Importance of marketing
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Transcript of Importance of marketing
Importance of
Marketing
“The first decade of 21st century challenged firms to prosper financially and even
survive in face for unforgiving economic environment.
Marketing is playing a key role in addressing those challenges”
“Finance, operations, accounting and other business
function won’t really matter without sufficient demand for
products and services. Financial success often
depends on marketing ability”
“CEO’s recognize the role of marketing in building strong
brands and a loyal customer base, intangible
assets that contribute heavily to the value of firm”
“Marketers must decide what features to design into a new product or
services, what prices to set, where to sell products and how much to spend
on advertising, sales, Internet or Mobile
Marketing”
“Marketers must make decisions in an Internet fuelled environment where consumers,
competition, technology and economic forces change rapidly
and the consequences of marketers words and actions
can quickly multiply”
“Internet is changing the way in which
companies connect with customers and
how the market their product and services”
“Created by Sai Srujan,RGIPT
RaeBareli, during an internship by Prof. Sameer Mathur,IIM
LUCKNOW”