Impact of Company’s Business Portfolio – BRITANNIA

8/12/2019 Impact of Companys Business Portfolio BRITANNIA

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IMPACT OF COMPANY

BUSINESS PORTFOLIOBISCUIT INDUSTRY

Group number 4

Anurag Sood (PGP0

Arpita Sharma (PGP0

Abhishiktha Sarella (PGP0

Vaibhav Mahajan (PGP0


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BUSINESS PERFORMANCE

Track strategyexecution &

Implementation

Providefeedback


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WHY MEASURE?

Review, monitor

& control

Analyze success

factors

Identify & drive

improvement

Efficiency &effectiveness

wrt, competitors

Alignment withorganization

goals

Assess & rewardstaff

Redefine goalsReview financial

statements


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BALANCING FACTORS

Profit, growth &

control

Performanceexpectations

of various

constituencies

Motives of

Human

behaviour

Opportunitiesvs attention

Short termresults vs, Long

termcapabilities


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BPM FRAMEWORKS & REFERENCE

MODELS

Frameworks

Balanced Scorecard

Economic Value Added

Activity-based costing

Quality Management

Customer Value Analysis

Action-Profit Linkage Model

Reference Models

Supply chain management

New product development


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Advantages

Regularly assessing leads tolonger-term and strategic

planning Ratio analysis : Assess

companys strengths andweaknesses.

Financial ratios : Identifychance of potential problems& measures to be taken to

avoid them

Disadvantages

Profit and lossstatements donot report intangible and

immeasurable factorslike brand recognitionandcustomer loyalty

Inflow and outflow not show

Financial ratios are based onpast performance; and do nconsider future events.
http://www.qfinance.com/dictionary/profit-and-losshttp://www.qfinance.com/dictionary/brand-recognitionhttp://www.qfinance.com/dictionary/brand-recognitionhttp://www.qfinance.com/dictionary/profit-and-loss


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BUSINESS PORTFOLIO

Method of categorizing a firms product according to their relativecompetitive position and business growth.

It must include :

Mission statements and objectives

Products & Services

List of accomplishment


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BISCUIT INDUSTRY IN INDIA

Worth is 15000 crore

Shift towards premiumisation

Price Rangeabove Rs150 Per Kg

Price Rangeless than Rs100 per Kg

Econmoy Medium

PremiumSuper-

Premium


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Contd..Glucosee

Marie

CreamMilk

Sweet/Salted


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FACTORS FOR PRODUCT PORTFOLIO

RegionalSpecific

Influence ofculture

Governmentpolicy

Economics &other factors

Productspecific

Brands

Country Oforigin

ProductComposition

CompanySpecific

Managementto culture

Local VsGlobal

OrganizationalStructure


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FACTORS TO CHOOSE BUSINESS PORTFOL

1. INDUSTRY GROWTH OUTLOOK 2. GEOGRAPHY SPECIFIC

PERFORMANCE AREASRural-Urban penetratioBiscuit

Urban Market: 75% to

Rural Market: 50% to

Northern Zone - 26% Western Zone - 24%

Southern Zone - 23%

East Zone - 27%

Source: Indian Biscuit Manufacturers Association (IBMA)


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FACTORS TO CHOOSE PRODUCT PORTF

3. CULTURE AND FOOD HABITS

Breakfast: Skipping the breakfast orgrabbing on the go snacks likeBiscuits, cake with milk/juice.

Desserts: Cakes , Pastries overtraditional sweets

4. MAJOR TRENDS IN MAR

India has the largest miconsumers- top qualityvalue-for-money

Consumers are increasihealth conscious

With lifestyles becomingstressful, consumers mafood for comfort and sevariety

Luxury products are be

pronounced as a key trbakery industry


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MAPPING OF BUSINESS PORTFOLIO WITHCOMPULSION SOURCE

PORTFOLIO COMPULSION SO

Nutritious choice Biscuits (eg.Britannia Nutri-choice, Mc.vities Digestive)

Changing Culture and Food Ha

Super- Premium segment Biscuits (eg. ITC

Sunfeast dark fantasy, Cadbury Oreo, Britannia

little hearts )

Demand for Innovation, Increa

consumption of biscuits , Highe

children consumers

Cakes (eg. Britannia veg cakes, Treat Fruit Rollz,Monginis Cakes)

Higher number of children popfor diversified portfolio, changin

annual growth rate

Value-for-money products( Eg. Britannia Tiger,

Parle-G, Snacko)

Growing penetration in rural ma

consumption of lower middle c

groups

BRITANNIA


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BRITANNIA

Brands are core to our business

Coalesce cost, quality and aspiration of all our offerings

We work continuously to make them more relevant anddifferentiated

And make these offerings delightful, affordable and accessibleto Indians of all age, ethnicity and socio-economic strata

Innovate to create new sourcesvalueProduct,Packaging,Technology and Process

BRITANNIA PORTFOLIO


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BRITANNIA PORTFOLIO

Breakfast CerealSector


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STRATEGY OUTLOOK OF BRITANNIA

STRATEGY

HIGH MARGINPRODUCTS

PORTFOLIODIVERSIFICATION

INNOVATION

MAPPING OF PORTFOLIO TO TARGETS


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MAPPING OF PORTFOLIO TO TARGETSPORTFOLIO TARGET/GOALS

Britannia Nutri-choice Cookies Health Conscious Consumers

Super- Premium segment Biscuits - Britannia little

hearts , Jim Jam

Demand for Innovation, Increa

consumption of biscuits , Highe

children consumers

Cakes -Britannia veg cakes, Treat Fruit Rollz, Higher number of children pop

for diversified portfolio, changin

highest annual growth rate

Value-for-money products Britannia Tiger,

Gooday

Growing penetration in rural ma

increasing consumption of lowe

income groups

Dairy Products- Cheese Britannia curd Diversified Portfolio, Niche segm

Higher margins

Breakfast Cereal Diversified portfolio,Innovation


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Impact of Company’s Business Portfolio – BRITANNIA

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