Impact of TATA Nano Launch

8/8/2019 Impact of TATA Nano Launch

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APROJECT REPORT

“A survey to study impact of TATA Nano launch on purchaseIN HUBLI-DHARWAD CITY”

SUBMITED BY UNDER THE GUIDANCEOFSURESH BABU.P Mr. ROHIT C KALASKAR REG.NO.MBA/08/62

HUBLI EDUCATION TRUST’SINSTITUTE OF MANAGEMENT STUDIESRAIKAR PLAZA VIDYA NAGAR HUBLI



TATA NANO CARS

BAJAJ CARS



DECLARATION

I hereby declare that this project that reportentitled “A survey to study impact of TATA NanoLaunch on car purchase in Hubli–Dharwad city”.

The project work has been prepared by meunder the guidance of Mr. Rohit C Kalaskar director.

Place: HubliDate:

(Suresh Babu. P)



CERTIFICATE

This is to certify that Suresh Babu.P student of Master of Business Administration has prepared theThis PROJECT title “A survey to study impact of TATA Nano Launch on car purchase in Hubli-Dharwad City” has been prepared under the supportand guidance of Mr.Rohit kalaskar. This project wasgiven to me by Mr.Rohit kalaskar to make me awareof the steps of how to prepare a summer training

project.



ACKNOWLEDGEMENT

It is my great privilege to express my sincere thanksto Institute of Management Studies Hubli for

providing us with all facilities to do this project.

The same is happening with me when I amdesperately searching for words to thank the almightygod for making me an instrument to write and

prepare this project.

I am thankful to Mr.Rohit C kalaskar for providingme support and encourage making and presenting this

project.

Finally thanks to Mr.Rohit C kalaskar Sir without hismoral support this could not have been a greatsuccess for me.



Abstract

The “A survey to study impact of TATA Nanolaunch on purchase in Hubli – Dharwad city” Is

prepared under the guidelines of Mr.Rohit C kalaskar (Director and Faculty).

This project report provides a gathering of knowledgeabout demand of different car brands in Hubli-Dharwad cities; as well as it also provides a detail

knowledge about the consumer preference towardsdifferent car brands.

There is a sufficient of data analysis and conclusionsare given in the research paper.



On the basis of feedback through questionnaire andobservation method, I find out that the Hubli-Dharwad consumer has changed their strategy

towards the products and starts to purchase them onthe basis of their quality.As the result, there is close competition between thecompanies.The each of them are increasing their products,qualities, and looks and providing better serviceseveryday.

Our analysis is based on sample results. It was adifficult task to gather the information fromrespondents by meeting them personally in order toget questionnaire filled. There was a lot of time

pressure and sometimes unwillingness of respondents

to respond.

Mr.Rohit C kalaskar (DIRECTER)

INDEX



CHAPTER.1• Introduction & Design of the study• Statement of the study• Objectives of the study• Need for the study• Methodology(a) Size of the sample(b) Sampling design

(c) Sample technique• Data collection• Hypothesis (Formula)• Geographical area of study• Data analysis• Limitation

CHAPTER.2• An over view of the studyCHAPTER.3• Opinion of the studyCHAPTER.4• Survey of findings suggestion and conclusion

CHAPTER.1



Introduction

There was a time when the car companies ignores inthe market, they took no any interest to produced or sell products in the market in India. It was the initialstage of car companies in India. As per as the timehad passed, the strategy and marketing style of car companies had been changed.



DESIGN OF THE STUDY

The design of the study determines the steps to befollowed to conduct the study and the importanttopics, which are to be covered in the study.

This research is carried out as per the steps of market research process. To meet the objectives

primary research is undertaken.

A detailed design of the study is considered to benecessary in order to compare the actual theory withthat observed in picture.

The basic study on attempt has been made to

separate the various respondents on basis of their age,income, education, profession and external factors.

Statement of the problem



A study to Study impact of TATA Nano launch on purchase in Hubli-Dharwad City.

It is to know the opinion of the consumer aboutthe Tata Nano car.

Objectives

There are following objectives of the project:-

• To study which brand car is doing well in theHubli – Dharwad market.

• To know the details of the impact of the Nano in

Hubli- Dharwad market• To know the consumer behavior and their

willingness to buy TATA Nana car



Need for the Study

In those days, the car market is the one of the best

opportunity for the A segment car sector in the India.It is wider and less competitive market for the car. Asthe incomeLevel of the consumers increasing, the demand of car is increasing continuously. The various need of thestudy is given as follows:-

To determine the raising demand of Tata Nano carsin Hubli-Dharwad cities.

Know about the different choices of cars consumers.



RESEARCH METHODOLOGY

SAMPLE DESIGN

SAMPLE UNIT: - All working people are included both the genders i.e. males and females irrespectiveof their education level.

SAMPLE SIZE: - 230

SAMPLE REGION: - Hubli-Dharwad

SAMPLING PROCEDURE: - Random Sampling



DATA COLLECTION METHODPRIMARY DATA

Primary data was collected through a self administrated questionnaire. This questionnaire aimsto gather information related to various Branded cars

SECONDARY DATA

Secondary data was collected through magazines,research papers, internet etc.

Data collectionQuestionnaire designAs the questionnaire is self administrated one, thesurvey is kept simple and user friendly. Words used

in questionnaire are readily understandable to allrespondent. Also technical jargons are avoided toensure that there is no confusion for respondents.

Definition of the Problem



I am also a citizen of rural area. I use my experiencesand perceptions as hypothesis towards to made this

project.

Geographical area of study

This geographical area is concerned to the where Iconducted serve to analyze which is the best car

brand in the twin city’s.

I conducted serve in the serve in Hubli–DharwadCity’s areas like Gokul road, CBT, Aruna colony,

Navanagar, Maruti nagger, Sirur park circle, etc. InDharwad geographical areas like NTTF, Vidyagiri,Shivagiri, Vidyaranagar, Anandnagar, N R Stadiumetc.

Limitations



While surveying I encounter with some problems likesome people were not willing to respond and few of

them who responded were in hurry hence the active participation was lacking.

Due to which we faced difficulties in collectinginformation regarding our questionnaire.

Another problem which we face was that people werehesitating to give information about their opinion.Except it, the sample size we have taken for surveywas small and it’s a difficult task to draw accurateconclusion or reach to an exact result on the basis of limited sample size. Moreover, our investment waslimited and time was also less to go in depth.

Threats to us are that- as people were hesitating togive their opinion and details so there is chance of error regarding opinion.

CHAPTER.2

An over view of study



Hubli-Dharwad market is one of the bestopportunities for the car sector. In some sense we can

say that Hubli-Dharwad market is future of cars. Thelifestyle of Hubli-Dharwad consumers is changing.

The Indian market and the marketing strategy have become the latest marketing buzzword for most of the car majors. They added the strategies of differentcar companies for capturing Hubli-Dharwad marketlike Maruti, Hyundai, Mahendra, Honda, Ford, Bajaj,

According to one of the survey, the economic growthin India's agricultural sector in last year was over 7%,compared with 3% in the industrial sector. Thisimplies a huge market potentiality for the marketer to

meet up increasing demand.

Factors such as strong distribution network andmarket awareness are few prerequisites for making animpression in the cars market.



The characteristics of the market in terms of low andspread out population and limited purchasing power

make it a difficult market to capture.

The Bottom of the pyramid marketing strategies andthe 4 A's model of Availability,Affordability, Acceptability and Awareness provideus with a means of developing appropriate strategiesto tackle the market, it is a study of different car companies used by Hubli-Dharwad consumers. It will

provide information about consumer’s preferencestowards a good car company which is too unique anddifferent from those above researches.

CHAPTER.3

Opinion of study

After a good deal of consumer survey and marketingresearch, I have collected a good collection of data.The analyses of those data’s are given as follows:-



In the initial years, the Hubli-Dharwad consumers preferred A’s segment cars etc. but from the last

period of five years, the preference of Hubli-Dharwadconsumers towards cars has been changed.

An extremely large number of cars of differentcompanies are selling in Hubli-Dharwad market. TheHubli-Dharwad consumer’s preference towards thedifferent car brands are given in following:

1) Which is the best car in your view?

tata indica 20%maruti 800 15%santro 10%ford icon 15%scorpio 10%

tata somo 10%qualis 5%other 5%



0%

5%

10%

15%

20%

25%

tataindica

maruti800

santro fordicon

scorpio tatasomo

qualis other

Series1

2) Do you suggest others to buy TATA NANO?Yes No

yes 15%

no 85%



Yes

No

3) Do you know how many car Brands areavailable in Hubli-Dharwad city?

tata indica 20%maruti 800 15%



santro 10%ford icon 15%scorpio 10%tata somo 10%qualis 5%other 5%

0%

5%

10%

15%

20%

25%

tataindica

maruti80 0

santro fordicon

scorpio tatasomo

qualis other

Series

4) Whether the TATA NANO is usefulTo your business your family both

business 15%family 75%



both 10%

0%

10%

20%

30%

40%

50%

60%

70%

80%

business family both

Series1

5) Which vehicle do you own at present?



two wheeler 56%car 30%others 14%

0 % 1 0 % 2 0 % 3 0 % 4 0 % 5 0 % 6 0 %

t w o w h e e la r

c a r

o th e rs

S e ri e

6) How do you know about the particular brand?By advertisement in TelevisionBy paper advertisementBy your friends advice



0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

advertisement inTelevision

paper advertisement

your f riends advice

Series

7) Do you feel the distribution channel is good inHubli & Dharwad?

Yes No



yes 15%

no 85%

Yes

No

9) Do you feel for the price of TATA NANO car isaffordable?

Yes No



0% 10% 20% 30% 40% 50% 60%

Yes

No

Yes

No

10) Any impact of TATA Nano car launch on purchase



in Hubli – Dharwad city?Yes No

Yes 76% No 24%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Yes No

YesNo

11) This car is suitable for?Middle class Both class



middle cla

both ciass

12) TATA NANO is comfortable for



Size Price Average Allsize 15%

price 64%

average 10%

all 11%

0

10

20

30

40

50

60

70

siz pric avera all

siz

pric

avera

all

13) Is it suitable for long ride?Yes No



yes

no

CHAPTER.4

Benefits of the study

The result which we get after doing the survey anddoing all the data analysis etc. it will considered aseffective Market leader and growth on market and aswell as Competitors and we can measure the peopleconfidence about the TATA group.

Findings

Promotional activities are not carried out



Major customers are professional and middle

class people

There is more scope for TATA Nano car and

about the TATA group

SUGGESTIONS

Employees should be increased in number toconcentrate more attentively towards customer.

Giving good service and quick respond towards thecomplaint is also increasing the sales and usage.

Finally I hope TATA service is very good better thenthe other car companies.

The Hubli-Dharwad market is very large in compareto the market as well as it is more challengingmarket.The consumer wants those products which are long-lasting, good, easy to use and cheaper.

It is necessary for all the car major companies to provide those products, which are easy to availableand affordable to the consumers. It is right that the



profit margin is very low in the Nano products, but atthe same time the market size is much large in theHubli-Dharwad cities, as well as in India the

companies can improve their product by increases thecosts on the advertising because the Hubli-Dharwadconsumers need attractive colors and service.Application of 4A* is also a major task for the major companies in this area.

(*4A= Availability, Affordability, Acceptability,Awareness)

CONCLUSION



There is wide scope for TATA Nano car because nowdays the standard of living style increasing day byday and also the car rate also very less compares to

the other A’s segment cars so people are interested to buy the Nano car. The banks also providing car loansfor middle class people it is also one of the reasonsfor increasing in the sales.

As I has analyzed the various data based onquestionnaire, a fact has came into light that Tata’s

products are the most known and popular Brand incontext of home car products in Hubli-Dharwadmarket followed by Tata indica, Tata somo and Tataindigo, Tata somo victa.

Because of extremely large product line, cheaper cost, brand loyalty, good publicity and advertisement,the Hubli-Dharwad consumers generally prefers the

products of Tata’s in all segments. Except it, people



firstly prefer for good quality and comparatively low prices products.

Appendix

QUESTIONAIRE: -------

HUBLI EDUCATION TRUSTINSTITUTE OF MANAGEMENT STUDIES HUBLI



This survey is a “A survey to study impact of TATA Nano launchon purchase in Hubli – Dharwad city”

to know the common man reaction on the launch of the car. Thissurvey is for academic purpose only and the data collected will bekept confidential.

SECTION 1 Name: ____________________ Date /04/2009

Address: ________________________________ ________________________________ ________________________________

Age:

Gender: Male Female

Education qualification: Under graduation GraduationPost graduation

Profession:

Contact no:

SECTION 2



1) Which is the best car in your view?

_____________________________________

2) Do you suggest others to buy TATA NANO?Yes No

3) Do you know how many car Brands areavailable in Hubli-Dharwad city?

__________________ ___________________

__________________

___________________

4) Whether the TATA NANO is usefulTo your business your family both

5) Which vehicle do you own at present?__________________________

6) How do you know about the particular brand?By advertisement in TelevisionBy paper advertisementBy your friends advice

7) Do you feel the distribution channel is good in Hubli &Dharwad?

Yes No

9) Do you feel for the price of TATA NANO car is affordable?



Yes No

10) Any impact of TATA Nano car launch on purchasein hubli – Dharwad city?

Yes No

11) This car is suitable for?Low class Middle class High class 12) TATA NANO is comfortable for Size Price Average All

13) If you are not interested in Nano car, why?_______________________________

14) Is it suitable for long ride?Yes No

15) Your opinion about TATA NANO________________________________

_______________________________

Impact of TATA Nano Launch

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