Implementing Web 2.0 Strategies for Healthcare Providers
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Transcript of Implementing Web 2.0 Strategies for Healthcare Providers
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Implementing Web 2.0 Strategies forImplementing Web 2.0 Strategies for
Healthcare ProvidersHealthcare ProvidersApril 29, 2009April 29, 2009
Ori Fishler, Director Ori Fishler, Director –– Internet CommerceInternet Commerce
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Corporate Overview
• Technology Management Consulting Firm – Provide a unique blend of specialty IT services – Leverage proven industry expertise in strategy, technology and
enterprise performance management– Focus on middle and Global 2000 market
• Founded in 1992– Headquartered in Wakefield, MA– Publicly Traded (NASDAQ: EDGW)– Offices in AR, FL, NH, NY, CA– + 300 Employees, +225 Consultants– Represented in over 30 states– +1900 projects completed to date
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Internet Commerce Services
SearchSearch
Web AnalyticsWeb AnalyticsContent
ManagementContent
Management
PersonalizationPersonalization
E‐Marketing Services
E‐Marketing Services
Community and
Collaboration
Community and
Collaboration
E‐CommerceE‐CommerceMobile
Commerce and Content
Mobile Commerce and
Content
Customer Self Service
Customer Self Service
Core
Marketing
Sales
Service
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Swine Flu – Who is Providing Information?
Search Volume for Swine Flu skyrockets
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Agenda
• What is Web 2.0 in a healthcare context?
• The new reality of user expectations
• Opportunities in Healthcare
• Case Studies & Success Stories
• Questions to ask yourself
• Open Q & A
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What is Web 2.0?
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Web 2.0 is an attitude, not a technology. It’s about enabling and encouraging participation through open applications and
services.
Transparency, Openness, Collaboration, Interactivity,
Engagement
Web 2.0 Definition
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Old Model
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New Reality
?
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Pervasiveness of Social Media
• Two-thirds of the world’s Internet population visit social networking or blogging sites, accounting for almost 10% of all internet time
• Facebook’s fastest growing demographic: 35 - 49
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New World of Expectations
• Access
• Control
• Easy to use
• Anytime, Anywhere
• From any device
• Communicate
• Collaborate
• Interact
• Share
• Learn
• Contribute
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Areas of Collaboration and Interaction
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Goals and Benefits
• Extend the Local Health Community Online
• Improve Patient Care, Education and Prevention
• Drive Visits, Referrals, Consultations and Class Participation
• Improve AHP Involvement and Engagement
• Patient and AHP Loyalty
• Build and Enhance Relationships
• Expand Reach and Frequency of contact in a cost effective way
• Improve Operational Efficiencies
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Case Studies and Success Stories
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Creating a Vibrant Community
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Direct Communications and Transparency
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Adding Interactive and Engaging Content
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Rise in Importance of Social Tools
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Use for Community and Recruitment
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Electronic Medical Records
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60% of Physicians Interested in Social Networks
Physicians participating in such online communities are more likely to:
• Be primary care physicians;
• Be female;
• Own a PDA or smartphone;
• Go online during or between patient consultations; and
• Be slightly younger than the average physician.
Results are based on a Q1 2008 telephone and online survey of 1,832 practicing U.S. physicians.
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Internal Collaboration
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Questions To Ask Yourself and Your Organization
• Do we have an explicit strategy for interacting with our patients/AHP online?
• De we have defined goals and realistic expectations of outcomes?
• Does our web presence contribute to our community, business, and public purposes? Does it contribute to our bottom line?
• Have we minimized our service costs with online self-service options?
• Are we measuring the success of our online initiatives and marketing spend?
• Do we have a governance structure in place to support and maintain social media activities?
• What new skills and capabilities do we need?
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Internet Commerce (IC) Practice
Web StrategyWeb Strategy
Business / Functional
Requirement
Business / Functional
Requirement
Vendor SelectionVendor Selection
Testing and DeploymentTesting and Deployment
IntegrationIntegration
Strategy
Planning
ExecutionCreative ServicesCreative Services
Usability and Interface
Development
Usability and Interface
Development
Web Development
Web Development
Product Customization
Product Customization
Program ManagementProgram
Management
• Web 2.0 Strategy
• Competitive Analysis
• Road Map Development
• Organization Assessment
• Operational Strategy
• Budgeting & Planning
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Thank You for Joining Us
Contact info
Questions?
Thank You!
Ori Fishler, Director Internet Commerce [email protected] (201) 575-1158