Immediate Release

CA27/2015

Dual Joys of Christmas at Ngong Ping 360

The world’s first Ip Man Experience Hall to debut at Ngong Ping 360

on 27 November with an aim to boost visitation

The first local tourist attraction and movie project jointly present the use of AR

technology to allow 3D interactions between actors and guests

Ngong Ping 360 Managing Director Dr Stella Kwan shares the anticipated growth

in number of daily guests during Christmas and

visitation status in the peak travel season in Q4

(Hong Kong, 27 November, 2015) The grand opening of the world's first Ip

Man Experience Hall has taken place on 27 November. The venue is open

to the public from 28 November 2015 to 31 January 2016.

The Ip Man Experience Hall is the key project of the cross-sectoral

collaboration of Ngong Ping 360 x Ip Man 3, which opens up a new tourist

experience, supports local cinema and art, and promotes the Hong Kong

spirit. Despite of displaying the various movie sets, exhibiting the mains

characters’ costumes and showcasing the rare authentic Wing Chun

weapons in the hall, we provide a free Ip Man 3 smartphone app for

guests to download. The app uses augmented reality (AR) technology to

emulate Ip Man’s world on the smartphone screen which allows the

guests to interact with 1:1 life-sized 3D images of the leading characters

and they can also watch a “making of” version of the movie#. Ngong

Ping 360 will donate 10% of proceeds from the designated package sales

related to Ip Man Experience Hall, after deducting operating costs, to The

Boys’ and Girls’ Clubs Association of Hong Kong, on behalf of both Ngong

Ping 360 and Pegasus Motion Pictures Limited. While guests enjoy Ip Man

Experience Hall, they can simultaneously contribute to those

underprivileged strata of the community.

Like other entertainment facilities in Ngong Ping 360, Ip Man Experience

Hall brings an amazing and unforgettable sensory experience to our

guests. Since the announcement of Ip Man Experience Hall on 2 October,

people have been longing to see the grand opening of this experience

hall which is pleasantly designed by Pegasus Motion Pictures Limited. It is

the first ever Hong Kong movie themed exhibition held at Ngong Ping 360.

The three must-see movie sets are the Tin Chi martial arts school, Frank’s

underground boxing hall, and the Pharmacy in the 1940s. The movie props

and weapons are specially shipped from the studio in Shanghai for

exhibition, including the original Wing Chun symbol wooden dummy, the

movie’s authentic weapon rack, “eight choppers” and “six and half point

long pole”. Guests can commemorate the scenes of the movie and

understand Hong Kong kung fu culture and art in the 1940s. Ngong Ping

360 Managing Director Dr Stella Kwan said that, “We look forward to

conducting more cross-sectoral collaborations with various movie

categories in the future so as to enrich the entertainment experience for

our guests and the movie lovers. This winter, surely, it is a “Dual Joys of

Christmas at Ngong Ping 360”. Apart from the Ip Man Experience Hall, a

famous cartoon character will also come to Ngong Ping 360. With the

purchase of a cable car ticket, guests will be able to have a 3D

interaction with the leading characters of the movie and visit Ngong Ping

Village with the cartoon characters. As we enter the peak travel season in

Q4, our daily number of guests in November has been increased by 6% as

compared to the same period last year. With these two thematic events

to be held at Ngong Ping 360, we anticipate a 5% growth in daily number

of guests during this Christmas as compared to the same period last year.”

Chairman of Pegasus Entertainment Holdings Limited and Ip Man 3

Producer Mr Raymond Wong applauded the effectiveness of the

smartphone app’s AR technology in promoting the movie and engaging

the audiences. “By using the smartphone app to scan the designated AR

point at each movie sets in the Ip Man Experience Hall, guests can

interact with life-sized 3D images of the related movie leading characters.

For an instance, at the fight set between Ip Man (Donnie Yen) and Zhang

Tian Chi (Max Zhang), and Frank’s (Mike Tyson) underground boxing hall,

through the AR technology, the 3D images of the leading characters

appear on the guests smartphone screen. Guests can have a kung fu

match against Ip Man and Zhang Tian Chi, or practise with a speedball

alongside with Frank. Needless to say, this interactive way of exhibition

can enhance guests’ engagement as compared to the traditional one. I

have to thank the smartphone app designing team’s hard work and

dedication who have devoted months in designing the app and testing it

repeatedly in order to enrich the content. Ip Man’s fans should never miss

it! I believe the application of innovative and interactive technology in

movie promotions is the upcoming trend in the future,” said Wong.

Besides, guests who use the app to locate the 8 lost wooden dummy

scripts among the 108 scripts at Ngong Ping Village will receive a movie-

themed souvenir. To match with the 1940s background of the movie and

to bring all around experience to our guests, Ngong Ping Garden

Restaurant has rolled out the Ip Man Kung Fu Meal presenting traditional

Cantonese dim sum dishes, namely, the steamed chicken bun, quail egg

shao mai, pork liver shao mai, steamed crystal shrimp dumpling and etc.

— End —

#For more details, please refer to the appendix of Ip Man Experience Hall

Details of the Ip Man Experience Hall:

Exhibition period: Visit method:

28 November 2015 to

31 January 2016

Guests who purchase the designated Pass or any

sort of cable car ticket plus a receipt of a minimum

spend of HKD100 at Ngong Ping Village to get free

admission to the Ip Man Experience Hall. (Please

refer to the company website or the notice at the

Ticketing Office in Tung Chung Terminal for details)

Ngong Ping 360 will donate 10% of proceeds from the designated

package sales related to Ip Man Experience Hall, after deducting

operating costs, to The Boys’ and Girls’ Clubs Association of Hong Kong, on

behalf of both Ngong Ping 360 and Pegasus Motion Pictures Limited.

Exhibition time: 10:00 am to 5:30 pm (Weekdays)

09:00 am to 6:00 pm (Saturdays, Sundays & Public

Holidays)

Special Offer: Guests holding a designated Pass will receive a price

reduction of HK$10 when purchasing an Ip Man 3 movie

ticket at designated theatres. Likewise, with every Ip

Man 3 movie ticket, guests will receive a price reduction

of HK$10 when purchasing a designated Pass. (Please

refer to the Ip Man apps notice for details)

Enquiries: 3666 0606

About Ngong Ping 360

As an important tourist attraction located on Lantau Island in Hong Kong, Ngong Ping

360 offers an exciting opportunity for guests to experience a unique natural and cultural

experience. The Ngong Ping Cable Car stretches 5.7km from Tung Chung to Ngong Ping.

Guests can visit the Chinese architecturally designed Ngong Ping Village, where they

can enjoy a range of dining, shopping and entertainment options and culturally themed

attractions including Stage 360, Motion 360 and Walking with Buddha.

The Ngong Ping Cable Car is a rare example of a bi-cable gondola circulating lift system,

and is also the biggest aerial cable car of its kind in Asia. It offers a visually spectacular

25-minute journey with panoramic views of the flora and fauna of North Lantau Country

Park, Tung Chung Bay and the Hong Kong International Airport.

Ngong Ping 360 received the CILT Award 2013 – Enterprise Award presented by the

Chartered Institute of Logistics and Transport in Hong Kong (CILTHK) in May 2014. It was

also selected as one of the “Cable cars: 10 amazing rides around the world” in June 2014

by The Daily Telegraph UK and named as amongst “10 of the world’s most amazing

cable car experiences” by CNN.com USA in February 2015.

About Pegasus Entertainment Holdings Limited

Pegasus Entertainment Holdings Limited is a company listed on The Stock Exchange of

Hong Kong Limited (HKEX: 1326).

Pegasus is principally engaged in films and television series production, distribution and

licensing of film rights in Hong Kong, the PRC and South East Asia. In recent years, the

Group has diversified its businesses into international film production investment, film

exhibition and post-production to develop a one-stop integrated cultural business.

The principal business activities of our Group comprised production of films; distribution

and licensing of our films to various channels including both local and overseas cinema

circuits, video hosting websites, video-on-demand operators, VCD and DVD distributors,

cable-, satellite-, pay- and free-TV channels, airlines and Internet platforms for various

devices. Our geographical coverage includes Taiwan, Japan, the U.S. and Europe in

addition to our major markets, namely Hong Kong, the PRC and South East Asia; deriving

advertising income by offering product placement and sponsorship opportunities in our

films; and distribution of films and TV series in a film library owned by Mr. Wong Pak Ming.

Media Enquiries

Vicky Lau

Head of Corporate Affairs

Tel: (852) 3666 0610

Email: ca@np360.com.hk

Hilda Ma

Acting Corporate Affairs Manager

Tel: (852) 6388 2360

Email: ca@np360.com.hk

Photos:

1. Ngong Ping 360 Managing Director Dr Stella Kwan (middle), Chairman of

Pegasus Entertainment Holdings Limited and Ip Man 3 Producer Mr Raymond

Wong (second left), the movie’s actors Mr Max Zhang (second right), Ms Karena

Ng (first right) and Mr Danny Chan (first left) kicked off the “Ip Man Experience

Hall” by practicing Wing Chun.

2. Ngong Ping 360 Managing Director Dr Stella Kwan (second left), Chairman of

Pegasus Entertainment Holdings Limited and Ip Man 3 Producer Mr Raymond

Wong (first left), the movie’s actors Mr Max Zhang (second right) and Mr Danny

Chan (first right) enjoyed the cable car ride with a fascinating view of Lantau.

3. The original Wing Chun symbol, “wooden dummy", which was specially

shipped from the studio in Shanghai is displayed in the hall.

4. Guests are able to experience the movie’s sets of Frank’s underground boxing

hall and take photos with the leading characters.

5. The pharmacy’s set in the hall is decorated in accordance with the ones in

Hong Kong in the 1940s.

6. Guests are able to interact with the leading characters as they scan the

augmented reality point via the free Ip Man 3 smartphone app.

7. To enrich the sensory experience of the guests, Ngong Ping Garden Restaurant

will launch Ip Man’s Kung Fu Meal Combo which consists of a variety of

traditional Guangdong dim sum dishes of the 40s.