Implementation CultureAASHTO TIG LESSONS LEARNED

Monica Worth, Voice Associates, LLC

Where we were:

TEAMS OF ENGINEERS AND TECHNICAL STAFF WERE CHARGED WITH PROMOTING BOLD NEW IDEAS IN A RISK-AVERSE ENVIRONMENT

Where we are:TEAMS OF INNOVATION AMBASSADORS FOCUS ON IMPLEMENTATION ASSISTANCE TO STRATEGIC PEERS AND STATES

How we got there:

IT’S A LONG STORY.

BUT WE’LL MAKE IT SHORT.

Ten years ago…

Outreach and promotional tools

Conferences and print material

Benefits and challenges

Typical Team Timeline

Year 1 Articulate the case

Submit documentation

Develop brochure, presentation, other aids

Begin outreach

Year 2 (and beyond) Hit stride on outreach

Help peers where requested

Add to resource library

Pass the baton

Challenges

Sales force

Communications SME

Results cycle

Pace of information

Life cycle of assignment/team

Anecdotes

Safe vs. safer

Tri-fold brochures

Information technology

Sole source vendors

Communication by committee

What we learned:

INFORMATION DOESN’T DRIVE IMPLEMENTATION VERY QUICKLY

What we learned:

TECH ASSISTANCE ACCELERATES ADOPTION

What we learned:

INNOVATION IS ADOPTED IN WAVES, DRIVEN BY A RELATIVE HANDFUL OF INDIVIDUALS

What we learned:

INFLUENCERS ARE KNOWN TO INNOVATORS

What we learned:

INNOVATORS EXPECT TO LEARN, NEED TO TEACH

What we learned:

INFORMATION ACCELERATES FINAL WAVES

What we learned:

PROMOTION ISN’T ALWAYS HIGH VISIBILITY

What we learned:

INFORMATION TECHNOLOGY DRIVES PACE OF ADOPTION

What we learned:

LEVERAGE BRAND. TEMPLATIZE RESOURCES.

Is it working?CURRENT CASES: UPLAN AND EMBEDDED DATA COLLECTORS

Summary:

ACTION SPEAKS LOUDER THAN WORDS:

• Hands-on tech assistance accelerates adoption

CAN YOU HEAR ME NOW?

• Information accelerates later waves of adoption

Summary:

PACE MATTERS

• Investors want to trust you with the future

STRATEGY MATTERS

• Leverage proximity, “from,” brand to accelerate adoption

Thank you.INNOVATION DRIVES THE STORY OF TRANSPORTATION.

Questions?INNOVATION DRIVES THE STORY OF TRANSPORTATION.