IMPLEMENTING IT PAYOFF INITIATIVES : A FRAMEWORK Pertemuan 17-20 Matakuliah: A0814/Investment...

IMPLEMENTING IT PAYOFF INITIATIVES : A FRAMEWORK

Pertemuan 17-20

Matakuliah : A0814/Investment AnalysisTahun : 2009

Bina Nusantara University 3

Identify Investment Stage

Plan Approach and Technique

Ensure Customer Involvement

Identify Tangible and Intagible Metrics

Make Business Case for IT Payoff

Measurement

Conduct Analyses

Interpret Data for Constituents

Provide Feedback and Actionable Steps

Institutionalize Bias for IT Payoff Measurement

Feedback

Feedback

Feedback

Exploration

Involvement

Analysis

Communication

The 4-phase EIAC model for intituting IT payoff initiatives

Phase 1 : ExplorationThe exploration phase has two purposes :(1)To develop a basic understanding of what is to

be measured depending upon the company’s stage of investment

(2)The approach taken to analyze the data matched with the analytical technique


• Identify investment stage– An example of the stage of IT lifecycle in the

organization is its investment in the infrastructure– The infrastructure investment of a new organization is

likely to be measured differently than an investmen in upgrading legacy system to web-based technologies. Intrastructure investments payoff, over a longer term, generally manifest through other IT investments and therefore is difficult to measure.

– It is important to assess the stage because it points us to the relevan metrics.


• Plan approach and techniques– An investment in an upgrade of the existing

infrastructure can be measured through net present value of the total investment.

– NPV can be utilized to calculate the real cost in today’s dollars after the implementation is complete.

– Infrastructure, investment can be in high risk opportunites.


Examples (1):Implementation of an integrated ERP system by a pharmaceutical manufacturer in preparation for the impeding expansion of a retail pharmacy chain customer. In the event that the retail drug chain fails in implementing the enterprise-wied ERP system, it constitutes a high risk. Yet, there are other opportunities the manufacturer can seek to collaborate with other retail chains or its own suppliers. In doing so, it can improve its own operations through better forecasting and opportunities (or risks) of the investment stage can be explored and exploited at each stage of the investment as the project proceeds from year 1 to year 2, from year 2 to year 3, and so on, by matching it with an appropriate technique.


Examples (2):Frito Lay Inc., the leading snack foods manufacturer, implemented a handheld computer system that initially saved several hours a week of delivery persons’ time in completing paperwork. However, as the implementation progressed, additional advantages of continued investment became clear and the company began to use daily sales data to plan production, forecast sales, track the effects of promotional campaigns, and eventually plan organizational redesign.


Phase 2 : Involvement• This phase addresses organizational issues more

than the technical or analytical aspects of IT payoff.

• More precisely, it has to do with involving the stakeholders in an attempt to thwart what could become a political issue.


• Ensure customer involvement– If going to measure the business value of IT investment,

it is critical to involve the businesspeople in agreeing upon what is to be measured.

– Jim Elert, CIO for Trinity Health : “IT shoud enter into a negotiation with the business side of the company on what constitutes value and how it will measured.”


• Identify tangible and intangible metrics– Metrics can take the shape of measring something as

straightforward as the time it takes to execute a customer service call or to fill an order.

– Intangible metrics can be hard to identify, let alone measure. • Incrasing market share : company is getting customers

that the competition does not want• Reduction in customer complaints : dissatisfied customers

are not speaking up because they chose not to come back.• Reduced reject rate : more defectve parts are getting

through.


• Make the business case for IT payoff measurement– One of the most challenging issues in IT payoff is

demonstrating to the organization that it is worth the company’s time and expense to conduct the analysis.

– “the company is doing well financially so we must be doing something right. Why waste time in measuring IT payoff?

– Why take away resources from doing the work when there are no problems?


• The payoff measurement areas should be clearly outlined, the measures agreed upon, and the actions expected as a result of the findings should be understood.

• Management should clearly state how actions taken would result in organizational improvements such as better working conditions, increased competitiveness, further investment, or redesigned processe.


• The business case for IT payoff measurement is easier to make if the company is feeling the “pain”, such as in a general dissatisfaction with information systems, threat of loss of market share, customer complaints, or a difficult choice of investing in IT or other initiatives.

• Relating payoff measurement to these reasons can help employees understand and subsequently offer buy-in to the project.


Phase 3 : Analysis• In the analysis phase data are collected,

analyzed, and interpreted for meaningful action. • IT payoff analysts leaping to data collection and

analysis without spending adequate time in the exploration and involvement phase.

• The analysis phase is preceded by significant preparation, careful attention to which is likely to be rewarded by accurate results that customers will accept and act upon.


• Conduct analysis– The analyst should choose from the various techniques

mentioned in the earlier chapters and find one or more that are suitable to the objectives of the customers.

– The prevailing issues in conducting IT payoff analysis are lag affects, control variables, and adjustment factor.


• Interpret data for constituents– The result of a statistical analysis have little meaning if

they are not translated into business terms. – A regression equation with a set of coefficient values has

turned off many customers who believe that the complex analysis is an academic exercise.

– The results of the analysis should be validated for reasonableness and translated into business terms.


The reason : the results of the analysis were common knowledge and therefore the business case for the analysis could not be made.

Typically, the results of the analyses are first presented to the sponsors of the IT payoff initiative in a report or a presentation prior to dissemination to the entire end-customer base.


Some questions the data interpretation should address are:1. Is IT investment paying off?2. If so, what is the extent of the payoff? If none, why?3. How much increased revenue or profit can be attributed

to a unit amount invested, for example, in the ERP system?

4. Are some investments paying off more than other investments? Why or why not?

5. What are the factores that facilitate/inhibit payoff?6. Is continued IT investment recommended?


Phase IV : Communication• The communication phase can appear to some as

intuitive or even redundant. • An indicator of good communication is when

constituents see the value of measurement of IT payoff and make it a part of the work plans


• Provide feedback and actionable steps– The communication of the findings should be useful to

the customer. – Analysts find this transition form results to actionable

steps as the most challenging. It requires customization for each fnctional area and a deep understanding of the nature of the business, as well as some creativity in suggesting innovative ways to exploit payoff.


• Institutionalize bias for IT payoff measurement– Performance measurement is critical to organization

success because of the reasoning that what you cannot measure, you cannot improve.

– Payoff measurement should become a bias within the organization. The payoff exercise should lead people to think of their work in measurement terms and encourage them to aks questions such as :Do we have the data to know that the technology investment does what it is supposed to do ? How do we collect this data? What can it inform us?


IMPLEMENTING IT PAYOFF INITIATIVES : A FRAMEWORK Pertemuan 17-20 Matakuliah: A0814/Investment...

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