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Deliverable D.T3.3.3.Prepared by: Municipality of Maribor, SloveniaZRC SAZU, Slovenia

Version 303/2020

COMMUNITY SOURCED CULTURAL HERITAGE VALORISATION MODEL:

MODEL COMPONENT 3

ICT-based visibility tools for integrated promotion of valorisation initiatives

1. Table of contents

1. Table of contents............................................................................................................2

2. Introduction....................................................................................................................4

3. The role of ICT in Cultural heritage valorisation.........................................................5

3.1. Different uses of ICT tools in Cultural Heritage valorisation........................6

4. NPA piloted digital visibility tools and their evaluation through the role of ICT in cultural heritage valorisation............................................................................................7

4.1. Actions that improve intellectual and physical access.................................7

4.1.1. The St. Martin’s Heritage Web Portal of Veneto Region, Regional Committee of Veneto, Italy......................................................................................8

4.1.2. Itineraries in the City. ICT-based Personalised visits of the City – SCOPRI ALBENGA (experience Albenga) web portal, Muncipality of Albenga, Italy......................................................................................................................... 10

4.1.3. Digital platform “St Martin’s Route in Maribor” (mobile application, quiz, website), Muncipality of Maribor, Slovenia.........................................................12

4.2. Actions aimed at documenting and site recording.....................................14

4.2.1. Virtual exhibition and tour around St. Martin’s church on the Martin Hill, Municipality of Dugo Selo, Croatia.......................................................................15

4.3. Actions that provide multiple interpretive contexts....................................17

4.3.1. Treasure Hunt. A Look Toward the Other: The Mantle of Saint Martin, Muncipality of Albenga, Italy................................................................................18

4.3.2. Saint Martin Kids, Szombathely.................................................................20

4.3.2.1. QR code quiz “The Life of St. Martin on Earth” - a game containing the set of St. Martin-related questions presented on the QR code poles throughout the city of Dugo Selo, Muncipality of Dugo Selo,Croatia...............22

4.4. Actions that balance Visitorship with Conservation...................................24

4.4.1. Saint Martin and the Gallinaria Island, Albenga........................................25

4.5. Actions that faciliate Public Participation....................................................26

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4.5.1. Talking Map of Saint Martin in Veneto - digital audio / video storytelling, for young people and foreign pilgrims to discover local traditions, Regional Committee of Veneto, Italy....................................................................................27

4.5.2. The XXI Century Pilgrim and the Via Sancti Martini, Muncipality of Albenga, Italy.........................................................................................................29

5. Overview of important steps in developement of pilot actions with final recommendations............................................................................................................32

5.1. Matching the ICT tool and its communication activities to the cultural heritage situation in the area and to the levels of awareness and appreciation of the cultural heritage between target groups...................................................32

5.2. Involving different target groups and proffessionals who work with local residents in the development of the ICT tool......................................................33

5.3. Planning the sustainability of the tool from the start..................................33

5.3.1. Economic sustainability example - Establishing St. Martin's Centres in Veneto Region, Regional Committee of Veneto, Italy........................................34

5.3.2. Environmental sustainability example.......................................................35

5.4. Planning of human resources, budget, timing, and targets for the implementation of the ICT tool realistically.........................................................36

5.5. The importance of communication and promotional activities..................37

5.6. The importance of involvement of local community in the implementation of the pilot action...................................................................................................38

5.7. Thinking about copyrights and ownership of the tool in advance.............38

APPENDIX: Classification of the Piloted digital visibility tools...........................................41

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2. Introduction The Model component 3 presents the ways of how the digital visibility tools and smart ICT-based solutions can be used to enable integrated promotion of community-sourced initiatives, products and services for valorising the St. Martin legacy and other related elements of cultural heritage. The tools and ICT solutions were developed by the NPA partners in pilot actions designed and implemented by NPA’s partners (Municipality of Szombathely (Hungary), Municipality of Dugo Selo (Croatia), Municipality of Maribor (Slovenia), Municipality of Albenga (Italy), Regional Committee of Veneto Region Pro Loco – UNPLI (Italy)).

The undertaken steps in the preparation of the Model 3 were divided into two main tasks. First, the most common practices and possible uses of ICT in cultural heritage valorisation field were studied and analysed. The synthesis is presented in the chapter three. This theoretical background was also used as a framework for the presentation of the pilot actions. According to literature, the most common areas in which the ICT can importantly contribute to the enhancement of cultural heritage valorisation are: intellectual and physical access; documentation and site recording; multiple interpretive contexts; preservation of authenticity, balancing visits (sightseeing) with conservation; and facilitating public participation. The best practices of NPA partners are presented through these areas with some modifications which emerged from actual activities that were carried out in the local communities (chapter 4).

Another important task was to analyse and review all the NPA partners’ steps that were undertaken in pilot actions, aiming at to highlight the most important findings, achievements, advantages, obstacles etc. Partners described the process of the development of the pilot actions through several documents (“Pilot action plan report”, “Pilot action implementation report”, “Pilot action evaluation report” and “Pilot action cross-adaptation report”), where they described the process of planning the pilot action, implementing the activity, testing and evaluating the achieved results. Available reports were reviewed, and the results are presented in a form of synthesis (chapter 5). Key findings of the pilot actions are presented in the form of short summaries, where suggestions for the future actions of each pilot action are emphasized as well (chapter 4). The presentation of the practices and implementation steps of the pilot action projects can be useful for other communities and projects teams as well, when preparing similar projects. The achieved results of the partners were developed with innovative and creative approaches and with the help of local community and stakeholder platforms.

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3. The role of ICT in cultural heritage valorisation processIn recent years the rise of the information and communication technologies (ICT) have had a significant impact on cultural heritage’s practices, including valorisation, presentation, interpretation, usage and management of tangible and intangible assets. The growing broadband and mobile connectivity, the access to online data, the use of remote sensing technologies and platforms – these trends determine also the future of the environmental and cultural assets management. With a new digital technologies and digital applications the process of heritage valorisation has obviously shape and new ways for working, communicating, and investigating new products and services in the cultural heritage sector have opened.

Besides recording, data processing and visualisation, which are widely known approaches in usage of ICT in the heritage filed, ICT can also shape the meaning and significance of cultural heritage by providing the context and tools for inclusive participatory of different stakeholders (young people, tourists, professions, people with special needs), improve the knowledge of cultural heritage and give relevant methods for capacity building of community and empowerment of citizens who live and shape cultural items. Local people have always wanted to tell stories about their experiences and to share meaning and values with heritage institutions and other custodians. Under the influence of new technologies and with the availability of tools for (collaborative) media creation, the possibilities for the public to capture and access collected information, to express themselves and voice opinions, have drastically increased. Moreover, digital technologies have created new opportunities for the enjoyment of unique cultural treasures as well as for its presentation and consumption. Thus, ICT tools are not only beneficial for local cultural and heritage institutions and organizations, which intensively work on digitalization of heritage, but also for the local inhabitants and communities, where heritage is situated.

Different ICT tools for digitisation and virtualisation of cultural heritage are used to protect cultural heritage and communicate its unique value. The investment into digitisation of historical documents, cultural artefacts, collections and intangible assets in archives, libraries, museums, research institution turns into improved access, promotion and better management of the data. Online platforms (e.g. Europeana - https://www.europeana.eu) have become the dominant environment for professionals and general audience and serve as attractive channels for promoting heritage of the regions.

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Digitization and the online accessibility of cultural materials can also contribute to sustainable economic growth and development of cultural tourism, which is becoming one of the most growing industries in the world. By using the digital tools (social media), tourists can attach personal meaning to presentation and experience of local heritage and like that make heritage more interesting for other visitors. (Ciancimino, 2016, p. 14, 41). However, big challenge and relevant question is, whether the ICT tools (e.g. augmented reality, quiz, games, digital maps etc.) could be a good media and facilitator to effective involvement of young people in heritage practices (its research, valuation, usage)? Or how to encourage different stakeholders, also people with special needs, marginalised groups, migrants, etc. to become more aware about cultural uniqueness in their built environments.

Some presented NPA actions therefore focus on methods and development of ICT tools to successfully involve new targeted groups, like children and young people (actions from Szombathely, Dugo Selo and Regione Veneto) in experience of local heritage; testing how to use ICT (Social media – facebook, twitter, e-newspapers) for forming and straightening international communities situated on the cultural road of Via Sancti Martini (case study from Albenga), or testing the ICT programmes (e.g.augmented reality) as a tool to better present the ideas for re-construction of church of St. Martin in Dugo Selo (Croatia) to a wider public. Although ethical questions of using ICT for education of young people, mobilisation of community’s members, straightening virtual community etc. should be always relevant issues to think and reflect on, the ICT with a more visual representation can on the other hand importantly help people to better understand the past, its cultural artefacts and knowledge (Ott & Pozzi, 2010).

There are many technologies that can help preserve and valorise cultural heritage. In NPA’s pilot actions augmented reality, ICT tourist interactive maps, quizzes and games for children and young people, interactive tourist guides were used and developed.

3.1. Different uses of ICT tools in Cultural Heritage valorisationICT can support Cultural heritage valorisation initiatives in many ways. For its effective implementation it is important to understand what ICT can do and in which situations or contexts can be most relevant and applicable.

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Basic guidelines for cultural professionals, developed by EPOCH project1, defined six major areas in which ICT can, if appropriately and effectively utilized, contribute to the enhancement of cultural heritage for professionals and the general public. These are:

Intellectual and physical access Documentation and site recording, Multiple interpretive contexts, Preservation of authenticity, Balancing visitorship with conservation, Facilitating public participation. (Brizard et. al. 2007, p.6)

However, concrete ICT tools are usually not limited to only one of these areas but are rather a combination of more of them. Besides, these ICT tools are frequently used also for communication & promotion of cultural heritage.

When planning ICT implementation in cultural heritage valorisation field, we also need to take into consideration the target groups and concrete cultural heritage situation on the location (the presence of tangible or intangible cultural heritage, the level of awareness and appreciation of cultural heritage between our target groups etc.).

In the next chapter the analyses of NPA’s pilot actions, which used and worked on different type of ICT, are presented. A schematic overview that was prepared for classification of all the actions is available in the appendix.

1 EPOCH has been a Network of Excellence in Framework 6, co‐funded by the European Commission under the IST program. The Network consisted of about a hundred European institutions joining their efforts to improve the quality and effectiveness of the use of Information and Communication Technology for applications to the tangible Cultural Heritage of monuments, sites and museums. Participants included university departments, research centres, heritage institutions, such as museums or national heritage agencies, and enterprises, together endeavouring to overcome the fragmentation of research in this field (http://epoch-net.org/, accessed 5. 3. 2020).

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4. NPA piloted digital visibility tools and their evaluation through the role of ICT in cultural heritage valorisationThe pilot actions of NPA project show different ways of how ICT tools can be used in heritage fields. Most of them aim at improving intellectual and physical access of the cultural heritage and providing multiple interpretative contexts of heritage related to St. Martin. Some of them also aim at encouraging public participation, recording the site and even balancing sightseeing with conservation. Some actions target mainly general local inhabitants or tourists, but some of them are specialized for children or youth. A design of these tools is adapted to the specific needs of those targeted groups.

4.1. Actions that improve intellectual and physical access

ICT can support facilitation of a broad public awareness and appreciation of cultural heritage sites with enhancing physical and intellectual access of these sites, providing the public with the opportunity to visit a site (virtually in cases where physical access is restricted) and to have the benefit of detailed, up-to date historical information about it. This is the most common way of ICT use in cultural heritage valorisation.

‘Effective interpretation and presentation should enhance experience, increase public respect and understanding, and communicate the importance of conservation of cultural heritage sites’ (Brizard et al., 2007, p. 6).

Examples of increased information access are:- The St. Martin’s Heritage Web Portal of Veneto Region, Regional

Committee of Veneto, Italy; - Itineraries in the City, ICT-based Personalised visits of the City,

Municipality of Albenga, Italy.- Digital platform “St Martin’s Route in Maribor” (mobile application, quiz,

website), Municipality of Maribor, Slovenia

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The first example is a web portal with information about St. Martin route and cultural heritage related to the St. Martin traditions, recipes, events and the links between St. Martin and the Veneto Region. The second example is an interactive map that allows locals/tourists/visitors discover the Albenga’s cultural heritage related to the St. Martin and links between the city and St. Martin’s heritage. The third example that the Municipality of Maribor developed is a mobile application MariborTour with an interactive map, of the St. Martin route, internet side and quiz of the Old Vine where visitors can get more information and historical data. As can be seen, the actions are quite different; however both of them improve the access to the cultural heritage by providing information. The second and third case also enables the physical access to the cultural heritage related to St. Martin.

4.1.1. The St. Martin’s Heritage Web Portal of Veneto Region, Regional Committee of Veneto, Italy

Pilot action

The St. Martin’s heritage web portal

Type of action

Intellectual and Physical Access

Documentation and Site Recording

Multiple Interpretive Contexts

Balancing Visitorship with Conservation

Facilitating Public Participation

Key

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words

Information portal

General public Tourists Children Youth Other

Target groups

Website Mobile app OtherTechnologyLinks https://www.sanmartinoinveneto.it/Languages IT, EN

The objectives of the pilot action:The footprint of St. Martin in the Veneto region is impressive, but the tangible and intangible heritage is not fully experienced by the local population. The main objective of the pilot action was to increase the visibility of St. Martin’s heritage and related initiatives and activities in the Veneto Region. Therefore, the aim was to develop a web portal which will offer local citizens and visitors from abroad relevant information in a single place. As almost every town in the Veneto Region dedicates festival or other activity during St. Martin days (11th November), the portal is meant to increase their visibility and to provide all relevant information, historical data, stories etc. in one place.

Description of the pilot action:In October 2019 Unpli Veneto published the website www.sanmartinoinveneto.it, a unique web-based “entry point” to the heritage related to St. Martin that enrich the Veneto Region. The target groups of the information portal are local citizens, visitors and pilgrims of all ages, which are interested in St. Martin’s heritage in all its perspectives as well as visitors of the region interested in slow tourism. The portal ensures the possibility to discover traditions, recipes and events linked to St. Martin’s heritage in Italian and English languages. Moreover, the web also contains information about the European cultural road - Via Sancti Martini. It also hosts the digital outputs of the other pilot actions, like the Talking Map of Saint Martin in Veneto describing the related St. Martin’s heritage in an innovative and user-friendly way with the help of modern ICT tools.

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Evaluation & upgrading suggestions for the future: The selected digital tools for gathering all information about St. Martin’s heritage, events, publications and other initiatives of the region, which can be found in one place is a good approach to raise awareness about the knowledge of St. Martin and to build interested community. The number of visitors in the first months after the web side was launch is encouraging and efforts will be made to increase them furthermore. Like that the UNPLI reach the expected impact of the pilot action, which was to spread the knowledge of the cultural heritage of St. Martin in Veneto mainly with the help of the younger generations and to create a permanent regional network of stakeholders who could ensure sustainability of NPA activities after the completion of the NPA project. The most important matter to take into consideration will be to continue promoting the products and working on development of a network in the future.

4.1.2. Itineraries in the City. ICT-based Personalised visits of the City – SCOPRI ALBENGA (experience Albenga) web portal, Muncipality of Albenga, Italy

Pilot action

ICT-based personaliz

Type of action




Balancing Visitorship with Conservati

Facilitating Public Participatio

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ed visits of the City

on n

Key words

Interactive map, tours guide, QR codes on CH locations


Target groups

Tourist operators

Website Mobile app OtherTechnology QR codes

Links https://www.scoprialbenga.it/percorso-blu.htmhttps://www.scoprialbenga.it/percorso-verde.htm

Languages IT

The objectives of the pilot action:The main goal of the action taken by the Municipality of Albenga (Italy) was to raise awareness among the residents in local community about the St. Martin’s legacy and to links the culture of town with the Saint’s life in the past. It is expected that this action will help and encourage further valorisation of Albenga’s heritage and make the town important cultural, religious and touristic destination. By creating new services and products (like web portal Scopri Albenga) there will be more potentials of increasing Albenga’s cultural heritage valorisation and to enhance local development, with emphasis on slow and sustainable tourism (including experiential tourism).

Description of the pilot action:The Scopri Albenga web portal includes three tourist routes, which are displayed in the panels located in the city centre, where the specific QR codes can be activated. The first itinerary is the Red route, which targets the youngest and aims at discovering Saint Martin’s life through tailored stories

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https://www.scoprialbenga.it/percorso-verde.htm

https://www.scoprialbenga.it/percorso-blu.htm

while visiting the squares of the historical centre of the city. The second itinerary is the Blue Route, guiding visitors in a tour of the historical centre thanks to its towers, and highlighting two places linking the City with Saint Martin: the Via Julia Augusta and the Gallinara Island Multimedia Centre. The itinerary was developed by the young branch of FAI2. The third itinerary is the Green Route, which guides visitors through the entire City and helps them discover the Albenga’s cultural heritage thanks to a scientific-based historical approach. The institute, which developed this itinerary (International Institute of Ligurian Studies) supervised all the itineraries from a historical and scientific point of view.

Evaluation & upgrading suggestions for the future:The results of the pilot action are easily accessible to the local population and meaningfully contribute in increasing the awareness of the link between Albenga and the Saint by citizens and visitors of the city. The work of several civil society’s associations (cultural, active citizenship etc.) resulted in three itineraries-routes for which specific panels with QR-codes were created and placed in the city. The availability of ICT-based itineraries is allowing visitors to discover Albenga’s history and cultural heritage and it is an important step in increasing the services aimed at tourists and visitors along with other activities (a touristic info point was recently opened, a museum network created etc.). Since no personal tourist guides are currently available in Albenga, through the ICT-based itineraries tourists/visitors can receive scientifically relevant historical and artistic information on the monuments that constitute the important cultural heritage of the city.

1.1.1. Digital platform “St Martin’s Route in Maribor” (mobile application, quiz, website), Muncipality of Maribor, Slovenia

2 Fondo per l'Ambiente Italiano — FAI (Fund for the Italian Environment) is organisation in Italy, founded in 1975 to increase awareness of environmental protection and the preservation of Italy's cultural heritage. In the 1990s the work of the Foundation concentrated on the environment and development, industrial hazards and human rights, and the rights of children, young people and refugees (The Europa International Foundation Directory 2007, p. 240).

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Pilot action

St Martin’s Route, Maribor

Type of action






Key words

Interactive map, tour guide, quiz


Target groups

Pilgrims, hikers

Website Mobile app Other

Technology

GeolocationQR codesAudio guide

Links

https://play.google.com/store/apps/details?id=com.app.StMartins https://apps.apple.com/app/id1482782198 http://maribortour.si/st-martin-tour.aspx

Languages SI, EN

The objectives of the pilot action:

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http://maribortour.si/st-martin-tour.aspx

https://apps.apple.com/app/id1482782198

https://play.google.com/store/apps/details?id=com.app.StMartins

https://play.google.com/store/apps/details?id=com.app.StMartins

The most essential objective of the pilot action was raising awareness about the importance of St. Martin’s cultural heritage, promotion and realization of values of solidarity and hospitality among young generations, both residents and visitors. The research has pointed out that in city Maribor and soundings is an increasing trend in walking activities in coexistence with nature and that young people could be active promoters of St. Martin’s cultural heritage. Thus, the pilot action included the preparation of local interactive map of St. Martin’s cultural path, which could reach out younger generations of the digital age as a new driver for community-sourced hospitality.

Description of the pilot action:MariborTour is an interactive presentation of St. Martin’s Route in the area of the Municipality of Maribor, featuring the points of sights on the way. The main target group are young generations, both residents and visitors, but the application is also suitable for other groups: schoolchildren, students, families, older generations, local hikers, pilgrims, cyclists, and other individuals from cultural and sport organizations. The interactive map application and website of the St. Martin’s Cultural Route represent 3 possible routes in Municipality of Maribor. The main contents in the application are description of the project NPA, information about St. Martin, information about St. Martin’s Route and routes linked to it, possible routes in Municipality of Maribor and its values explained, interactive map with points of sights with text and photos and a quiz with 25 questions about Old Vine. After successfully resolving the quiz the user gains additional knowledge about the Old Vine and cultural heritage related to St. Martin. The interactive map includes major attractions; currently 29 points of sights are included in the map. Application records the user’s current location and the mobile telephone vibrates when approaching an important attraction. By clicking on points on the map user can see the description and pictures of individual attraction, listen to audio presentation of selected attraction, read the description, view photos, etc. Mobile application and the accompanying website currently support two languages (Slovene and English).

Evaluation & upgrading suggestions for the future:Planned output of the pilot action was a digital platform “St Martin’s Route in Maribor” that includes mobile application with motivational multimedia content and enables creation of sub routes for target groups, quiz and a website with additional information. The goal was reached, and the results of pilot action measured by planned indicators show that the actual reached quantity of the website visits, app downloads and active users were higher than it was expected to be in the first months. Developed application is an innovative and entertaining approach to engage young generations with interesting content which significantly contributes to raising awareness on the importance of St.

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Martin’s cultural heritage and realization of values of solidarity and hospitality among young generations, who responded well to practical and creative activities through the use of new technologies.

In cooperation with the Maribor - Pohorje Tourist Board presentation for tourist guides who work within this institution will be organised, so every tourist guide will learn how to use the application and solve the quiz on the application. Tourist guides will be able to provide the information about the application to other visitors, tourists and pilgrims. Together with Mountaineering Society Ptuj and change driver of the Municipality of Maribor, who is member of the society and tourist guide as well, guided hike tours on the cultural route of St. Martin will be organised in the future too.

4.2. Actions aimed at documenting and site recording

Another way of making the cultural heritage accessible and understandable is to collect and structure the information about the sites. ICT can help us document and record the sites. With development of a wide range of digital database applications and Geographical Information Systems (GIS) in recent years, potential for cross-referencing and comparison of data have increased. In addition to structural and physical data, new categories of intangible heritage are now being systematically collected and inventoried. ICT can offer new applications to link the entire spectrum of heritage resources. Digital visualisations, including Virtual Reality and 3D reconstructions are important for the documentation of cultural heritage sites and they allow the users to actually ‘live’ sites and experience them visually rather than just forming an image by reading about them. (Brizard et. al., 20017, p. 9).

A potential of ICT in the documentation of cultural heritage is not only the efficiency of cataloguing and the accuracy of documentation, but the possibility of establishing thematic, geographical, historical, and anthropological connections that would not otherwise be seen. (Brizard et. al., 20017, p. 11).

An example of a cultural heritage site recording and documentation with 3D visualisation is virtual exhibition and tour around St. Martin’s church on the Martin Hill in the Municipality of Dugo Selo, Croatia. In this interesting pilot action developers use 3D models to visualise the St. Martins Church in the past, today and in the future, after a renovation will be carried out. In this way, the data on which the visualisations are based are clearly documented, enabling alternative or refined reconstructions based on the same evidence.

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4.2.1. Virtual exhibition and tour around St. Martin’s church on the Martin Hill, Municipality of Dugo Selo, Croatia

Pilot action

Virtual exhibition and tour around St. Martin’s church on the Martin Hill

Type of action






Key words

Virtual tour/exhibition, 3D visualisation, education


Target groups


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Technology3D visualisaton

Links https://bimx.graphisoft.com/model/094dde27-311c-408d-a4d0-b60fe1d72746

Languages CRO, EN

The objectives of the pilot action:The city of Dugo Selo has a long tradition related to St. Martin’s heritage and the pilot action was aimed at preservation and the transfer of knowledge on important cultural heritage that is present in the local area. The main objective of the pilot action - virtual exhibition/tour was to provide a comprehensive virtual learning platform on various topics related to St. Martin heritage and engage youth in their learning activities. It is supposed to serve primarily for the educational purposes, but it should also be used for entertainment and tourism development goals. The planned output of this pilot action was fully operational virtual platform, ready for use by end users.

Description of the pilot action:Virtual exhibition/tour is a downloadable application featuring the 3D virtual game/tour of the Church of St. Martin at the Martin Hill through a virtual tour, interactive church plan, info exhibits/pictures/points and a thematic booklet with 2D content (pictures, texts, and active links). The application and the virtual exhibition/game/tour can be downloaded to a notebook, tablet or smartphone. It represents St. Martin through 10 topics: 1. About St. Martin, 2. St. Martin's Church once, 3. St. Martin's Church today, 4. St. Martin's Church in the future, 5. St. Martin's Footprint, 6. The life and work of St. Martin, 7. Archaeological research, 8. The traces of Roman Soldiers and Templars, 9. Influence of St. Martin, 10. New Church, Parish, and settlement of St. Martin. These 10 topics are presented in the form of: A. pictures/exhibits placed all over the 3D church model, and B. thematic booklet slides. Topics 3. and 4. are presented as a virtual 3D model as well. The content is available in two languages – Croatian and English. The service/product offers the possibility to see what the renovated church will look like in the future and at the same time offers information about the past. It offers a completely new experience and enables the user to have fun as well, as users can gain new knowledge by playing the game.

Evaluation & upgrading suggestions for the future:The pilot action offers an entertaining and comprehensive context for learning about St. Martin’s church related to different time-dimensions (yesterday,

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https://bimx.graphisoft.com/model/094dde27-311c-408d-a4d0-b60fe1d72746

https://bimx.graphisoft.com/model/094dde27-311c-408d-a4d0-b60fe1d72746

today, tomorrow), thus engaging the user to learn about the past, compare it to the present-day situation and to envision the possible future. In this way, the user is involved in a participatory way in exploring the church offering an experience of different view and development possibilities. Users can also easily share and promote the content with others. In this way, the service/product contributes to the preservation and contemporary valorisation of St. Martin heritage. The promotion of "St. Martin virtual walk" will continue through social networks and web pages of city of Dugo Selo. Personal user feedback e-mail is also available and will remain responsive ([email protected]).

4.3. Actions that provide multiple interpretive contexts

ICT is also used to offer a wide range of information and perspectives to visitors. They should be able to explore the multiple contexts of a site, from historical and political, to spiritual and artistic contexts. Moreover, interpretation could be prepared for specific targeted groups (children, young people, people with special needs), which encourage their active involvement in exploring and experience the culture of their environment.

An example for providing different perspectives on the cultural heritage related to St. Martin is “Treasure Hunt. A Look Toward the Other: The Mantle of Saint Martin” and different kind of games prepared by the Muncipality of Albenga, Italy for children and youth. The classical treasure hunt with the interactive map and QR codes located trough the city is based on stories from the times of St. Martin visiting Albenga. Through these stories’ children play a game and learn about the historical sites as well as about the life, the culture and the society from the time of St. Martin. At the same time, they learn also about St. Martin’s visit of the region, his life and the values that he represented. In this way the ICT tool provides to the users a multiple interpretive context.

Other examples of NPA pilot action that illustrates the potential of ICT for offering simultaneous or alternative ways for interpretations is Talking Map of Saint Martin in Veneto - digital audio/video storytelling, for young people and foreign pilgrims to discover local traditions, designed by UNPLI, Regional Committee of Veneto, Italy. The action will be presented in detail in sub-chapter that present actions for facilitating public participation.

Most sensitive, but very important target groups are children and kids from the lower classes in primary schools, who need special, adapted interpretation of cultural heritage. Due to young generation are more and more included in contemporary virtual word and ICT influences them intensively (positive and

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mailto:[email protected]

negative), the ICT toll for children intended for educational purposes should be carefully designed and used. This demands an inter-disciplinary group of professionals who together with partner or institution work from the beginning of the action. Good case studies in NPA activities were prepared by the Municipality of Szombathely, Maribor and Dugo Selo.

4.3.1. Treasure Hunt. A Look Toward the Other: The Mantle of Saint Martin, Muncipality of Albenga, Italy

Pilot action

Treasure hunt. A Look toward the other: The mantle of Saint Martin

Type of action






Key words

Gamification, storytelling, treasure hunt,

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interactive map


Target groups

School groups


Technology

QR codesMultimedia

Links https://www.scoprialbenga.it/percorso-rosso.htmLanguages IT

The objectives of the pilot action:The pilot action was outlined in accordance with the general goal of Albenga’s aims to strengthening the existing link with St. Martin in order to valorise its cultural heritage and revitalise the spiritual legacy (inclusion, solidarity, hospitality) of the saint. The treasure hunt was recognised as a powerful tool that will enhance the participation of the youngest generation in valorising the legacy of St. Martin. The ICT based tool was also in line with another objective of Albenga, which is to further develop Albenga as a cultural, religious touristic destination and to develop new products and services available also for tourists and visitors of Albenga(in the framework of the concept of slow tourism).

Description of the pilot action:The pilot action resulted in an interactive map downloadable on smartphones, tablets, PCs guiding users in the treasure hunt game. This ICT-based tool is complemented by QR codes available on display panels scattered around the historical centre through which information on Albenga’s cultural heritage can be obtained. The Red Route ‘Treasure hunt’ is especially targeted at local pupils and scholarships visiting Albenga, as well as at all children spending family holidays in the city. The itinerary (Red Route) is part of the system of itineraries created in the city of Albenga. Several civil society’s associations (ACLI Savona, Fondazione Oddi, Visual School, APS #cosavuoichetilegga?) cooperated and developed 10 stories related to the life of St. Martin to be discovered by the youngest while visiting the squares of the city’s historical centre. The questions of the Treasure Hunt are based on the cultural heritage and the Saint Martin’s seed and spiritual legacy and only by giving the correct answer to the questions it is possible to go to the next stage of the route. The

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https://www.scoprialbenga.it/percorso-rosso.htm

final page of each route requires the user to assess his/her satisfaction with assessments memorised.

Evaluation & upgrading suggestions for the future:The treasure hunt was developed as an ICT innovation in the local environment and presents a powerful tool for making St. Martin and his spiritual legacy known to the youngest. The results of the pilot action evidently contribute in increasing the awareness of the St. Martins heritage among children and young teenagers in the local community. During the live treasure hunt that was organised as a presentation of the pilot action, the Visual School recorded videos that will be made available through the QR code of the Red Route to any other visitor/user.

4.3.2. Saint Martin Kids, Szombathely

Pilot action

Saint Martin Kids, Szombathely

Type of action

Intellectual and

Physical Access


Multiple Interpretive

Contexts

Balancing Visitorship

with Conservati

on

Facilitating Public

Participation

Key words

Gamification, education


Target groups Families

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TechnologyAudio guideGeolocation

Linkshttps://apps.apple.com/app/id1479556269https://play.google.com/store/apps/details?id=hu.szentmarton.apphttps://kids.szentmarton.hu/index.html

Languages HU, EN

The objectives of the pilot action:The main goal of the pilot action was to present the tangible and intangible elements of the St. Martin cult and heritage with innovative tool using the latest technological solutions. As Szombathely has not had an ICT tool providing information regarding the St. Martin’s heritage, an innovative tool that will strengthen identity among local citizens and raise interest towards the St. Martin’s heritage in visitors was outlined. The objectives of the pilot action were set towards creating an application for children that is reliable and provides valid and suitable information about St. Martin’s life and the heritage connected to him. The gamified content, tailored to the users’ age helps understanding and absorbing new knowledge via colourful, interesting and inspiring content. Another goal set was that the developed ICT tool should provide high level user experience and run reliably under both Android and iOS system.

Description of the pilot action:The smartphone application was developed for families with small children. The target group divides into three sub-groups: illiterate children (4-6 years), literate schoolkids (7-9 years) and families with children. The application is also suitable for use in educational programmes, sacral and cultural institutions and by tourists that visit Szombathely. The contents for the three groups largely overlap, with differences in line with educational principles and age requirements. For illiterate small children (4 to 6 years) the interface is completely without letters, using only graphic tools and spoken word that provide content: information on St. Martin’s life, images, games, quiz, puzzle, painting book etc. in a gamified, pleasant, inspiring way. Children can use the application independently under the supervision of an adult. For older children (6 and above) these features are available with written texts and with slightly more difficult tasks. The interface provides the possibility for the parents to use the application together with children. The interface for families provides – beside all other games and features - a GPS-based map that leads visitors along Via Sancti Martini in Szombathely, featuring the most important locations that are closely connected to Martin’s life and legacy. Application is bilingual (Hungarian and English).

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https://kids.szentmarton.hu/index.html

https://play.google.com/store/apps/details?id=hu.szentmarton.app

https://apps.apple.com/app/id1479556269

Evaluation & upgrading suggestions for the future:The developed application is an educational and info-communicational tool that presents Saint Martin’s tangible and intangible heritage in a way that is suitable for the target group of children. It helps them with understanding of the subject, increases local identity, while at the same time motivates users to physically visit the tangible objects in Szombathely. Along providing a gamified, colourful interface and content relevant for education or entertainment it is also suitable for touristic purposes. This ICT tool will innovatively present and transmit the St. Martin cultural heritage, help the re-use and re-generate the old traditions, and widely disseminate knowledge elements related with it. From technological point of view, it is important to ensure updates in order to retain the quality and the availability in application stores. In case there are new content elements, the application and website content must be properly customized. For little children it is also advised to play with the app in the caring presence of an adult, optimally a family member. In this way it offers an excellent occasion to talk about St. Martin, to share opinions, stories, memories, that is to hand on and regenerate the St. Martin

4.3.2.1. QR code quiz “The Life of St. Martin on Earth” - a game containing the set of St. Martin-related questions presented on the QR code poles throughout the city of Dugo Selo, Muncipality of Dugo Selo,Croatia

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Pilot action

QR code quiz ‘The life of St. Martin on Earth’

Type of action






Key words

Quiz, QR codes on CH locations, education, gamification


Target groups


TechnologyQR codesGeolocation

Links https://play.google.com/store/apps/details?id=co.visionone.svmartin

Languages CRO, EN

The objectives of the pilot action:The pilot action was based on the awarded pilot idea and has had the potential to safeguard and valorise St. Martin related heritage and revitalise it in a contemporary way so that the citizens and visitors of Dugo Selo may easily identify with it, learn from it and enjoy it. Thus, the main objectives of the QR code quiz was to provide an innovative way of learning about St. Martin’s life, good deeds, tradition and customs in the city of Dugo Selo, by moving through the physical location of Dugo Selo. The planned output was fully operational QR code quiz with links on the QR code poles set in different locations throughout Dugo Selo.

Description of the pilot action:QR code quiz is a game containing the set of St. Martin related questions. The quiz is accessible through the QR code poles, which are installed on eight

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https://play.google.com/store/apps/details?id=co.visionone.svmartin

https://play.google.com/store/apps/details?id=co.visionone.svmartin

locations throughout the city of Dugo Selo. The content of the quiz is divided into five main topics: 1. Life of St. Martin, 2. Legend about Martin and geese, 3. St. Martin day in Dugo Selo, 4. Church of St. Martin on Martin Hill and Church of St. Martin the Bishop in the city centre, 5. St. Martin footprint on the Church of St. Martin on Martin Hill. Furthermore, it presents facts/legends from St. Martin’s life as well as contemporary customs and facts related to St. Martin in today’s Dugo Selo. The quiz is available in two languages – Croatian and English.

Evaluation & upgrading suggestions for the future:The objectives have been achieved and the pilot action is operational, with a little higher user satisfaction than expected and somewhat lower number of users than planned. The content of the pilot action ensures an entertaining and innovative way of learning about St. Martin for the local community and is also attractive for potential tourism activities in Dugo Selo. QR code quiz enables sustainable learning on St. Martin related topics, being innovative and entertaining and thus interesting, especially for the youth. The quiz is designed on three levels - for the beginners, medium and high-level connoisseurs of his life, which offers a continuous challenge for users ensuring the repeated use of the platform. More intensive promotion of the quiz in the future is planned, especially in the schools. The promotion on social networks will be intensified. The questions in the quiz will be refreshed and awards for users of the quiz will be provided.

4.4. Actions that balance Visitorship with Conservation

Another ICT’s function is balancing tourist’s visits with conservation, meaning that we can provide visitors with presentations and interpretation of sites, which are not physically accessible.

An example of such action is “Saint Martin and the Gallinaria Island” prepared by the Municipality of Albenga. In this action the multimedia presentation about St. Martin Cultural heritage and his stay at Gallinara Island was developed and included in the "Reserve Gallinara island" Multimedia Center, where virtual tour to the unique, inaccessible island is offered to tourists. In this way the Gallinaria Island was withdrawn from the sites that should be visited for demonstrating the link between Albenga and St. Martin.

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4.4.1. Saint Martin and the Gallinaria Island, Albenga

Pilot action

Saint Martin and the Gallinaria Island

Type of action






Key words

Multimedia presentation, interactive map


Target groups

Tourist operators


Technology

Multimedia presentation

Links http://www.scoprialbenga.it/en/gallinara-island-multimedia.htmLanguages IT, EN

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http://www.scoprialbenga.it/en/gallinara-island-multimedia.htm

The objectives of the pilot action:The goal of this initiative was aimed at overcoming the current impediment to include the Gallinaria Island (privately owned) among the sites to be visited and demonstrating the link between Albenga and St. Martin.

Description of the pilot action:The "Reserve Gallinara island" Multimedia Center Located in Piazza Europa in the city Albenga, inside a completely restored 16th century fort, allows a virtual visit to the extraordinary environmental heritage of the Gallinara Island. Visitors can make a real virtual immersion in the depths of the island or take a thematic itinerary accompanied by images representative of the flora and fauna of the island. With the additional multimedia station dedicated to St. Martin the visitor can discover the natural heritage preserved on the Island and its sea and learn about the link between the Island and St. Martin. The pilgrim’s journey pilot action (more details in the next chapter) is also presented in the multimedia materials along with an interactive map of the journey.

Evaluation & upgrading suggestions for the future:The installation of the additional multimedia station dedicated to St. Martin (also highlighted in one of the ICT-based itineraries, the Blue Route) should increase the number of visitors of this museum. In the plans of the Municipality, the opening hours of the museum will be extended possibly for some days a week (currently, the museum is only opened once per month) and this could also mean the creation of new jobs.

The services/products developed and the actions undertaken within the framework of the NPA Project increased the awareness of the local community of the link between Albenga and St. Martin and the initiated actions are becoming part of a synergic and participative effort of the Municipality with a view of valorising the local cultural heritage as the strongest driver for a sustainable and durable local development.

4.5. Actions that faciliate public participation

Last but not least, ICT can help to facilitate public participation by actively engaging the general public in creating and collecting cultural heritage rather than perceiving them as passive consumers. There are numerous applications

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designed for community and individual involvement in heritage, enabling communication as well as the collection and processing of data.

An good example is NPA pilot action Talking Map of Saint Martin in Veneto - digital audio/video storytelling for young people and foreign pilgrims to discover local traditions, prepared by Regional Committee of Veneto, Italy. In this action local Pro Loco’s staff and citizens were actively involved in co-creation of the contents of the storytelling. They were involved by collecting stories, legends, and other details of the presence of St. Martin on individual locations. Later on, professional storytellers built up final stories on the base of the collected stories and other information from local community.

4.5.1. Talking Map of Saint Martin in Veneto - digital audio / video storytelling, for young people and foreign pilgrims to discover local traditions, Regional Committee of Veneto, Italy

Pilot action

Talking Map of Saint Martin,

Type of action






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VenetoKey words

Audio & video storytelling, co-created content, interactive map


Target groups

People with disabilities


Technology

Multimedia QR codes

Links https://www.radiomagica.org/smartradio/it/mappa/sanmartinoLanguages IT, EN

The objectives of the pilot action:The main objective of the Talking Map and its content was to narrate the St. Martin related heritage of the Veneto Region in a modern way. As the previous research in the region revealed that the St. Martin’s cultural heritage is not fruitfully communicated and experienced by the population and that especially young people and kids are not aware of St. Martin’s heritage, the pilot action wanted to suit the specific need of this target group. The main goal was to develop a special multimedia map presenting the Veneto Region and the heritage of Saint Martin in the region. The other goal in mind was also to enlarge the audience of the heritage valorisation and to suit other potential beneficiaries and purposes, like promotion of the touristic destination Veneto.

Description of the pilot action:The talking map was developed in the format of the project #smARTradio in cooperation with Radio Magica Foundation. It was specially designed for young

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https://www.radiomagica.org/smartradio/it/mappa/sanmartino

people and foreign pilgrims wishing to discover local traditions. The results are suitable for everyone, including people with special needs.

The “Talking Map of Saint Martin in Veneto”, available in Italian and in English, contains 9 co-created digital audio / video stories, together with reading and illustrations created by professional illustrators. They are suitable especially for young people and foreign pilgrims wishing to discover local traditions and one additional video story is available in Italian sign language. Audio and video storytelling contents were compiled by experts (storytellers) as the result of insights in the selected locations done through personal visits. Local Pro Loco’s staff and citizens were actively involved in co-creation of the contents of the storytelling. They were involved by collecting stories, legends, specific details of the presence of St. Martin in these locations.

Videos and audio files give a modern and enjoyable overview of the cultural heritage related to St. Martin which is still present in the region. The material can be used for spreading of the knowledge of St. Martin traditions among the young generations and in this sense, it serves for education purposes, but it also can be used for entertainment and potential tourism development.

Evaluation & upgrading suggestions for the future:Due to the particular didactic value of the developed digital tools (audio & video storytelling) and also due to their high level of usability (especially online, through social media, etc…), this product is expected to be very effective among young people, pupils and kids, as well as among teachers and educators, including the one with specific educational needs. Thus, future work will be focused on promotion of the talking map and the multimedia material among the young generations. The goal set is to reach every school in Veneto and majority of the local population. Outputs of the pilot action are excellent so far and only need to be promoted with new events and traditions. Promotion of the activities outside Italy is challenging and there is a need for preparation of communication strategy to reach the foreign population of potential users of the map.

The product was developed with educational, promotional and touristic perspective, as they are particularly suitable for all visitors and pilgrims of Veneto region (also foreign visitors and pilgrims, since the contents are available in English language). The expected impact of the pilot action was to reinforce the knowledge of the cultural heritage of St. Martin in Veneto mainly through the younger generations and to create a permanent regional network of stakeholders who could ensure sustainability of NPA activities in the Veneto Region after the completion of the NPA project. It is expected that the talking

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map will be the main access point to the St. Martin's heritage and to the already mentioned network.

4.5.2. The XXI Century Pilgrim and the Via Sancti Martini, Muncipality of Albenga, Italy

Pilot action

The XXI Century Pilgrim and the Via Sancti Martini, Albenga

Type of action






Key words

Pilgrim journey, awareness raising, connecting

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cities & schools


Target groups

Schools, Local Communities

Website Mobile app OtherTechnology Video calls

Links http://sanmartino.scoprialbenga.it/1. http://sanmartino.scoprialbenga.it/Default.aspx?p=131&l=it

Languages IT

The objectives of the pilot action:The main objective of the XXI Century Pilgrim and the Via Sancti Martini pilot action was to raise awareness of the local community on the St. Martin’s legacy and the links the town had with the Saint in the past. Another important goal was to further valorise Albenga as a cultural and religious touristic destination and enhance local development, with regard to slow and sustainable tourism (including experiential tourism). The important aspect of the initiative was to undertake the St. Martin’s journey (from Szombathely to Albenga) and to mark out the path from Pavia to Albenga, in order that this route will become fully enjoyable/accessible to pilgrims once the ‘Albenga’s branch’ will be ‘officially’ part of the Via Sancti Martini.

Description of the pilot action:In the spring of 2019, after exactly 59 days of travel and 1,200 km under the shoes, inventive Sergio Giusto, accompanied by Gianfranco “Feroce” Radini dei Fieui of Caruggi, completed a pilgrimage along the Sancti Martini route, starting from Szombathely in Hungary, a place recognized as the birthplace of San Martin, all the way to Albenga by European Cultural Heritage. His journey was periodically documented with photo material and video clips and is now a part of permanent multimedia presentation in the ‘Centro Multimediale Riserva Isola Gallinara’. The target groups that were involved in this pilot action were local community, local schools, potential pilgrims of the Via Sancti Martini, tourists, religious community, outdoor organisations in the territory of Albenga and local communities, schools (teachers, & students), wine producers, pilgrims.

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http://sanmartino.scoprialbenga.it/Default.aspx?p=131&l=it

http://sanmartino.scoprialbenga.it/

Evaluation & upgrading suggestions for the future:The pilot action’s goal was achieved through the direct contacts and exchanges among citizens in local communities of the cities that the pilgrim crossed during his journey. During the journey Skype calls with Albenga’s students took place several times when the pilgrim visited other schools and organisations, and this initiated a relationship between the schools. During the journey, the XXI Century Pilgrim acted as the Albenga school’s ambassador and met school pupils in a number of cities in Slovenia (Ajdovscina) and Italy (Peschiera del Garda, Aquileia), thus initiating an exchange among schools which will be continued in the future.

Additionally, there is a common willingness of making Albenga to become one of the official steps of the Via Sancti Martini, contacts with Tours’ Cultural Centre are currently on-going.

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5. Overview of important steps in developement of pilot actions with final recommendationsThe conclusion of this document highlights the synthesis of the lessons learnt by partners. During the planning, implementing, testing and reflection on pilot actions partners faced with some good and less good experiences, which could be good guidelines for other project teams, who work on ICT in heritage fields. According to NPA partners, some case studies could be done better if they would have more knowledge or experiences in ICT approaches.

5.1. Matching the ICT tool and its communication activities to the cultural heritage situation in the area and to the levels of awareness and appreciation of the cultural heritage between target groups

When planning ICT tools for cultural heritage valorisation it is important to understand the situation of the cultural heritage in the area and to find out the level of awareness and appreciation of cultural heritage among the target groups, so that activities can be planned accordingly to the situation. In the case of NPA pilot actions various situations appeared. In some cities the awareness and appreciation of the cultural heritage was very high as well as the presence of the cultural heritage assets, but in some of them awareness or appreciation of the cultural heritage was low.

A good example of matching ICT tools to the awareness and appreciation of the cultural heritage is NPA pilot action Talking map of Saint Martin, Veneto region, Italy. The final tool was developed on the findings of a previous research in the region which revealed that the St. Martin’s cultural heritage is not fruitfully communicated and experienced by the population and that especially young people and kids are not aware of St. Martin heritage. Therefore, the pilot action plan was tailored to suit the specific need of this target group.

Another good example is also a very unique case of Municipality of Albenga, Italy, where there was no awareness in local community about cultural heritage and also no physical artefacts related to the cultural heritage of St. Martin. Therefore, the Albenga’ four pilot actions main objective was to establish the link between the St. Martin’s heritage and other cultural and natural treasures in town to raise awareness among different generations and types of visitors towards memories of St. Martin life and the values he represents. Very

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interesting and spiritual was the fourth action The XXI Century Pilgrim and the Via Sancti Martini where artist Sergio Gusta personally visits different places in four countries and with his experiences, way of living, courage, self-will shows why is important to value and maintain St. Martin heritage among nations and for well-being in the future. In this action ICT tools was used for communication and dissemination campaign and promotion of live reporting from schools and cities on the route, taken by Gusto. Pilgrim also marked out the path of St. Martin between Pavia and Albenga. All taken activates, which were developed in collaboration with local people and ICT companies, were very successful and fruitful. The success was seen also in November 2019, with rich programme of events lasting three days (during Saint Martin Week), where the new routes in the city were also presented. For the first time, different aspects of St. Martin legacy and popular traditions linked to his figure were considered and celebrated in the local community. In the historical centre of the city it was possible to taste typical seasonal dishes and local wines (to celebrate the European Day of Wine Tourism); to donate a dress or a toy for people in difficulty (a volunteering association organised a clothing and toy fair); to listen to itinerant readings and poetry readings (organised by cultural associations); to visit an exhibition dedicated to the XXI Century Pilgrim journey (pictures from the journey explained by Sergio Giusto).

5.2. Involving different target groups and proffessionals who work with local residents in the development of the ICT tool

Involving target groups and/or professionals who work with local people in the development of the ICT tool from the start to the end of the project is always a good practice to ensure the usability and long-term success of the ICT tool. This is especially very important and useful approach in the case when the targeted groups are children and special pedagogical skills should be included as well. A good example of such action is the NPA pilot action Saint Martin Kids, Szombathely. The educational website and mobile application were developed in close cooperation with local kindergarten, school educators and museum educators to ensure that from educational point of view the app will meet pedagogical requirements of each target group. ICT tool innovatively presents and transmits the St. Martin cultural heritage, helps to re-use and re-generate the old tradition, and widely disseminates knowledge elements related with it.

5.3. Planning the sustainability of the tool from the startWhen planning the ICT tool for the valorisation of cultural heritage it is important to think about the sustainability and longevity of the tool at the same

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time. Sustainability of the ICT tool in this context means the quality of the tool to be able to continue over a period of time.

In general, the concept of sustainability is based on three pillars: the economical, the social and the environmental. In order to ensure the sustainability of the ICT tool we need to think about all three pillars. With economical sustainability in this context we mean the quality of the tool itself or of supporting activities to be able to (self)sustain the tool on long term. That means we need to think about the financial and human resources for making the tool operable on long term. With social sustainability in this context we mean the quality of the tool itself or of supporting activities to be able to engage the target groups on long-term and to build a strong community of stakeholder. With environmental sustainability we mean the quality of the tool itself to last or can be used long-term. That means that the tool is designed in a way that it needs as little as possible further corrections or maintenance (“sustainable design”).

5.3.1. Economic sustainability example - Establishing St. Martin's Centres in Veneto Region, Regional Committee of Veneto, Italy

A good example of ensuring economic and social long-term sustainability is the NPA pilot action St. Martin’s centres from Veneto region, Italy. In this action Regional Committee of Veneto region Pro Loco facilitates the establishment of a permanent network of St. Martin’s centres in the Veneto Region as the main actors of Cultural heritage valorisation in the region with the plan that the network will become autonomous in the future and it will introduce many more activities, which started in the framework of the NPA project. Due to this action not directly cover ICT tool, but indirectly the strong network will for sure assure the sustainability of the ICT tools and adjust its content it is worth to shortly present it in this chapter.

Short presentation of the action titled Establishing St. Martin's Centres in the Veneto Region, organized by the Regional Committee of Veneto, Italy

The main goal of this pilot action prepared by UNPLI Veneto was to structure a coherent organization that will be a stable “reference point” of the St. Martin’s Heritage in the Veneto Region. The purpose of this organization will be providing information to pilgrims, tourists and citizens as well as to manage the great amount of tangible and intangible heritage of St. Martin existing in the region, also after the completion of the NPA project. A very important aspect

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of the pilot action was the definition of a “Code of conduct” for the St. Martin’s Centres identified.

During the action, the UNPLI Veneto tried to empower all actors in the valorisation of St. Martin tangible and intangible heritage in region with the aim to develop cultural road Via Sancti Martini and to construct a permanent network in the territory of Veneto Region called “Centri di San Martino – St. Martin’s Centres”, situated mainly along the existing Via Sancti Martini. It is expected that the actors will explore new possibilities for harmonized services and products linked to the tangible and intangible heritage of St. Martin for citizens, visitors and pilgrims of all ages.

Until the end of the NPA project two activities have already been agreed among the network – the development of Via Sancti Martini in Veneto Region and in Italy and setting up 9 “St. Martin’s Info Points”, conducted by Pro Loco Associations in Veneto region. UNPLI Veneto will coordinate these entities and will prepare a sort of “Code of conduct” (containing basic rules and services to be delivered to pilgrims and visitors) to be respected in order to be considered St. Martin’s Info Point.

5.3.2. Environmental sustainability example

A good example of designing the ICT tool with the environmental sustainability in mind (sustainable design) is the NPA pilot action QR code quiz “The Life of St. Martin on Earth”, Municipality of Dugo Selo, Croatia. The sustainable design of this NPA pilot action is seen in the design of the content and in the technical design. The quiz is designed on three levels – for beginners, medium and high-level connoisseurs of St. Martin’s life, which offers a continuous challenge for users ensuring the repeated use of the application.-THIS SENTENCE IS FALSE At the same time the quiz is a part of application “Vision One” where other information and quizzes are also published. By using an already existed platform to create the quiz Muncipality of Dugo Selo, different mistakes that are a part of a development process of a new software and the need for later corrections have been avoided. In this way we also avoided any needed maintenance of the tool as the regular maintenance of the application Vision One is the responsibility of the authors of the Vision One application.

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5.4. Planning of human resources, budget, timing, and targets for the implementation of the ICT tool realistically

During the implementation of NPA pilot action the partners faced themselves with different organisational obstacles. One of them was underestimation of the effort and human resources needed for implementation of the ICT pilot action. Regional Committee of Veneto region for example underestimated the effort needed for the coordination of different stakeholders involved in the implementation of the Network of St. Martin Centres to keep them alive and for their growth.

“Excellent outputs mean excellent high-level service providers with specific competences. For us, dealing with stakeholders has been very challenging and, in some sense, difficult.”

On the other side, Municipality of Maribor underestimated the complexity of the software procurement.

“What seemed like just a pilot app development turned out to be more complex development that required several cross-technology solutions: website, 2 mobile apps and quiz implementation. Several issues needed to be resolved through the development phase. Therefore, such projects should envisage some preliminary training in ICT for the stakeholders. Technology and possible solutions and their future meaning should be clearly presented and explained to the key stakeholders by the developer. When selecting external experts, in addition to their expertise also information about their past performance and collaboration with the clients has to be acquired. Successful implementation of the project requires the good cooperation with external experts. The most important thing is that an external expert respects the interests of the customers and not their own interests.”

When searching for the external expert for ICT development the client must have good knowledge and enough available information about the services needed, otherwise the occurred costs for external expertise and services can easily exceed the planned amount. As NPA partner from Szombathely reported, when they received the offers from external experts for the development of the ICT tool they were all higher than expected, which resulted in the need to reduce the extent of the testing phase:

“Even the lowest bill was slightly higher than expected. Probably the planned amount was highly underestimated. As the development

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contracts required larger amount than expected, the Municipality decreased the testing tasks and user experience research.”

Another common obstacle was timing of the project activities. For many partners testing and promotion activities were delayed due to the length of procurement procedure or because of the complexity of the ICT tool development. This resulted in inappropriate timing for the involvement of the people in scheduled activities due to the summer holidays.

“Due to somewhat later implementation and the start of school holidays, the planned number of site visits, users and their feedback was somewhat lower than planned. Also, indicator planning was over-ambitious. However, the user satisfaction makes up for this difference.” (Municipality of Dugo Selo)

5.5. The importance of communication and promotional activities

Communication and promotional activities are as important as a good design of the ICT tool, if not even more. Success of the ICT tool and its level of use in the wider target public is almost solely dependent on the communication and promotional activities.

“The applications (results of pilot actions) were very attractive and interesting and educational, but the most important were promotion of it. Without promotion no one would know their existence. We ordered Facebook campaign, we were visited schools to promote the actions, and in the future, we should increase the promotion, do it more intensive (using all available resources and channels),” noted the Municipality of Dugo Selo.

Partners also learned that they would in general need more time than planned for the communication and promotion activities to reach their goals.

“The promotion of our outputs and activities among the citizens have been difficult so far. We are reaching hundreds of people but maybe also this aspect was underestimated during the pilot action projecting phase,” evaluated Regional Committee of Veneto.

In the following table, there is an overview of communication and promotion activities provided by the NPA partners that were used during the implementation and presentation process of the pilot actions:

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PROMOTION MATERIALS Print leaflets or handouts about the project or activitiesPosters informing about the project or activitiesPrint maps and handouts of mapsBrand identity supporting graphics - logotype, icon, etc.

SOCIAL MEDIA Local FB profile about the project and activitiesWeb site about the project and activitiesYouTube promotional video about the project or activitiesBlog about the project or activities

NEWSLETTER E-mail newsletter about activities and the project

PR ACTIVITIES Media reporting - TV show, articles in newspapers, radio Info points presenting the project and its actionsBuilding connections with local stakeholders (meetings, presentations of the project and activities, follow-ups)Networking with other partners in the country and from other countries (meetings, presentations of project and activities, follow-ups)Events - organisation of an event, presentation on an event, promotion on an eventOther (national competition on developing ICT tools)

The most often used communication actions were support of the projects through different PR activities and social media campaign.

5.6. The importance of involvement of local community in the implementation of the pilot action

Involvement of local community in the implementation of the pilot action has direct impact on the adoption of the tool by target groups and general success of the new ICT tool. Therefore, different actions to ensure proactive participation of the local community are of crucial importance when planning

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such actions. “For sure, the most successful element that allowed us to develop relevant Pilots was the proactive participation of the local community” noted Municipality of Albenga. Its actions Treasure hunt. A look Toward the Other: The Mantle of St. Martin and ICT-based personalized visits of a City are good example of proactive involvement of local community in the action.

5.7. Thinking about copyrights and ownership of the tool in advance

From the very beginning, it is necessary to think about the copyrights and ownership of the ICT tool. In order to ensure open access to the content and application, it is important to have the control over the copyright and ownership issues. We need to think of a way how to protect the ownership rights of the application, the content presented in the application or in the website, and how to protect the tool logo and name. This is especially important if we outsource development of the tool and/or development of the content.

“All of this must be clearly defined in the contract with the outsourcer. It is best to note in the contract that the author of the application retains moral copyright and transfers the material copyright to the contracting authority,” advises Municipality of Maribor.

“Before preparing the application, it would be necessary to do a market research and check which applications already exist in the observed area and what sights they include. The names of the websites and applications that already exist or existed should also be checked. We decided to choose the name MariborTour, which already existed a few years ago (but it is no longer used), and whose references are still available online.” (Municipality of Maribor)

6. References

Brizard, T., Derde, W., Silberman, N., (2007). Basic Guidelines for Cultural Heritage Professionals in the Use of Information Technologies. How can ICT support cultural heritage? The Interactive Institute AB, Gottlieb, H. (ed.), Stockholm, Sweden. Retrieved from

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http://www.enamecenter.org/files/documents/Know-how%20book%20on%20Cultural%20Heritage%20and%20ICT.pdf

Ciancimino, G. (2016). Digital and social ICT in the interpretation of Cultural Heritage: a new paradigm for valorisation? University of Nova Gorica, Graduate School. Retrieved from http://repozitorij.ung.si/IzpisGradiva.php?lang=eng&id=2830

Ippolito, A., Cigola, M. (2016). Handbook of Research on Emerging Technologies for Digital Preservation and Information Modeling. Retrieved from https://re.public.polimi.it/retrieve/handle/11311/995153/141503/Testo%20completo%20Salerno.pdf

MacDonald, L. W. (2006). Digital Heritage: Applying Digital Imaging to Cultural Heritage. Retrieved from https://books.google.si/books?id=l-3r1aBZs6cC&printsec=copyright&hl=sl#v=onepage&q&f=false

Ott, M., & Pozzi, (2010). Towards a new era for Cultural Heritage Education: Discussing the role of ICT. Computers in HumanBehavior . Retrieved from https://www.academia.edu/4583161/Towards_a_new_era_for_Cultural_Heritage_Education_Discussing_the_role_of_ICT

Borowiecki Karol Jan, Neil Forbes, Antonella Fresa (ed.). Cultural Heritage in a Changing World. Springer International Publishing AG Switzerland, 2016. Editors

Documents from NPA partners available in January 2020:SzombathelyPilot action planPilot action evaluation reportPilot action cross-adaptation reportPilot action implementation report

Unpli VenetoPilot action planPilot action evaluation reportPilot action cross-adaptation reportPilot action implementation reportPilot actions testing novel ICT tools supporting integrated promotion of valorization initiatives

Maribor

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https://www.academia.edu/4583161/Towards_a_new_era_for_Cultural_Heritage_Education_Discussing_the_role_of_ICT

https://www.academia.edu/4583161/Towards_a_new_era_for_Cultural_Heritage_Education_Discussing_the_role_of_ICT

https://books.google.si/books?id=l-3r1aBZs6cC&printsec=copyright&hl=sl#v=onepage&q&f=false

https://books.google.si/books?id=l-3r1aBZs6cC&printsec=copyright&hl=sl#v=onepage&q&f=false

https://re.public.polimi.it/retrieve/handle/11311/995153/141503/Testo%20completo%20Salerno.pdf

https://re.public.polimi.it/retrieve/handle/11311/995153/141503/Testo%20completo%20Salerno.pdf

http://repozitorij.ung.si/IzpisGradiva.php?lang=eng&id=2830

http://repozitorij.ung.si/IzpisGradiva.php?lang=eng&id=2830



Pilot action planPilot action evaluation reportPilot action cross-adaptation reportPilot action implementation reportPilot actions testing novel ICT tools supporting integrated promotion of valorization initiatives

Albenga Pilot Action Plan Pilot Action Implementation Report Pilot actions testing novel ICT tools supporting integrated promotion of valorization initiatives

Dugo Selo Pilot action planPilot action evaluation reportPilot action cross-adaptation reportPilot action implementation reportPilot actions testing novel ICT tools supporting integrated promotion of valorization initiatives

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APPENDIX: Classification of the Piloted digital visibility tools

The map of piloted digital visibility tools by category:Pilot action Type of action Technology






Website

Mobile app

Other

1. Saint Martin Kids, Szombathely

Audio guideGeolocation

2. St Martin’s Route, Maribor

GeolocationQR codesAudio guide

3. The St. Martin’s Heritage Web Portal, Veneto

4. Talking Map of Saint Martin, Veneto

MultimediaQR codes

5. St. Martin's Centres, Veneto N/a

6. The XXI Century Pilgrim and the Via Sancti Video calls

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Pilot action Type of action Technology






Website

Mobile app

Other

Martini, Albenga7. Treasure Hunt. A

Look Toward the Other: The Mantle of Saint Martin, Albenga

QR codesMultimedia

8. ICT-based Personalised visits of the City, Albenga

QR codes

9. Saint Martin and the Gallinaria Island, Albenga

Multimedia presentation

10. Virtual exhibition and tour around St. Martin’s church on the Martin Hill, Dugo Selo

3d visualisation

11. QR code quiz QR codes,

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Pilot action Type of action Technology






Website

Mobile app

Other

“The Life of St. Martin on Earth”, Dugo Selo

Geolocation

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The map of piloted digital visibility tools by target groups:Pilot action Key words Target groups


1. Saint Martin Kids, Szombathely

Gamification, education Families

2. St Martin’s Route, Maribor

Interactive map, tour guide, quiz

Pilgrims, Hikers

3. The St. Martin’s Heritage Web Portal, Veneto

Information portal

4. Talking Map of Saint Martin, Veneto

Audio & video storytelling, co-created content, interactive map

People with disabilities

5. St. Martin's Centres, Veneto

Network of information points/centres

6. The XXI Century Pilgrim and the Via Sancti Martini, Albenga

Pilgrim journey, awareness raising,connecting cities & schools

Schools, Local Communities

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Pilot action Key words Target groups


7. Treasure Hunt. A Look Toward the Other: The Mantle of Saint Martin, Albenga

Gamification, storytelling, treasure hunt, interactive map

School groups

8. ICT-based Personalised visits of the City, Albenga

Interactive map, tours guide, QR codes on CH locations

Tourist operators

9. Saint Martin and the Gallinaria Island, Albenga

Multimedia presentation, interactive map

Tourist operators

10. Virtual exhibition and tour around St. Martin’s church on the Martin Hill, Dugo Selo

Virtual tour/exhibition, 3d visualisation, education

11. QR code quiz “The Life of St. Martin on Earth”, Dugo

Quiz, qr codes on CH locations,Education, gamification

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Pilot action Key words Target groups


Selo

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Implementation manual€¦ · Web viewDigital platform “St Martin’s Route in Maribor”...

Documents

Transcript of Implementation manual€¦ · Web viewDigital platform “St Martin’s Route in Maribor”...