IMM: Design Basics and Color
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22-Oct-2014 -
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Transcript of IMM: Design Basics and Color
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Design BasicsIntroduction
Color
Type
J187 Class 2
IIMMJ187 Introduction to Interactive Multimedia
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Problem Solving
Visual or Design Element: Anything on the page
as well as the lack of anything (space).
Images, text, lines, shapes, graphics, spacing, etc.
Design is about:
• Communication
• Creating Interest
• Solving Problems
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CRAP Design
C.R.A.P:
• Contrast
• Repetition
• Alignment
• Proximity
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Contrast
Use colors, shapes, sizes, fonts, space and imagery to create contrast in design.
Avoid colors and typefaces that are similar.
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RepetitionRepeat visual elements throughout the designCommunicates consistency and brand
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Alignment
Where’s my boat? Dock 4, Slip 20.
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Proximity
Similar Items Closer, Different farther apart.
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Color
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CMYK or RGB?
CMYK
For Print
Pigment
DO NOT USE IN CLASS!
RGB
For Screens
Light
ALWAYS USE IN CLASS!
WE WILL NEVER USE OR SPEAK OF CMYK IN THIS CLASS AGAIN!
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Color Wheel
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Primary Colors
Wheel is based on the equal spacing of the primary colors Red, Yellow and Blue
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Secondary Colors
Equal combinations of those primary colors
Orange, Green, Violet/Purple
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Tertiary (third) Colors
The next level of equal combinations
The color blue-green for example.
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Color Relationships
• Complementary • Two opposite colors in
wheel
• Triads • Triangle Spacing around wheel
• Analogous • Adjacent Hues
• Monochromatic • Single color, varied intensity
• Compound • Combines colors from various
hues
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Color Relationships
• Complementary • Two opposite colors in wheel
• Triads • Triangle Spacing around
wheel
• Analogous • Adjacent Hues
• Monochromatic • Single color, varied intensity
• Compound • Combines colors from various
hues
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Color Relationships
• Complementary • Two opposite colors in wheel
• Triads • Triangle Spacing around wheel
• Analogous • Adjacent Hues
• Monochromatic • Single color, varied intensity
• Compound • Combines colors from various
hues
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Color Relationships
• Complementary • Two opposite colors in wheel
• Triads • Triangle Spacing around wheel
• Analogous • Adjacent Hues
• Monochromatic • Single color, varied
intensity
• Compound • Combines colors from various
hues
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Color Relationships
• Complementary • Two opposite colors in wheel
• Triads • Triangle Spacing around wheel
• Analogous • Adjacent Hues
• Monochromatic • Single color, varied intensity
• Compound • Combines colors from
various hues
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Shades and Tints
Add Black Add White
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Warm and Cool Colors
Warm Cool
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Color Scheme Selectionhttp://kuler.adobe.com/#themes/rating?time=30
http://colorschemedesigner.com/
Image Selection in Photoshop