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Mario Livio

Space Telescope Science InstituteBaltimore, Maryland

The Impact of the Office of Public Outreach

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A brief assessment of:NewsFormal EducationInformal Education Online OutreachOrigins ForumCrossing the boundary betweenscience and general cultureThe Hubbleachievement

Impact of STScI Outreach on the Public

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PUBLICIZING HUBBLE SCIENCE VIA THE MEDIA

News

• The output of our News group drives much of the product development for the rest of OPO.

• News of Hubble’s discoveries reach large audiences annually via the News Office’s press releases, press conferences, podcasts and vodcasts, twitter, supplementary materials and videos, as well as through online dissemination.

4The Greg Davidson Science News MetricCumulative contributions of the 10 most productive NASA programs

HSTVoyagerVikingChandraGalileoSTSApolloCassiniSSTMGS

5News

SM2SM3a

SM3b

SM4cancellation

News Coverage of Select Missions (1994-2008)Source: Lexis-Nexis

0

500

1000

1500

2000

2500

3000

3500

4000

1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008

Num

ber o

f new

s st

orie

s

Mars Rovers

Cassini

Chandra

Spitzer

Hubble

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http://amazing-space.stsci.edu

Formal Education• Amazing Space is designed

to bring the universe into the K-14 classroom and engage teachers and students in the adventure of scientific discovery.

• Evaluation is used to determine if established program goals and outcomes are being met.

• Online and hard-copy materials are:

Used in all 50 states.Used in 42 of the 100 largest school districts in the country.Reach an estimated 6.3 million students per year.Reach an estimated 506,000 pre- and in-service teachers.

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A national sample of Amazing Space users provides data on selection criteria and use of materials in a variety of settings.

Formal Education

• High speed internet in 2008, 55% compared to 47% in 2007.

• Study included YouTube, blogs, social networking, Second Life, and podcasting.

• Results will be used for future product and program development.

• Colleges and colleges of education using Amazing Space (207)

• School districts using Amazing Space (345)

• K-12 schools using Amazing Space (365)

• Training materials distribution (401)• Informal Science Education venues

(104)

Telescopes from the Ground Up

Study of Technologies as Outreach Tools for 18-24 year olds

8Informal Science EducationThe Informal Education Program has partnered directly with 262

informal education venues in 255 cities in 46 states across the nation.

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ViewSpaceMultimedia Exhibit Program from STScI currently exhibited in 210 museums, science centers, planetariums.

Informal Science Education

• Continually updated content from Hubble, JWST, Spitzer, Chandra, SOHO, Mars Exploration Rovers, New Horizons, Cassini-Huygens, Phoenix Mars Mission, THEMIS, Deep Impact, STEREO, and also in collaboration with SETI Institute, U. of California, U. of Texas.

• New program features, such as “Explore More” visitor follow-up, are informed by NASA Office of Education criteria.

Exhibit at The Walters Art Museum

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ViewSpaceMultimedia Exhibit Program from STScI currently exhibited in 210 museums, science centers, planetariums.

Informal Science Education

• Continually updated content from Hubble, JWST, Spitzer, Chandra, SOHO, Mars Exploration Rovers, New Horizons, Cassini-Huygens, Phoenix Mars Mission, THEMIS, Deep Impact, STEREO, and also in collaboration with SETI Institute, U. of California, U. of Texas.

• New program features, such as “Explore More” visitor follow-up, are informed by NASA Office of Education criteria.

Exhibit at The Walters Art Museum

11Informal Science Education

Visions of the Universe Four Centuries of Discovery

A Traveling Exhibit Celebrating the International Year of Astronomy,

exhibited in 40 libraries.

12Informal Science Education

Snyder, NE

Ontario, CA

Topeka, KS

Visions of the Universe Four Centuries of Discovery

13Online Outreach• On average, the Office of

Public Outreach’s web presence has approximately 2.2 million web sessions, 200 million hits per month.

• The website is a Winner of the 2007 International Academy of Digital Arts and Sciences “Webby” and People’s Voice awards, and 2008 Official Honoree.

14The “You Decide” IYA Activity139,942 voted7,293 K-12 students10,519 college students2,369 K-12 educators2,152 college educators104 K-12 educators signed up for a follow-up educational activity with their classes

15Origins Forum

International Year of Astronomy We are coordinating SMD planning for the International Year of Astronomy in 2009. The effort involves professional development for educators, public observing experiences, and community- based partnerships.

Braillle Books A new book brings Great Observatories images to the fingertips of the blind. "Touch the Invisible Sky" is a 60-page book with color images of nebulae, stars, galaxies and some of the telescopes that captured the original pictures. Braille and large-print descriptions accompany each of the book's 28 photographs, making the book's design accessible to readers of all visual abilities.

16Origins Forum

• Helps Astrophysics mission E/PO programs communicate and collaborate to make the best use of their resources.

• In collaboration with the Smithsonian Astrophysical Observatory, coordinates E/PO activities involving 30 professionals representing 16 institutions and 24 Astrophysics Division missions and research programs.

Educational Posters

Coordination across NASA missions E/PO

17Crossing the Boundary Between Science and General Culture

Einstein was chosen person of the century because his theories crossed the boundaries of science into modern culture.

HST showed us Einstein’s Universe!

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Celestial harmony Celestial harmony

Crossing the Boundary Between Science and General Culture

Teaching Englishin Japan

Teaching Englishin Japan

19As a standard for excellence

20As a standard for excellence

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The Hubble Achievement

Numerous Editorials

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The Hubble Achievement

Numerous Editorials

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Sheer Beauty

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Eagle Nebula M16

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Carina

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HH 901 Carina Nebula

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V838 Mon

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Cat’s Eye Nebula NGC 6543

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Crab Nebula M1

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NGC 1300

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Sombrero Galaxy M104

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Arp 147

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Fountain of Youth Arp 194

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Arp 274

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K 4-55 Final WFPC2

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Students

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Model view 1

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Palazzo

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Astronomers View SL-9 Impact on Jupiter

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Anatomy Lesson, Rembrandt

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STS-125/SM4 Launch

STS-125/SM4 launch, May 11, 2009

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SM4 EVA

John Grunsfeld servicing HST on STS-125/SM4

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HST from Atlantis

Hubble Space Telescope from Space Shuttle Atlantis

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To be continued…