Imperfect Competition (BE)

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    M. Jamshed Khan, Dept. of Economics, Edwardes College PeshawarM. Jamshed Khan, Dept. of Economics, Edwardes College Peshawar 11

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    M. Jamshed Khan, Dept. of Economics, Edwardes College PeshawarM. Jamshed Khan, Dept. of Economics, Edwardes College Peshawar 22

    MONOPOLYMONOPOLY

    CHARACTERISTICSCHARACTERISTICS

    (1)(1) Single SellerSingle Seller

    It is a one firm industry. A single seller controlsIt is a one firm industry. A single seller controls

    the whole of the supply of a product.the whole of the supply of a product.

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    M. Jamshed Khan, Dept. of Economics, Edwardes College PeshawarM. Jamshed Khan, Dept. of Economics, Edwardes College Peshawar 33

    MONOPOLYMONOPOLY

    (2) No close substitute(2) No close substitute

    The product of the firm is such that it has noThe product of the firm is such that it has nogood or close substitute in the market. Thegood or close substitute in the market. The

    demand for monopolists product is,demand for monopolists product is,

    therefore, inelastic.therefore, inelastic.

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    M. Jamshed Khan, Dept. of Economics, Edwardes College PeshawarM. Jamshed Khan, Dept. of Economics, Edwardes College Peshawar 44

    MONOPOLYMONOPOLY

    (3) Control over price(3) Control over price

    The monopolist, being the sole producer ofThe monopolist, being the sole producer ofthe product has a considerable control overthe product has a considerable control over

    the price of the commodity.the price of the commodity.

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    M. Jamshed Khan, Dept. of Economics, Edwardes College PeshawarM. Jamshed Khan, Dept. of Economics, Edwardes College Peshawar 55

    MONOPOLYMONOPOLY

    (4) Exclusion of Competitors(4) Exclusion of Competitors

    In monopoly, there is exclusion ofIn monopoly, there is exclusion ofcompetitors which may be due to legalcompetitors which may be due to legal

    restrictions on production or on account ofrestrictions on production or on account of

    economies of scale or technologicaleconomies of scale or technologicaladvancement of the firm.advancement of the firm.

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    M. Jamshed Khan, Dept. of Economics, Edwardes College PeshawarM. Jamshed Khan, Dept. of Economics, Edwardes College Peshawar 66

    MONOPOLYMONOPOLY

    (5) Publicity for sale promotion(5) Publicity for sale promotion

    The monopolist being the sole producer of aThe monopolist being the sole producer of aproduct sparingly advertises for the sale ofproduct sparingly advertises for the sale of

    the products.the products.

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    M. Jamshed Khan, Dept. of Economics, Edwardes College PeshawarM. Jamshed Khan, Dept. of Economics, Edwardes College Peshawar 77

    MONOPOLYMONOPOLY

    BASES OF MONOPOLY POWERBASES OF MONOPOLY POWER

    The main conditions which give rise toThe main conditions which give rise tomonopoly are called collectively, Barriers tomonopoly are called collectively, Barriers to

    Entry. These barriers block the entry ofEntry. These barriers block the entry of

    new firms into industry and thus createnew firms into industry and thus createmonopoly. The main bases of monopoly aremonopoly. The main bases of monopoly are

    given.given.

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    M. Jamshed Khan, Dept. of Economics, Edwardes College PeshawarM. Jamshed Khan, Dept. of Economics, Edwardes College Peshawar 88

    MONOPOLYMONOPOLY

    (1)(1) Ownership of essential raw materialOwnership of essential raw material

    If a firm owns or controls the entire supplyIf a firm owns or controls the entire supplyof an essential raw material used in theof an essential raw material used in theproduction of a commodity, it then createsproduction of a commodity, it then createsa monopoly by keeping away thea monopoly by keeping away thecompetitors out of the industrycompetitors out of the industry

    Example:Example: De Beers Company of SouthDe Beers Company of SouthAfrica has a monopoly over the supply ofAfrica has a monopoly over the supply ofdiamondsdiamonds

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    M. Jamshed Khan, Dept. of Economics, Edwardes College PeshawarM. Jamshed Khan, Dept. of Economics, Edwardes College Peshawar 99

    MONOPOLYMONOPOLY

    (2) Patents and research(2) Patents and research

    In order to encourage research for theIn order to encourage research for thecreation of a new product, the governmentcreation of a new product, the governmentgives patent and copy rights to thegives patent and copy rights to theinventors. The exclusive rights to aninventors. The exclusive rights to aninventor to produce and control a productinventor to produce and control a product

    blocks the entry of new firms producing theblocks the entry of new firms producing thesame commodity. The inventor thus enjoyssame commodity. The inventor thus enjoysthe monopoly position for the life of thethe monopoly position for the life of thepatentpatent

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    M. Jamshed Khan, Dept. of Economics, Edwardes College PeshawarM. Jamshed Khan, Dept. of Economics, Edwardes College Peshawar 1010

    MONOPOLYMONOPOLY

    (3) State Ownership(3) State Ownership

    If a government owns and operates aIf a government owns and operates a

    business, a monopoly is then established.business, a monopoly is then established.For instance, Railways, Electricity, PostalFor instance, Railways, Electricity, Postal

    service are controlled and operated by theservice are controlled and operated by the

    Government of Pakistan. No potential firm isGovernment of Pakistan. No potential firm is

    allowed entry in the above services. Stateallowed entry in the above services. State

    has thus monopoly in these services.has thus monopoly in these services.

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    M. Jamshed Khan, Dept. of Economics, Edwardes College PeshawarM. Jamshed Khan, Dept. of Economics, Edwardes College Peshawar 1111

    MONOPOLYMONOPOLY

    (4) Economies of scale(4) Economies of scale

    If a firm using modern technology and heavyIf a firm using modern technology and heavyinvestment enjoys the increasing returns toinvestment enjoys the increasing returns toscale, it will produce goods at low unit costs.scale, it will produce goods at low unit costs.The new firms being unable to reap theThe new firms being unable to reap theeconomies enjoyed by the existing firm willeconomies enjoyed by the existing firm will

    not enter the industry. The big firm willnot enter the industry. The big firm willcontinue controlling the entire supply of acontinue controlling the entire supply of acommodity in the market.commodity in the market.

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    M. Jamshed Khan, Dept. of Economics, Edwardes College PeshawarM. Jamshed Khan, Dept. of Economics, Edwardes College Peshawar 1212

    MONOPOLYMONOPOLY

    (5) Unfair competition(5) Unfair competition

    If a firm or a few firms form a unifiedIf a firm or a few firms form a unified

    business organization, then they possesbusiness organization, then they possessufficient economic power to eliminate thesufficient economic power to eliminate the

    entry of would be firms in the industry.entry of would be firms in the industry.

    The firm or some firms joining togetherThe firm or some firms joining togetheradopts price cutting tactics, put pressure onadopts price cutting tactics, put pressure on

    resource suppliers, pay higher wages toresource suppliers, pay higher wages to

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    M. Jamshed Khan, Dept. of Economics, Edwardes College PeshawarM. Jamshed Khan, Dept. of Economics, Edwardes College Peshawar 1313

    MONOPOLYMONOPOLY

    skilled workers etc. and thus try to bankruptskilled workers etc. and thus try to bankrupt

    the competitors. If they are successful inthe competitors. If they are successful intheir mission, unfair competition then givetheir mission, unfair competition then give

    rise to monopoly.rise to monopoly.

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    M. Jamshed Khan, Dept. of Economics, Edwardes College PeshawarM. Jamshed Khan, Dept. of Economics, Edwardes College Peshawar 1414

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    M. Jamshed Khan, Dept. of Economics, Edwardes College PeshawarM. Jamshed Khan, Dept. of Economics, Edwardes College Peshawar 1515

    MONOPOLISTIC COMPETITIONMONOPOLISTIC COMPETITION

    In between the two extreme marketIn between the two extreme market

    situations of perfect competition andsituations of perfect competition andmonopoly there is a most common type ofmonopoly there is a most common type of

    market model called monopolisticmarket model called monopolistic

    competition.competition.

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    M. Jamshed Khan, Dept. of Economics, Edwardes College PeshawarM. Jamshed Khan, Dept. of Economics, Edwardes College Peshawar 1616

    MONOPOLISTIC COMPETITIONMONOPOLISTIC COMPETITION

    CHARACTERISTICSCHARACTERISTICS

    (1)(1) Multiplicity of buyers and sellersMultiplicity of buyers and sellersJust like perfect competition there isJust like perfect competition there is

    multiplicity of sellers in a market. The firmmultiplicity of sellers in a market. The firm

    act independently and produce a smallact independently and produce a smallshare of the total output.share of the total output.

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    M. Jamshed Khan, Dept. of Economics, Edwardes College PeshawarM. Jamshed Khan, Dept. of Economics, Edwardes College Peshawar 1717

    MONOPOLISTIC COMPETITIONMONOPOLISTIC COMPETITION

    (2) Product differentiation(2) Product differentiation

    One of the important feature of monopolisticOne of the important feature of monopolisticcompetition is that the firm producecompetition is that the firm producedifferentiated products. The difference in thedifferentiated products. The difference in theproduct is created by physical difference orproduct is created by physical difference orby competitive advertisement or by showby competitive advertisement or by show

    appeal, or by location or package or byappeal, or by location or package or byservice facilities, et. The firm tries to createservice facilities, et. The firm tries to createa small island of monopoly in a sea ofa small island of monopoly in a sea ofcompetitioncompetition

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    M. Jamshed Khan, Dept. of Economics, Edwardes College PeshawarM. Jamshed Khan, Dept. of Economics, Edwardes College Peshawar 1818

    MONOPOLISTIC COMPETITIONMONOPOLISTIC COMPETITION

    (3) Control over price(3) Control over price

    A firm has only a limited control over theA firm has only a limited control over the

    price of its product. If the number of firmsprice of its product. If the number of firmsproducing a similar commodity are many,producing a similar commodity are many,

    the demand for the product of the firm isthe demand for the product of the firm is

    elastic. The firm will not be in a position toelastic. The firm will not be in a position to

    raise the price of the product evenraise the price of the product even

    modestly.modestly.

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    M. Jamshed Khan, Dept. of Economics, Edwardes College PeshawarM. Jamshed Khan, Dept. of Economics, Edwardes College Peshawar 1919

    MONOPOLISTIC COMPETITIONMONOPOLISTIC COMPETITION

    If the degree of product differentiation is inIf the degree of product differentiation is in

    favour of the particular firm, then it canfavour of the particular firm, then it canslightly raise the price and the loyalslightly raise the price and the loyal

    customers will continue purchasing thecustomers will continue purchasing the

    product of the particular firm.product of the particular firm.

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    M. Jamshed Khan, Dept. of Economics, Edwardes College PeshawarM. Jamshed Khan, Dept. of Economics, Edwardes College Peshawar 2020

    MONOPOLISTIC COMPETITIONMONOPOLISTIC COMPETITION

    (4) Entry of new firms(4) Entry of new firms

    The entry of new firms is easy in the market.The entry of new firms is easy in the market.

    The new firm can secure its share in theThe new firm can secure its share in themarket by popularising its product throughmarket by popularising its product through

    radio, television, newspaper etc.. The moreradio, television, newspaper etc.. The more

    the consumers are convinced of thethe consumers are convinced of the

    superiority of the product , the higher will besuperiority of the product , the higher will be

    its outlay.its outlay.

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    M. Jamshed Khan, Dept. of Economics, Edwardes College PeshawarM. Jamshed Khan, Dept. of Economics, Edwardes College Peshawar 2121

    MONOPOLISTIC COMPETITIONMONOPOLISTIC COMPETITION

    (5) Stiff competition(5) Stiff competition

    There is stiff competition among the firms forThere is stiff competition among the firms forthe sale of a particular brand not only inthe sale of a particular brand not only in

    price, but also in the quality of the product.price, but also in the quality of the product.

    The firms lay great emphasis on brandThe firms lay great emphasis on brandnames and trade marks.names and trade marks.

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    M. Jamshed Khan, Dept. of Economics, Edwardes College PeshawarM. Jamshed Khan, Dept. of Economics, Edwardes College Peshawar 2222

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    M. Jamshed Khan, Dept. of Economics, Edwardes College PeshawarM. Jamshed Khan, Dept. of Economics, Edwardes College Peshawar 2323

    OLIGOPOLYOLIGOPOLY

    The fourth market model, oligopoly, is aThe fourth market model, oligopoly, is a

    compromise between monopoly andcompromise between monopoly and

    monopolistic competition. The basicmonopolistic competition. The basic

    characteristics of oligopoly are given...characteristics of oligopoly are given...

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    M. Jamshed Khan, Dept. of Economics, Edwardes College PeshawarM. Jamshed Khan, Dept. of Economics, Edwardes College Peshawar 2424

    OLIGOPOLYOLIGOPOLY

    CHARACTERISTICSCHARACTERISTICS

    (1)(1) A few sellersA few sellers

    One of the important assumptions ofOne of the important assumptions ofoligopoly is the fewness. The firms whicholigopoly is the fewness. The firms which

    control the market are few in number. Ascontrol the market are few in number. As

    each firm produces a large share of theeach firm produces a large share of themarket, it is therefore in a position to affectmarket, it is therefore in a position to affect

    the market price on its ownthe market price on its own

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    M. Jamshed Khan, Dept. of Economics, Edwardes College PeshawarM. Jamshed Khan, Dept. of Economics, Edwardes College Peshawar 2525

    OLIGOPOLYOLIGOPOLY

    (2)Quality of the product(2)Quality of the product

    The oligopolist may be producing identicalThe oligopolist may be producing identical

    products or differentiated product. In caseproducts or differentiated product. In casethe products are close substitute of onethe products are close substitute of oneanother, then the price cut by one firm willanother, then the price cut by one firm willbe followed by the rival firms. The oligopolistbe followed by the rival firms. The oligopolistin order to avoid mutual cut throatin order to avoid mutual cut throatcompetition often decide to divide thecompetition often decide to divide themarket. They increase or decrease themarket. They increase or decrease the

    prices of the product as a groupprices of the product as a group

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    M. Jamshed Khan, Dept. of Economics, Edwardes College PeshawarM. Jamshed Khan, Dept. of Economics, Edwardes College Peshawar 2626

    OLIGOPOLYOLIGOPOLY

    (3) Entry to the market(3) Entry to the market

    Though there are obstacles to the entry ofThough there are obstacles to the entry of

    new firms in the market, yet the entry is notnew firms in the market, yet the entry is notcompletely blocked. If a firm is financiallycompletely blocked. If a firm is financially

    sound and can start production on a largesound and can start production on a large

    scale, the new firm can creep into thescale, the new firm can creep into the

    oligopolistic industry.oligopolistic industry.

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    M. Jamshed Khan, Dept. of Economics, Edwardes College PeshawarM. Jamshed Khan, Dept. of Economics, Edwardes College Peshawar 2727

    OLIGOPOLYOLIGOPOLY

    (4) Expenses of advertisement(4) Expenses of advertisement

    In case, the oligopolist producesIn case, the oligopolist producesdifferentiated product, then heavy amountdifferentiated product, then heavy amount

    has to be channelised into advertising andhas to be channelised into advertising and

    other sale promotion activities.other sale promotion activities.