IMPORTANCE OF MARKETING YOUR ICO AND MARKETING

STRATEGIES

WHAT IS ICO? A QUICK

BRIEF:

ICO- Initial Coin Offering is a fundraising mechanism, where investors are issued a coin/ token, which they sell to raise funds for their start-ups. ICO is currently a popularly trending fundraising method among business entities because it is highly unregulated. ICO’s have become an integral part of the cryptocurrency business. It is said that, in the year 2017, ICO projects collected up to $5.6 billion, and the amount collected involved about 430 successful crypto businesses.

How to promote your ICO effectively? Let’s find out.

Marketing strategies to make your ICO credible

Drafting Whitepaper:

A creative/ valuable whitepaper draft explaining the motive and benefits of your ICO will gain the customer’s trust to invest in your project. The whitepaper should contain the purpose, what the customers gain through investing in your project, what are the solutions it offers to reduce the current challenges faced in the market, and why choose your ICO over the existing competitors.

Website:

Launching a website that is easily navigable and designed efficiently will grab the attention of investors and help them obtain a complete idea about your ICO. The website should contain specifics about your ICO and designed in a user-friendly manner for customers to understand easily.

Marketing strategies to make your ICO credible

Social media:

Social media is one of the most powerful tools for marketing that will reach a wide range of customers globally. Promoting your ICO through social media platforms like Facebook, Reddit, Telegram, Quora channels, and various other platforms will gain huge traction and will go a long way in the market.

Content Marketing:

A quality, brief content will help customers understand clearly about everything they need to know about your project. You can promote your ICO through engaging, quality content through blogs, articles, etc., explaining your project in detail.

Marketing strategies to make your ICO credible

PR and media:

Carrying out a press release for your ICO, through a reliable PR agency and media exposure will drive the attention of the customers towards your ICO. This will help in a big way for the outreach of your project, over several other existing competitors. A well-experienced agency will publish the press release with valuable content, which will make the customers want to invest in your project.

Email Marketing:

Email blasting and newsletters drafted with every necessary information about the project will help reach potential investors all around the world.

Marketing strategies to make your ICO credible

Influencer Marketing:

Collaborating with popular celebrities/ influencers, to voice out for your ICO among various forums will build trust and credibility among potential investors in the market.

Bounty programs:

Bounty programs are where the customers are given certain tasks to perform and will be rewarded accordingly. This will pave way for them to learn and understand your ICO better, and elevate their interest in investing in your project.

These are the most crucial marketing

strategies that will help promote your ICO to a

wide range of audiences and gain credibility in

the market. To carry out the promotions

successfully, you need to walk through certain

procedures that include, identifying the target

audience, ample market research, and expert

consultation, an in-depth analysis of the

existing competitors, robust marketing

structure, etc.!

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