Impact of Social Media Recruitment

8/2/2019 Impact of Social Media Recruitment

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Impact Of SocialMedia OnRecruitment

Presented By :Aashish. J.NDeepthi. P.RPooja ShahPooja. M V


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OverviewDefine Social Media

Social Media in Recruitment

Social Media Tools

Recruiting Strategy

Challenges and Roadblocks


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Social media describes a new set of internet tools that enable shared

community experiences, both online and in person.SM is a community of people with common interests who connect with on

another to learn, play, work, organise and socialise. Communities can belarge or small, local or global. They can be public or restricted to

members.


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Social Media by the numbers346,000,000 number of people globally read blogs700,000,000 number of photos added to Facebookmonthly

273.1 minutes on average spent watching online videoeach month

55% Internet users who have uploaded and sharedphotos

57% users who have joined a social network

93% people expect companies to have a social mediapresence


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This is your talent pool.


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How Social Media is used torecruit ?

These are passivecandidates not actively onjob boards

Requires a proactiveapproach to reach them andthe quality content to appealto them

Emphasizes the importanceof your first impression

7


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This is your talentpool using socialmedia for recruiting


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What does this mean to us?

If candidates

are using

Social Media

to find what they

are lookingfor..

You need to get into the mind of

candidates &how they search


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Using social media for employment branding allows

you to meet potential candidates on their territory andengage in richer, more meaningful dialogue withthem and because social media is a conversation,people are a lot more likely to find you.

http://www.brandfortalent.com/blog/

Why? Because theyre actuallylooking for you . They want to talk to you so if you follow the rules ofgood conversation, your labor market will actually seek you out.


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Lets examine Few

Social Media trends


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SocialNetworks

Linked inFacebookTwitterYou Tube

ReferralsEmployee

Referrals

Job Portals

Naukri.comTimesjobs.com

Monster.com

Capital jobs


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Seen by users as a credible extension of their resume and a way to research relevant industry information:

Search employees and target organisations

Join Groups to join in discussions and have access toindustry information

Network with other industry professionalReference check


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Ernst & Young, Deloitte,Hallmark, Apple and the CIA allhave dedicated Facebookrecruitment strategies

Facebook is being used as astrategy to connect with passivecandidates and to build longterm talent pools

Aussie iconic brand Bushellshave successfully created agroup with a following of 8500people who make commentsand share ideas

Facebook is more than social networking, its a force for social action Mark Zuckerberg, founder
http://images.google.com.au/imgres?imgurl=http://www.costpernews.com/wp-content/uploads/2007/06/facebook.jpg&imgrefurl=http://www.costpernews.com/archives/2007/06/&usg=__1zbmXr39AAs4c-Bf0lLV8HzIodk=&h=385&w=1024&sz=25&hl=en&start=3&um=1&tbnid=LTkRB8ED8k4OcM:&tbnh=56&tbnw=150&prev=/images%3Fq%3Dfacebook%26um%3D1%26hl%3Den


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Twitter Advertise job opportunities

Network with industry leaders

Source of candidates

Employer branding tool

Reach a wider and passive audience

Respond to comments, requests, feedback, complaints

in real time

Follow discussion on various recruitment topics

Engage in conversation and headhunt talent


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YouTube is the leader in online video, allowing people toeasily upload and share video clips on www.YouTube.com and across the Internet through websites, mobile devices,blogs, and email.Founded in February 2005

Channels created as a portal forrecruitment videos, resumes .
http://www.youtube.com/http://images.google.com.au/imgres?imgurl=http://api.ning.com/files/Rl274ammd8auTkv77UyJY448xnnMdrAqSAMsjPc4-qlCTy1Ckj*TGQlcsvxo13ZcgjKBBjdMxVhdtk4AySfmks2-3tZ6rbMa/YouTubeLogo.jpg&imgrefurl=http://www.beefjack.com/tag/ps3/&usg=__SME7jlhKLQDo6axNcWpMBYeKVfI=&h=905&w=1280&sz=56&hl=en&start=2&tbnid=JK3T0Bi266AFaM:&tbnh=106&tbnw=150&prev=/images%3Fq%3Dyoutube%2Blogo%26gbv%3D2%26hl%3Denhttp://www.youtube.com/


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2005 Sources of Hire Newspaper Ads 28.7% Employee Referrals 19.7% Agency (Contingent) 10.4% Contract Recruiters 8.7%

Job Fairs 8.3% Other Advertising 5.0% Image Advertising 4.6% Trade Journals 4.2%

College 2.9% Resume Services 2.9% Agency (Retained) 2.1% Internet 2.1%

Radio 1.5%

2011 Sources of Hire

Referrals 28.0% Job Boards 20.1% Career Site 9.8% Recruiter Initiated 9.1%

College 6.6% Rehires 4.3% Social Media 3.5% Walk-Ins 2.5%

3rd Party 2.3% Career Fairs 1.9% Temp-to-Hire 1.6% Other

8.1%

The World Has Changed


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CONCLUSION

It is a pivotal moment to embrace socialmedia.

More interactions happening online,opening up opportunities for finding andsharing ideas and information.

Younger generations realizing the value ofbeing purposeful about whats postedabout them online.


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Cont

Whether you are a student, a counselor orsomeone looking for new talent, you canbenefit from learning about and usingsocial media in a responsible and effectiveway.


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Your Assignment


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Questions?

l


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References

www.socialrecruitment.com Taleo Research Paper

www.dameondigital.com www.brandfortalent.com/blog www.hrb.org
http://www.socialrecruitment.com/http://www.dameondigital.com/http://www.brandfortalent.com/bloghttp://www.hrb.org/http://www.hrb.org/http://www.brandfortalent.com/bloghttp://www.dameondigital.com/http://www.socialrecruitment.com/

Impact of Social Media Recruitment

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