <meta itemprop="dateModified" content="2015-02-05T09:20:00+08:00"/> </div>

<script type="application/ld+json"> { "@context": "http://schema.org", "@type": "NewsArticle", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://google.com/article" }, "headline": "Article headline", "image": { "@type": "ImageObject", "url": "https://google.com/thumbnail1.jpg", "height": 800, "width": 800 }, "datePublished": "2015-02-05T08:00:00+08:00", "dateModified": "2015-02-05T09:20:00+08:00", "author": { "@type": "Person", "name": "John Doe" }, "publisher": { "@type": "Organization", "name": "Google", "logo": { "@type": "ImageObject", "url": "https://google.com/logo.jpg", "width": 600, "height": 60 } }, "description": "A most wonderful article"} </script>

Rich Snippets by Google

Articles

COURSES

EVENTS

Benefits Eye catching results

Potential CTR increase Providing ‘quality’ results

Future More relevant search results?

Increased rankings? More time spent on Google?

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