iMobMedia Ltd “Proximity Mobile Advertising” during .
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Transcript of iMobMedia Ltd “Proximity Mobile Advertising” during .
Mobile Media & Permission Marketing
• …are at the heart of O2 Media setup, launch and innovation
• …white label platform provider to O2 Media, best in class operations and innovation leader in location marketing
• …Enterprise Ireland high potential client company
Connect Sponsors to Attendees @ DWS
100m geofence at RDS hall
Dublin Web Summit Use Case
Geofence@ RDS Hall
Potential participating brandsAttendee Receives Brand SMS within Hall
Managed Cloud Service
Define Brand
Campaign Message &
timeslot
Customer engages with brand and redeems offer
iMobMedia platform - Full Advertising Spectrum
Location Based
Marketing(LBM)
Precision Moments™
Direct Marketing (DM)
Retention&
Loyalty
Privacy , Permission, Preferences
Proximity Moments™
User profile & location - User Profile & Location = $$$
Digital Ads – Location Based Marketing
The RIGHT person Age /gender/spend
In the RIGHT place Home Work
With the RIGHT message Device type
At the RIGHT time Location, time of day
We cover the full spectrum of Mobile Advertising
Brands
Agencies
Ad Network
SME Self serve
Media Sales
House UI
Operator Sales
House UI
Ad Operations
UI
Booking Engine
Campaign Mgmt
Inventory Mgmt
AnalyticsEngine
Location Server
AdServer
Proximity Marketing
Media Campaign
Loyalty/Churn
Operator Churn
RetentionCampaign
Operator Loyalty
Campaign
Text
Picture
Banners
Rich Media /Video
SMS
MMS
In App
Missed call SMS
Mobile Web
Video MMS
FeaturePhones
SmartPhones
Tablets
BasicPhones
Push Notification
Opt in Opt out
WebSMS
Permission Operations
Demand Campaign Sales Qubed Qubed Ad Channel Operator Type Operations Services Products Format Supply
Direct MarketingCampaign
Redemption Operations
RetailIT or NFC
SMS &
tinyurlSMS
“Location targeting is the key that we, as advisers on behalf of our clients, are looking
for…”
— Sir Martin Sorrell CEO of WPP