Impact of small car segment on two-wheeler industry
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Transcript of Impact of small car segment on two-wheeler industry
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PREPARED BY: - Hardik Jangid(118200592039)
Utsav Patel(118200592079)
GUIDED BY:- PROF.. Rahul Dwivedi
28 may 2012
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Flow of Presentation
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About the Consumer Durables industry
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PRODUCT PROFILEPRODUCT PROFILE
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Literature reviewLiterature review
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Background of the studyBackground of the study
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Contd…Contd…Warner categorized the members in
a society into six classes as follows:
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OBJECTIVES OF THE OBJECTIVES OF THE STUDYSTUDY
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HypothesisHypothesis
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Contd…Contd…
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Research methodologyResearch methodologyResearch Design Descriptive research
Sources of Data Primary data source: Survey
Secondary data source: research journals and Websites
Data collection method: Personal interview
Population: Ahmedabad, Vadodara, Rajkot, Surat.
Sample size 300
Sampling Method non-probability quota sampling
Target products Television, refrigerator, washing machine, laptop/desktop computer, mobiles
Data collection Instrument close ended questionnaire
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Scope of the studyScope of the study
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BibliographyBibliography
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