Implementing Social Media Marketing into Your Business Processes
Implementing Processes in Organizations that Don't Like Processes
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Transcript of Implementing Processes in Organizations that Don't Like Processes
Michael Robinson
Implementing a process in an organisation that doesn't like processes
A personal view
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Setting the scene...
• Start-up company
• Growth from success of initial product
• However with new products...
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Who you may encounter• The Hippo
• The Zebra
• The Prophet of Doom
• The Goldfish
• The Lemming
• The Bad Pirate
• Jeremy Clarkson
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The Prophet of Doom
The world will come to an end if we don't implement <insert feature here> immediately
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The Bad PirateInspired by Steve Jobs "It's better to be a pirate
than join the navy"
Hasn't found much treasure recently but has almost sunk
the company's ship...
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Culture eats strategy (and process) for breakfast
Understand culture and people before worrying about process
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For example...
• A Hippo (company CEO) thinks process slows everything down...
• ... but is more worried about:
• lack of visibility and control
• being too reliant on a few key individuals
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Techniques
• Fight opinions with data
• Transparent prioritisation
• Deflection
• Build Allies
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Fight Opinions with Data
• Search out and make friends with the people who can provide you data
• Get perspective from multiple customers
• Even if information is qualitative, quantify it
• Use stories and pretty pictures as well
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Transparent Prioritisation
• "Democratic" contributions to backlog / ideas list
• Maintain backlog / roadmap with rational approach to prioritisation and resource allocation
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Deflection
• Choose your battles
• Buy time to do your job
• Allows considered response based upon data and rational impact to roadmap
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Build Allies
• Culture beats strategy
• Leverage others' expertise to shape priorities
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The Reality
• Strip the process down and focus on the essentials
• Minimal set of checklists & simple templates
• Decision makers and decision making forum
• You'll need tools to manage the process... but don't expect anyone else to use them!
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