By Imogen and Becki

Mission statement. ‘Our company ‘twist the streets’ strives to

be the best at producing fitness/dance games to try and defeat the subject which is obesity’.

Products We Have Already Produced.

We have produced twist & pulse action adventures before, but now we are producing a new game called ‘Twist the streets’.

We have decided to change the genre of gaming that we are focusing on as we want to focus on a different range of people.

We have decided that instead of just action games we are going to develop our own version of a fitness game, with our influences the game ‘zumba’.

New Product.

A wii/xbox fitness and dance game

This game will consist of routines by professional dancers like Louie Spence and Kimberly wyatt.

The fitness exercises will be carried out by professional fitness instructors.

The audience is pointed for 12 and above

Worldwide game

Industry research

The wii is home video game console released by Nintendo on November 19,2005. Nintendo states that its console targets a broader demographic than that of the two others.

Zumba is a Colombian dance fitness program created by dancer and choreographer albedo “beta” Perez during the 1990s. Zumbas choreography incorporates hip-hop, soca, salsa, merengue, mambo, martial arts, and some Bollywood and belly dance moves.

The first console in the series the PlayStation. Its successor, the PlayStation 2, is the best-selling console to date, sony’s latest console, the playstation3, has sold over 70.2 million consoles worldwide as of September 30, 2012.

The Xbox 360 is the second video game console developed by and produced for Microsoft and the successor to the Xbox. As of September 30, 2012, 70 million Xbox 360 consoles have been soft worldwide.

Industry research. Is there space for our company in the

gaming market at the moment?

There is definitely space for our product in the market at the moment as there is a gap where you can either get a dance fitness game or just a fitness game. We would be making a game that has both side of exercise in.

Our competition

Nintendo XboxThis is the size of our Company at the moment

Nintendo earn 3.1 billionXbox earn

SWOT ANALYSIS

Strengths:• Persuading people to do

excise, defending obesity

• Awareness of weight losing of games

• Worldwide

Weaknesses:• Struggle to sell our

product• Not as big as some

companies in the industry

SWOT ANALYSIS

Threats:

• Competition with other company's i.e. Nintendo

• Parents might not want to buy our product because they don’t want to encourage they children on games but playing outside.

Opportunities:• Getting twist and pulse to

advertise and promote our product

• To be involved in other company's producing more games

Product USPs

Not based for just teenagers, the audience is open to anyone who wants to lose weight.

We are helping defeat obesity as an illness that is being spread throughout worldwide.

Company USPs

Based in the UK, an independent company.

We involve celebrities in our promotion in our games. (which attracts the public into buying it)

Product/company development

1. Why are you seeking financial investment?

Not enough money for the hands free equipment

2. How does your company intend to develop?(New product range/expand into new territories/new technology)

Never produced a game that’s completely hands free

We think that the venture capitalist should invest in our company because we are helping people (worldwide) to defeat their obesity. Our other games that we have produced have been very successful, and we want to improve our fitness game and extend towards bigger options.

A minimum of one million

We will sell £125 for console and £46 for the game

40% of our total profit

Gaining this amount of money would increase the quality of our game, leading to our technology from products.

Financial