Implementation planning gcdp all tiers
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Transcript of Implementation planning gcdp all tiers
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Implementation Planning GCDP All Tiers
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Common mistakes.
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“We use the channels which are planned for us every year, without understanding what the strategy needs
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“We do not come up with new channels if need for specific strategies
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“We try to implement strategies without connecting it to the exchange timeline
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“We do not reach all of our audiences
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“We spread the same message to our all our audiences
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“We spread the wrong message to via the wrong channel
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Why?We need plan
how to bring strategies from the MC to LC level!
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Session Objectives
I understand how to plan implementation activities for projects
to grow programs (involving Front Office and Back
Office)
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The Steps.
1. Decide your
targets audiences
2. Define the channels you
need per target
audience
How to build an implementation plan.
3. Define the key messages
for that audience/per
channel if needed
4. Cross check the channels to
prioritize messages &
check timeline for
implementation
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Program
Cluster 1&2
Strategy 1 & KPI
Strategy 2 & KPI
Strategy 3 & KPI
Cluster 1
All cluster
s
Activities
Resp
The OutputImplementati
on plan
Activities
Resp Implementation plan
Activities
Resp Implementation plan
Exchange
Project(s)
Exchange
Project(s)
Exchange
Project(s)
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The Output
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✧ With who do you need to implement this strategy?
✧ Connect this directly to the clusters from the growth model
✧ Think of MC, LC VPs (FOBO), members, Boards, externals etc
Target Audience
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✧ What is the timeline of implementation for this strategy? Which channels are available?
✧ Connect the channels to the audiences
✧ Understand what the channel can be used for (which message)
✧ Come up with new channels or adjust current ones if needed!
Channels
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Internal Comms
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✧ Create key messages for every audience!
✧ Customize for different channels if needed
✧ Not every audience needs to get the same message!!
Message
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✧ Yay! You know how you want to implement your strategies!
✧ Now you need to take a look at the channels… are you overloading them?
✧ You cannot send too many messages in one channel!
✧ Is the timeline supporting the strategy implementation?
Channel Check
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Let’s Make it Happen!