Implementation A.B.C.D....Implementation A.B.C.D. Identify who you are and who you are for. Show up...

Implementation A.B.C.D.

Identify who you are and who you are for.

Show up like no one else.

Come bearing gifts, share before you sell.

Become a trusted advisor & add value.

Convert, close, deliver and wow.

Build relationships & ask for Referrals.

Build a system that does this all.

MY CORE BELIEFThere is only

and I’m its implementer.

ANY BUSINESS CAN DO

PIXEL ESTATE – Website(s), Blog, Landing Pages/Funnels, Pillar Pages, Social Media Presence & Online Reputa�on in HubSpot

PAPER ESTATE – Free Reports,Shock & Awe, Case Presenta�on, Chairside Marke�ng, Client Experience WOW Boxes

REFERRAL MARKETING SYSTEM – Gently Solicited Referrals generated by Online & Offline Marke�ng Assets.

POINT OF SALE MARKETING – In-Office Display of Banners, Posters, Infographics & Trade Show or Conference Exhibits

MARKETING & SALES AUTOMATION – Business Kamasutra Campaign & Sales CRM Setup in HubSpot

DIRECT MAIL EXCELLENCE Targeted Mul�-Step Direct Mail, Postcard Marke�ng & Print Newsle�er

ONE MissionONE PlanONE SystemONE ProjectONE TeamRepor�ng to ONE Project Manager

DATA INTELLIGENCE – Database Administra�on, List Segmenta�on, & Data Dashboard

V.I.P. DAY WITH PARTHIV –Vision • Igni�on • Process

On-going Strategic Advisory Services

for the CEO

Ultimate Growth Engine Implementation A.B.C.D.Any Business Can Do

2 www.elaunchers.com/Start Ultimate Growth Engine Implementation A.B.C.D.

Get Started Risk-FREE atelaunchers.com/start

Kind Words From Ryan Deiss“I just want to give a big thanks and shout-out to this guy Parthiv right here. I’ve never really seen someone dive as deep in to both the strategic parts of marketing - which I know lots of people know how to do, lots of people do strategy - and another group of people that really get the technical part and they can do the implementation...

It’s RARE to find someone who really gets BOTH. Someone who has invested that much where they can do both. The understand the strategy, they can put the pieces together, but then they can actually DO the implementation.

HE CAN. The TOTAL PACKAGE right here.”

TWO FREE STRATEGY SESSIONS

GROWTH SWIPE FILES ONE BIG GROWTH IDEA

GET GROWTH KIT


3Ultimate Growth Engine Implementation A.B.C.D. www.elaunchers.com/Start

Growth Kit

Putting together your Shock & Awe Package and your WOW Boxes.



Hour 1 Strategic Thinking• Your Business Economics

• Value proposition

• Current state & Goal state

• Growth plan = Current state > Goal state



Hour 2 Planning• Deciding what to do

• Review Growth Grader Spreadsheet

• Review Q.T.O.P. spreadsheet

• Review project planning tools

• Review samples and swipe files

• Next steps: Implementation Plan



The BIG Shift of Q2 - 2020…



Key Page Flow



Growth Leavers



1. Awareness

2. Acquisition

3. Activate Sales

4. Revenue

5. Retention

6. Referral



Customer Canvas



12 3

4 5 6

7

8910



The Everest Diagram1. Purpose

2. Current Mission

3. Core Values

4. Target Market

5. Brand Position

6. Brand Promise

7. Strengths to Leverage

8. Strengths to Develop

9. Sales & Marketing Economics

10. From Base Camp to Summit: The Everest Journey



Two BooksWebsite

Live Event

Home Page

Home Squeeze(Squeeze 1)

Request information(Contact Us Page)

Capture LeadDeliver Free ReportAdd to New Lead

Sequence

Request a meeting(2nd Squeeze orRequest Consult

Page)

Contact Us SequenceNotify Staff to call them

Send email to themthat 'we will call you'

Ship Shock and AweNotify staff to call prospect

Notify prospect that'it's on the way'

Access to Membership SiteAccess to

PRINT-LTN

IMM New LeadSequence

START - LONG TERMNURTURE

E-LTN

Book

Audio CD

Video DVD

Send Book

Call to verifyaddress and

scheduleinitial consultation

(Kamasutra Benchmark)

Send Audio CD

Send DVD

Send Shock & Awe

Digital Shock & Awe

Pitchbook/Service Catalog

p

Send Shock & Awe

Send Digital Shock & Awe

Send Pitchbook

Membership Site

Start NPS Ask for NPS

Loop for NPS every 6 months

Business Kamasutra In

AppointmentConfirmation

Sequence(Elaunchers Squeeze)

Connected No AppointmentFollow Up

(Elaunchers Squeeze)

Connected No AppointmentDO NOT Follow UpDisqualified Lead


Left Voice mailFollow up


No Answer, No Voicemail(Elaunchers Squeeze)

)

Missed 1st Appt SequenceFrom IMM

Appointment No SaleIMM Reactivation Campaign

New Client Welcome From IMMInitial consultationOutcome (Kamasutra Benchmark)

Scheduled Appointment

Other Tell a friend Friend: Welcome

Client: Thank-You

Promoter

Neutral

Detractor

nfusionsoft Campaign

Pixel Estate

Growth Planning Sessions

Get Growth Kit

Paper Estate

Lead Generation & Data Capture

Lead Nurture & Fail Safe Follow-up

Web Site(s), e-commerce, Blog, Landing pages/Funnels, Books & e-Publications,Membership Site, Social Media & PR

Shock & Awe package, Chair Side Marketing, Case Presentation Packet, Customer Experience Wow Boxes, Referral Marketing System

Ultimate Growth Engine

01 Tra�c 02 Conversion03 Measure & Grow

Are You Tired Of Spending Money On Marketing And Not Getting The Results You Want?

Imagine What It Would Be Like To Know Exactly what is working and what is not working in marketing, So You Can Get

The Greatest Return And Stop Throwing Money Away…

Let Me Show You How!

Let’s Meet Online

elaunchers.com/client

[email protected]: 301.873.5791Office: 301.760.3953Fax: 301.760.4941

Parthiv ShahPresident eLaunchers.com

Days 0 - 12 Growth Plan

Days 12 - 100 Growth Engine

Days 100 - 1000 Get Growth



Two BooksWebsite

Live Event

Home Page

Home Squeeze(Squeeze 1)

Request information(Contact Us Page)

Capture LeadDeliver Free ReportAdd to New Lead

Sequence

Request a meeting(2nd Squeeze orRequest Consult

Page)

Contact Us SequenceNotify Staff to call them

Send email to themthat 'we will call you'

Ship Shock and AweNotify staff to call prospect

Notify prospect that'it's on the way'

Access to Membership SiteAccess to

PRINT-LTN

IMM New LeadSequence

START - LONG TERMNURTURE

E-LTN

Book

Audio CD

Video DVD

Send Book

Call to verifyaddress and

scheduleinitial consultation

(Kamasutra Benchmark)

Send Audio CD

Send DVD

Send Shock & Awe

Digital Shock & Awe

Pitchbook/Service Catalog

p

Send Shock & Awe

Send Digital Shock & Awe

Send Pitchbook

Membership Site

Start NPS Ask for NPS

Loop for NPS every 6 months

Business Kamasutra In

AppointmentConfirmation

Sequence(Elaunchers Squeeze)

Connected No AppointmentFollow Up


Connected No AppointmentDO NOT Follow UpDisqualified Lead


Left Voice mailFollow up


No Answer, No Voicemail(Elaunchers Squeeze)

)

Missed 1st Appt SequenceFrom IMM

Appointment No SaleIMM Reactivation Campaign

New Client Welcome From IMMInitial consultationOutcome (Kamasutra Benchmark)

Scheduled Appointment

Other Tell a friend Friend: Welcome

Client: Thank-You

Promoter

Neutral

Detractor

nfusionsoft Campaign

Get Growth Kit Everest Diagram

Paper Estate

Sales Process Automation

Lead Nurture & Fail Safe Follow-up Training & Documentation

People Estate Place Estate

1000 Day Growth Plan

Shock & Awe package, Chair Side Marketing, Case Presentation Packet, Customer Experience Wow Boxes, Referral Marketing System

Web Team, Graphics Team, Data Team, System Engineering Team, Telephone Marketing Team, Marketing Technology Management Team, Copy Team, Content Team, QA & Proof Team, Trafficand Production Team.

City/Community Place Brand. Place of Business Address and Location. Place of Reception. Places of Meeting. Places of WayfindingandHallways.Placeof Operations. Place of Storage and Inventory. Place of Files

and Records. Personal Places of Work. Places

of Break and Recreation at

Work. Ambiance of Business Place.

12 3

4 5 6

7

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Sales Funnel Wire Frame



Long TermNurture

Ratings &Reviews

Refer aFriendReferral

ApptNo Show

New LeadFree Report/Helpful Info

New ClientWelcome

ApptNo Sale



INTERNALMARKETING

MACHINE



Marketing Staff Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Sub TotalsSalariesBenefitsPayroll TaxesBonusExpensesOther

Sub TotalMarket Research Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Sub TotalsSurveys & ResearchDemographics & List RentalOther

Sub TotalExternal Marketing Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Sub TotalsDirect mailWebsite (SEM, PPC, Maintenance, Optimization)Email marketingPrint Advertising (Newspaper, Magazine, etc.)Online Advertising (Banner Ads, Mommy Blogs, etc)Radio AdvertisingTelevision AdvertisingPublic Relations (PR)EventsReferring Partner Gifts & FlowersOther

Sub TotalInternal Marketing Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Sub TotalsContest and promotionsVIP ProgramOther

Sub TotalMarketing Agency Fees Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Sub TotalsAgency 1Agency 2Agency 3

Sub TotalGrand Total Spend

[email protected]: 301.873.5791Direct: 301.760.3953Office: 301.760.4940 Ext. 801Fax: 301.760.4941

13236 Executive Park TerraceGermantown, MD 20874www.elaunchers.com

Parthiv Shah President, eLaunchers.com

Putting together your Shock Awe Package and your WOW Boxes 1: Putting together your Shock Awe Package and your WOW Boxes 2: Putting together your Shock Awe Package and your WOW Boxes 3: Putting together your Shock Awe Package and your WOW Boxes 4: Putting together your Shock Awe Package and your WOW Boxes 5: Putting together your Shock Awe Package and your WOW Boxes 6: Putting together your Shock Awe Package and your WOW Boxes 7: Putting together your Shock Awe Package and your WOW Boxes 8: Putting together your Shock Awe Package and your WOW Boxes 9: Putting together your Shock Awe Package and your WOW Boxes 10: Putting together your Shock Awe Package and your WOW Boxes 11: Putting together your Shock Awe Package and your WOW Boxes 12: Putting together your Shock Awe Package and your WOW Boxes 13: Putting together your Shock Awe Package and your WOW Boxes 14: Growth plan Current state Goal state 1: Growth plan Current state Goal state 2: Growth plan Current state Goal state 3: Growth plan Current state Goal state 4: Growth plan Current state Goal state 5: Growth plan Current state Goal state 6: Growth plan Current state Goal state 7: Growth plan Current state Goal state 8: Growth plan Current state Goal state 9: Growth plan Current state Goal state 10: Growth plan Current state Goal state 11: Growth plan Current state Goal state 12: Growth plan Current state Goal state 13: Growth plan Current state Goal state 14: Growth plan Current state Goal state 15: Growth plan Current state Goal state 16: Growth plan Current state Goal state 17: Growth plan Current state Goal state 18: Growth plan Current state Goal state 19: Growth plan Current state Goal state 20: Growth plan Current state Goal state 21: Growth plan Current state Goal state 22: Growth plan Current state Goal state 23: Next steps Implementation Plan 1: Next steps Implementation Plan 2: Next steps Implementation Plan 3: Next steps Implementation Plan 4: Next steps Implementation Plan 5: Next steps Implementation Plan 6: Next steps Implementation Plan 7: Next steps Implementation Plan 8: Next steps Implementation Plan 9: Next steps Implementation Plan 10: Next steps Implementation Plan 11: Next steps Implementation Plan 12: Next steps Implementation Plan 13: Next steps Implementation Plan 14: Next steps Implementation Plan 15: Next steps Implementation Plan 16: Next steps Implementation Plan 17: Next steps Implementation Plan 18: Next steps Implementation Plan 19: Next steps Implementation Plan 20: The BIG Shift of Q2 2020: 1: 2: 3: 4: 5: 6: 7: 8: 9: 10: 11: 12: 13: 14: 15: 16: 17: 1_2: 2_2: 3_2: 4_2: 5_2: 6_2: 7_2: 1_3: 2_3: 3_3: 4_3: 5_3: 6_3: 7_3: 1_4: 2_4: 3_4: 4_4: 5_4: 6_4: 7_4: 1_5: 2_5: 3_5: 4_5: 5_5: 6_5: 7_5: 1_6: 2_6: 3_6: 4_6: 5_6: 6_6: 7_6: 1_7: 2_7: 3_7: 4_7: 5_7: 6_7: 7_7: Brand Awaroolss Visns Views Awa reness: 1 Awareness 1: 1 Awareness 2: 1 Awareness 3: 2 Acquisition 1: 2 Acquisition 2: 2 Acquisition 3: 3 Activate Sales 1: 3 Activate Sales 2: 3 Activate Sales 3: 4 Revenue 1: 4 Revenue 2: 4 Revenue 3: 5 Retention 1: 5 Retention 2: 5 Retention 3: 6 Referral 1: 6 Referral 2: 6 Referral 3: 6 Referral 4: 6 Referral 5: 1_8: 2_8: 3_8: 4_8: 1_9: 2_9: 3_9: 4_9: 1 Purpose: 2 Current Mission: 3 Core Values: 4 Target Market: 5 Brand Position: 6 Brand Promise: 7 Strengths to Leverage: 8 Strengths to Develop: 9 Sales Marketing Economics: 10 From Base Camp to Summit The Everest Journey 1: 10 From Base Camp to Summit The Everest Journey 2: 10 From Base Camp to Summit The Everest Journey 3: 10 From Base Camp to Summit The Everest Journey 4: 10 From Base Camp to Summit The Everest Journey 5: 10 From Base Camp to Summit The Everest Journey 6: undefined_10: Ultimate Growth Engine Implementation ABCD: Any Business Can Do_3: JanSalaries: FebSalaries: MarSalaries: AprSalaries: MaySalaries: JanBenefits: FebBenefits: MarBenefits: AprBenefits: MayBenefits: JanPayroll Taxes: FebPayroll Taxes: MarPayroll Taxes: AprPayroll Taxes: MayPayroll Taxes: JanBonus: FebBonus: MarBonus: AprBonus: MayBonus: JanExpenses: FebExpenses: MarExpenses: AprExpenses: MayExpenses: JanOther: FebOther: MarOther: AprOther: MayOther: JanSub Total: FebSub Total: MarSub Total: AprSub Total: MaySub Total: JanSurveys Research: FebSurveys Research: MarSurveys Research: AprSurveys Research: MaySurveys Research: JanDemographics List Rental: FebDemographics List Rental: MarDemographics List Rental: AprDemographics List Rental: MayDemographics List Rental: JanOther_2: FebOther_2: MarOther_2: AprOther_2: MayOther_2: JanSub Total_2: FebSub Total_2: MarSub Total_2: AprSub Total_2: MaySub Total_2: JanDirect mail: FebDirect mail: MarDirect mail: AprDirect mail: MayDirect mail: JanWebsite SEM PPC Maintenance Optimization: FebWebsite SEM PPC Maintenance Optimization: MarWebsite SEM PPC Maintenance Optimization: AprWebsite SEM PPC Maintenance Optimization: MayWebsite SEM PPC Maintenance Optimization: JanEmail marketing: FebEmail marketing: MarEmail marketing: AprEmail marketing: MayEmail marketing: JanPrint Advertising Newspaper Magazine etc: FebPrint Advertising Newspaper Magazine etc: MarPrint Advertising Newspaper Magazine etc: AprPrint Advertising Newspaper Magazine etc: MayPrint Advertising Newspaper Magazine etc: JanOnline Advertising Banner Ads Mommy Blogs etc: FebOnline Advertising Banner Ads Mommy Blogs etc: MarOnline Advertising Banner Ads Mommy Blogs etc: AprOnline Advertising Banner Ads Mommy Blogs etc: MayOnline Advertising Banner Ads Mommy Blogs etc: JanRadio Advertising: FebRadio Advertising: MarRadio Advertising: AprRadio Advertising: MayRadio Advertising: JanTelevision Advertising: FebTelevision Advertising: MarTelevision Advertising: AprTelevision Advertising: MayTelevision Advertising: JanPublic Relations PR: FebPublic Relations PR: MarPublic Relations PR: AprPublic Relations PR: MayPublic Relations PR: JanEvents: FebEvents: MarEvents: AprEvents: MayEvents: JanReferring Partner Gifts Flowers: FebReferring Partner Gifts Flowers: MarReferring Partner Gifts Flowers: AprReferring Partner Gifts Flowers: MayReferring Partner Gifts Flowers: JanOther_3: FebOther_3: MarOther_3: AprOther_3: MayOther_3: JanSub Total_3: FebSub Total_3: MarSub Total_3: AprSub Total_3: MaySub Total_3: JanContest and promotions: FebContest and promotions: MarContest and promotions: AprContest and promotions: MayContest and promotions: JanVIP Program: FebVIP Program: MarVIP Program: AprVIP Program: MayVIP Program: JanOther_4: FebOther_4: MarOther_4: AprOther_4: MayOther_4: JanSub Total_4: FebSub Total_4: MarSub Total_4: AprSub Total_4: MaySub Total_4: JanAgency 1: FebAgency 1: MarAgency 1: AprAgency 1: MayAgency 1: JanAgency 2: FebAgency 2: MarAgency 2: AprAgency 2: MayAgency 2: JanAgency 3: FebAgency 3: MarAgency 3: AprAgency 3: MayAgency 3: JanSub Total_5: FebSub Total_5: MarSub Total_5: AprSub Total_5: MaySub Total_5: JanGrand Total Spend: FebGrand Total Spend: MarGrand Total Spend: AprGrand Total Spend: MayGrand Total Spend: JunRow1: JulRow1: AugRow1: NovRow1: DecRow1: Sub TotalsRow1: JunRow2: JulRow2: AugRow2: NovRow2: DecRow2: Sub TotalsRow2: JunRow3: JulRow3: AugRow3: NovRow3: DecRow3: Sub TotalsRow3: JunRow4: JulRow4: AugRow4: NovRow4: DecRow4: Sub TotalsRow4: JunRow5: JulRow5: AugRow5: NovRow5: DecRow5: Sub TotalsRow5: JunRow6: JulRow6: AugRow6: NovRow6: DecRow6: Sub TotalsRow6: JunRow7: JulRow7: AugRow7: NovRow7: DecRow7: Sub TotalsRow7: JunRow1_2: JulRow1_2: AugRow1_2: SepRow1_2: OctRow1: NovRow1_2: DecRow1_2: Sub TotalsRow1_2: JunRow2_2: JulRow2_2: AugRow2_2: SepRow2_2: OctRow2: NovRow2_2: DecRow2_2: Sub TotalsRow2_2: JunRow3_2: JulRow3_2: AugRow3_2: SepRow3_2: OctRow3: NovRow3_2: DecRow3_2: Sub TotalsRow3_2: JunRow4_2: JulRow4_2: AugRow4_2: SepRow4_2: OctRow4: NovRow4_2: DecRow4_2: Sub TotalsRow4_2: JunRow1_3: JulRow1_3: AugRow1_3: SepRow1_3: OctRow1_2: NovRow1_3: DecRow1_3: Sub TotalsRow1_3: JunRow2_3: JulRow2_3: AugRow2_3: SepRow2_3: OctRow2_2: NovRow2_3: DecRow2_3: Sub TotalsRow2_3: JunRow3_3: JulRow3_3: AugRow3_3: SepRow3_3: OctRow3_2: NovRow3_3: DecRow3_3: Sub TotalsRow3_3: JunRow4_3: JulRow4_3: AugRow4_3: SepRow4_3: OctRow4_2: NovRow4_3: DecRow4_3: Sub TotalsRow4_3: JunRow5_2: JulRow5_2: AugRow5_2: SepRow5_2: OctRow5: NovRow5_2: DecRow5_2: Sub TotalsRow5_2: JunRow6_2: JulRow6_2: AugRow6_2: SepRow6_2: OctRow6: NovRow6_2: DecRow6_2: Sub TotalsRow6_2: JunRow7_2: JulRow7_2: AugRow7_2: SepRow7_2: OctRow7: NovRow7_2: DecRow7_2: Sub TotalsRow7_2: JunRow8: JulRow8: AugRow8: SepRow8: OctRow8: NovRow8: DecRow8: Sub TotalsRow8: JunRow9: JulRow9: AugRow9: SepRow9: OctRow9: NovRow9: DecRow9: Sub TotalsRow9: JunRow10: JulRow10: AugRow10: SepRow10: OctRow10: NovRow10: DecRow10: Sub TotalsRow10: JunRow11: JulRow11: AugRow11: SepRow11: OctRow11: NovRow11: DecRow11: Sub TotalsRow11: JunRow12: JulRow12: AugRow12: SepRow12: OctRow12: NovRow12: DecRow12: Sub TotalsRow12: JunRow1_4: JulRow1_4: AugRow1_4: SepRow1_4: OctRow1_3: NovRow1_4: DecRow1_4: Sub TotalsRow1_4: JunRow2_4: JulRow2_4: AugRow2_4: SepRow2_4: OctRow2_3: NovRow2_4: DecRow2_4: Sub TotalsRow2_4: JunRow3_4: JulRow3_4: AugRow3_4: SepRow3_4: OctRow3_3: NovRow3_4: DecRow3_4: Sub TotalsRow3_4: JunRow4_4: JulRow4_4: AugRow4_4: SepRow4_4: OctRow4_3: NovRow4_4: DecRow4_4: Sub TotalsRow4_4: JunRow1_5: JulRow1_5: AugRow1_5: SepRow1_5: OctRow1_4: NovRow1_5: DecRow1_5: Sub TotalsRow1_5: JunRow2_5: JulRow2_5: AugRow2_5: SepRow2_5: OctRow2_4: NovRow2_5: DecRow2_5: Sub TotalsRow2_5: JunRow3_5: JulRow3_5: AugRow3_5: SepRow3_5: OctRow3_4: NovRow3_5: DecRow3_5: Sub TotalsRow3_5: JunRow4_5: JulRow4_5: AugRow4_5: SepRow4_5: OctRow4_4: NovRow4_5: DecRow4_5: Sub TotalsRow4_5: JunRow5_3: JulRow5_3: AugRow5_3: SepRow5_3: OctRow5_2: NovRow5_3: DecRow5_3: Sub TotalsRow5_3: SepRow1: SepRow2: SepRow3: SepRow4: SepRow5: SepRow6: SepRow7: OctoberRow1: OctoberRow2: OctoberRow3: OctoberRow4: OctoberRow5: OctoberRow6: OctoberRow7:

Implementation A.B.C.D....Implementation A.B.C.D. Identify who you are and who you are for. Show up...

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