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Dissertation | Assignment | Essay | Statistical Analysis | Coding & Algorithm | Resit Dissertation | Powerpoint | Poster Copyright © 2019 TutorsIndia. All rights reserved
Research paper
IMPACTS OF ARTIFICIALINTELLIGENCE IN ENHANCING
CUSTOMER ENGAGEMENT How AI can Improve Customer Experience Strategy?
Tags:Tutors India | Retail Marketing | Artificial Intelligence | Consumer Engagement | Customer Support| Customer Satisfaction | Consumer Convenience | AI-Algorithms | Business & Management
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TutorsIndia Lab @ TutorsIndia.Com
Business & Management (B&M) Lab at TutorsIndia isinvolved in exploring novel research areas for thechallenges faced by today’s technology-orientedbusiness or organisation, the market, the economy,finance and sales. The research team explores andidentifies troubling questions that exist in scholarlyliterature, in theory, or in practices that needs deliberateinvestigation.
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Short Notes
The role of artificial intelligencein retail and marketing.
Artificial intelligence acrossall aspects of consumerengagement as of the 21stcentury.
Growth of artificial intelligenceas the new reality in customerengagement.
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You will find the best dissertationresearch areas / topics for futureresearchers enrolled in Business &Management.
In order to identify the futureresearch topics, we have reviewedthe Business & Managementliterature (recent peer-reviewedstudies).
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Artificial Intelligence (AI) In Retail Marketing
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AI can be defined as ahuman-like intelligenceof machines.
This together brings thestudy and design of AI.
There is both a scienceand an intelligencethat goes into themaking of AI machines.
Retailers have carriedout market research forseveral years now suchthat prediction tools inretail and machinelearning.
You will find the best dissertation topic for future researchers enrolled in Business and Management.These topics are researched in-depth at the University of Glasgow, UK, Sun Yatsen University,University of St Andrews and many more.
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Benefits of AI
AI allows upward growth in salesand downward spiralling of costs forcompanies by using algorithms.
All this can be achieved by monitoringthe marketplace demand and supplychain management.
AI reduces recruitment costsallowing more people with relevantskills to be employed reducing theburden of attrition for companies.
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Tools in marketing
AI is an important tool in marketing. Depending onthe search history, customers can relate to the advertising of items while they shop online for gifts. Central to the task of gift shopping are data on
actual gift occasion, sentiment and mood ofshopper, relevant recipient detail and other criteria.
Virtual dressing rooms and 3D models enhanceretail experience reducing guesswork while shoppingfor clothes.
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Tutors India has vast experience in developing Dissertation topics for students pursuing the UK dissertation in Business and Management. Order Now
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AI- algorithm
Implementation of AI across industries helpsthe decision maker to create an algorithmin which a computer based system makescollective decision in purchase without thetacit knowledge of the user. AI algorithm can initiate actions with no final
user input. This is the future of AI inBusiness and Management.
Application of AI has the potential to amplify,manifold, from search engines to speechrecognition, from gaming structures to objectdetection. In the background, AI continues to
monitor customer sentiment on theinternet and social media likeFacebook.
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AI Market
To build strong andlasting relations with thecustomer, brands arenow focusing on artificialintelligence, which helpcompanies visualize advertisements relevantto the target audience.
By upping productivity& reducing costs tocompanies’ betteroutcomes in marketingand customersatisfaction can beobtained with AI.
AI market has beendivided into machinelearning,naturallanguage processing(NLP), contextualawareness & computervision with respect totechnology in billions.
Accurate predictionsand suggestions aremade from a vast datapool.
Customers answer allaccount questions, gettech support, and fillout forms andapplications, which inturn is driving growthfor NLP in the AImarket.
Artificial neuralnetworks capturemultiple levels of datain the form of texts,sounds, and images.
AI market is growingbecause of Big Dataand Algorithms formost applicationsavailable today.
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Artificial intelligence marketsby technology in billions
Download our dissertation related Reference book & papers such as tutorials, proprietarymaterials, research projects and many more @ tutorsindia.com/academy/books
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In order to identify the future dissertation topics, we have reviewed the dissertation(recent peer-reviewed topics) on both engineering and management. Order Now
Future scope of AI
AI will be far more useful if it augments rather than replacemanagers in marketing.
The application of AI in marketing strategies, which include theinfluence to be exerted on marketing business models, salesprocesses, and customer service and customer behaviour.
AI may provide support to customers in engaging conversationsby asking relevant, meaningful questions, social support, and byunderstanding linguistics and syntax.
Popular press may exaggerate the short to medium term impact ofAI, which is limited.
Issues related to data privacy, ethics and certain other biases willbe handled more carefully.
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Summary
Marketing strategies and customer behaviour will changeand this research agenda will further drive and supportresearch in AI.
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