TOPIC:By Shaining Lyngdoh13 MSCOM6522

Table of Contents1. Introduction2. Understanding the concepts

2.1 Media2.2 Education 2.3 Media Education2.4 Formal/ Institutional Education

3. Objective of the Study4. Impact of Media on Education

4.1 Negative impact of Media on Education 4.2 Positive impact of Media on Education

4.2.1 Impact of Print media in Education 4.2.2 Impact of Radio in Education4.2.3 Impact of Television in Education4.2.4 Impact of Internet in Education4.2.5 Impact of Mobile Devices in Education

5. Methodology6. Data Analysis and findings7. ConclusionBibliography

1. IntroductionMarshall McLuhan said, “Anyone who tries to make a distinction between education and entertainment doesn't know the first thing about either”.

Education and Media are integral part of learning. They form a person and transform society.

These are questions that linger in our minds. Why has the world changed drastically? Is Education and Media having positive or negative impact in our society? These are questions that linger in our minds.

2. Understanding the concepts2.1 Media2.2 Education 2.3 Media Education2.4 Formal/ Institutional Education

2.1 Media

Media is a means of mass communication.

The word media comes from the Latin plural of medium.

According to McLuhan “media are extensions of some human faculty-psychic or physical. The wheel is an extension of the foot, the book is an extension of the eye, clothing, an extension of the skin and electric circuitry is an extension of the central nervous system". Marshall McLuhan and Quentin Fiore. (2001). The Medium is The Massage. USA: Gingko Press, Inc., p 26, 31-40.

2.2 Education

M.K Gandhi said, “By education, I mean an all-round drawing out of the best in the Child and man’s body, mind and spirit.”

The word ‘Education’ has its origin from the Latin term ‘Educatum’ , ‘Educare’ and ‘Educere’ which means the act of teaching or training, to bring up or to raise and to lead forth or to come out respectively.

Education is the formation for an individual to understand and perceive things in a deeper way.

2.3 Media Education

Malcolm X, an African-American Muslim minister and a human rights activist said, “The media is the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent, and that's power. Because they control the minds of the masses”.

Media education is the process through which individuals become media literate - able to critically understand the nature, techniques and impacts of media messages and productions.

Media used for education purpose is called educational media or academic communication

2.4 Formal/ Institutional Education

Socrates, a classical Greek philosopher and founder of Western Philosophy said, “Education means the bringing out of the ideas of universal validity which are latent in the mind of every man”.

Formal or Institutional Education is the act or a systematic process to inform and educate a person especially at a school, academy, college, institute or university.

To know and avoid the negative impact of media on education and transform or change them into positive impact so that media can inform, educate, entertain and persuade people in a more responsible manner.

Objectives of the Study

4. Impact of Media on EducationMedia is gift given to humanity

Media has enhanced education and education has improved media.

There are two major approaches to using media and technology in schools. First, students can learn “from” media and technology, and second, they can learn “with” media and technology.

What is the role of Media on education? Why people admire at media while others curse at media?

The positive and Negative impact of Media on Education

Pope Francis said, “The digital world can be an environment rich in humanity; a network not of wires but of people. This is something truly good, a gift from God.”

There is a Facebook page titled “I was born INTELLIGENT but FACEBOOK ruined Me”.

4.1. Negative impact of Media on Education

Purpose: Willie Hugh Nelson, an American country music singer-songwriter said, “Once you replace negative thoughts with positive ones, you'll start having positive results”. I. Media makes student dull and lazy II. No in-depth learning and proper research III. Descartes said, “I think therefore, I am”IV. Teachers/ students have become duplicators of WikipediaV. Media encourages mass learning without quality learning.VI. Students no longer believe in the notion of ‘Guru deva’ or

master-disciple, or teacher-student relationship because media has become their guru, master and teacher.

VII. Media poisons the learners with various unethical or indecent contents in print or video forms.

VIII. There is a connection between excessive Internet use and depression, drug abuse, isolation, and suicide.

4.2. Positive impact of Media on EducationAccording to Manali Oak author of “Positive Effects of the Media”, “the media gives people a way to connect with one another through news updates or even social networking. Many people wakes up in the morning grabs the newspaper, computer, or flips on the television to educate themselves on the worldly happenings of that day”.

Media educates the people on social problems like Aids, dowry, sati, female foeticide, polio and other areas. The positive impact of media on education can be studied according to the types of media like print, radio, television, computers, internet, mobiles and others.

4.2.1 Impact of Print media in EducationFr. Francis Arackal said, “Newspapers are common man’s university”.

It is the oldest media forms that include books, newspapers, magazines, journals, newsletters, and other printed material.

Example could be The Hindu Education Plus, Times School, Deccan Herald Education.

Print Media gives guidance to learners like ‘Don’t be a bookworm!’ (Thiranjala Weerasinghe)

4.2.2. Impact of Radio in EducationRadio is a powerful mass medium used in education for disseminating information, imparting instruction and giving entertainment.

Radio has the power to bring the world to the classroom, and programme could be presented as textbooks on the air.

For example Gyan Vani is an educational FM radio station in several cities of India.

4.2.3 Impact of Television in Education

Television can be a powerful teacher.

Television programme stimulate visits to the zoo, libraries, bookstores, museums and other active recreational settings, and educational videos can certainly serve as powerful teaching devices.

4.2.4 Impact of Internet in Education

The Internet has a significant potential for providing children and youth with access to educational information, and can be compared with a huge home library.

Regardless of gender, race, age, geographic location, language or any disability, internet gives an equal chance to all to progress in the field of education

4.2.5 Impact of Mobile Devices in Education

The advent of mobile devices have changed the learning methods of students. Students store all their notes in mobiles and study from it because it’s easy and convenient.

The Hindu Education Plus writes that students and researches can effectively use mobile services to get accurate data, clarify the data and make thesis more credible.

5. MethodologyThe research methodology that I have adopted for this seminar constitutes the Quantitative and Descriptive research methods. In quantitative method I have given questionnaires to primary, High school, PUC, college and postgraduate students, to teaching staff and to principals. Depending on the data collected, percentage is taken. Through the descriptive method I tried to exhaust my “What” questions by asking to different people about impact of media on education.

6. Data Analysis and findings

70 questionnaires were given out

Primary/High school =13PUC =13College =13PG =13Staff =13Principal =5

Received back from respondents=63(the data is collected only from Bangalore city, so it doesn’t represent all sections of society like rural areas)

0.99

0.01

Do media play an important role in Education?

Yes

No

No Answers

6. Data Analysis and findings

News b

road

casts

Newsp

apers

Magazi

nes

Radio/ M

usic

TV en

tertai

nment

Movies

Internet

Video ga

mes0%5%

10%15%20%25%30%35%40%45%50%

8%12%

4%10%

6% 8%

50%

2%

What form of Media is more useful for you in Education?

25

30

20

20

5

What form of media have greater reach with respect to education

Print RadioTVInternet All the above

Do you think media education requires the use of popular culture materials within the classroom (e.g. recent movies,

magazines, TV shows)?

Primary/High

school

PUC College PG Staff Principal0123456789

10

6 6

8

10

6

3

YesNoNo Answer

YesNo

No Answers

020406080

100

Should media organizations (broadcasters, cable companies, government agencies, and commercial marketers) be involved in supporting media educa-

tion projects?

Do Social Media like Facebook, Twitter, Orkut, LinkedIn, MEETin, WAYN etc. help

in Education?

Primary/High

school

PUC College PG Staff Principal0

1

2

3

4

5

6

7

8

2

6

5

8

5

3YesNoNo Answer

30

50

155

Media in formal Education is mostly used by people between age group ofles

4-14 years15-18 years19-25 years26-45 years46 above years

Rural areasUrban areas

Metropolitan cities All the above

05

1015202530354045

0

35

45

20

Media in Education is mostly used by people in

7. Conclusion

Nelson Mandela said, “Education is the most powerful weapon which you can use to change the world.”

Media has impact on different stages of formal and informal education whether it might be primary school, technical institutions or in research. The choice of media has a significant bearing on quality of education and distance education.

Media is a gift to education which in turn is a blessing to humanity.

BibliographyBooksSyed, M. H. (2006). Mass Media and Journalism. New Delhi: Anmol Publication Pvt. Ltd.Muniruddin. (2005). Impact of Journalism. New Delhi: Anmol Publication Pvt. Ltd. McLuhan, Marshall and Fiore, Quentin. (2001). The Medium is The Massage. USA: Gingko Press, Inc.ArticlesReeves, Thomas C. (1998). The Impact of Media and Technology in Schools. U.S: The University of Georgia. Weerasinghe, Thiranjala. (2009). “Don’t be a bookworm”. Bangalore: Deccan Herald Education. Internethttp://www.goodreads.com/quotes/tag/education (accessed on 20/1/2014).http://www.catholic.org/hf/faith/story.php?id=54009 (accessed on 20/1/2014).http://www.theverge.com/2014/1/23/5337508/pope-francis-says-the-internet-is-a-gift-from-god (accessed on 2/2/2014).http://www.studymode.com/essays/The-Role-Of-Media-In-The-717416.html?topic(accessed on 2/2/2014). http://www.studymode.com/essays/Role-Of-Media-In-School-Children-955317.html?topic (accessed on 2/2/2014).http://www.preservearticles.com/201105056299/meaning-and-definition-and-concept-of-education.html (accessed on 4/2/2014).http://www.aiaer.net/ejournal/vol19107/8.htm (accessed on 4/2/2014).http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2792691/ (accessed on 4/2/2014).http://www.bqwireless.com/impact-of-internet-on-education.html (accessed on 4/2/2014).