Importance of Advertisement
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![Page 1: Importance of Advertisement](https://reader035.fdocuments.net/reader035/viewer/2022081605/58f9ac41760da3da068b8c33/html5/thumbnails/1.jpg)
Name:-Poojaba S.GohilClass:-M.A.Sem-4Paper No.:-15 Mass Communication & Media Studies-An IntroductionTopic Of Presentation:-Importance Of AdvertisementSubmitted To:-MKBU Dept Of EnglishYear:-2015-17
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Advertisement• A process of calling
the attention of the public to a product or service by a business. (Johnson)
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Types Of Advertisement:-• Broadcast• Outdoor• Covert• Public Service• Print
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Means Of Advertisement:-• Television• Internet• Outdoor• Magazines• Newspaper• Radio
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Importance Of Advertisement:-• Target oriented• For the society• For the marketing• For the customers• For the awareness• For the selling• Creative & innovation
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Target Oriented:-• Content & Contextual• Technical• Time• Sociodemographic• Geographic• Behavioral• Retargeting
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For the society:-• To inform• Increase the level of understanding for particular
thing• Differentiate the gap between two products• Deals with the present circumstances or situations
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For the marketing:-• Product analysis• Increasing sale product• Points out better services
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For the customers:-• Guide about products
• Suggests for better one
• Show appropriate,suitable products
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For the awareness:-• For education• For provide better environment• For giving enough comforts
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For the selling:-• To business• By journalism• By social media• By outdoor tools• By technical devices• By appling brand names• By using celebrates
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Creative & innovation:-• Self made product• Modification of product• Handy items• Antique things
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• Advantages:-• Life-blood of modern time• People can come in contact
with latest products• Living standards can raise
• Disadvantages:-• Money minded• Artificiality• Less surety• Sometimes it encourages
through selling for inferior products
• Mean use to sell the products
Advantages & Disadvantages of Advertisement:-
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In short...• A medium of Mass Communication• It draws attention towards things• It's like a coin• Choice may become subjective under the
assumption of advertisement• Ultimately it cures the purpose of increasing profit
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Thank You...