IMEX deck oct15
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Transcript of IMEX deck oct15
THE PITCH
Problem:Millenials don’t pay for music - they pay for virtual goods in games.
Solution:The first music video network which monetizes through the sale of in-game
virtual goods.
► In-app social network of user-generated videos, running in a game engine.
► Create and consume on all digital platforms, from mobile to VR.
► Outputs to all forms of social media, including Instagram, Twitter, Vine, Facebook, etc.
► Progressing to real-time multiplayer music gameplay.
► Aggregated audience of millions of unique visitors.
► Minority of users CREATE and MONETIZE.
► Rights holders receive a share of total IMEX revenues based on popularity of their
content.
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IMEX CONTENT
- IMEX motion captures musical performances and supplies to users as animations.
- Performances are by professional musicians and dancers, as well as actual musical
artists.
- The performance animations maybe applied to a variety of graphic levels, from
cartoon to photo real, depending on creative and technical specifications (i.e.
platform).
5
IMEX TOOLS
Creators make music videos using supplied assets and tools. They choose characters,
environments, objects, positions, colors, lights and more.
Users can add their own pictures and videos into scenes
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UPSELL PRODUCTS
ADDITIONAL CONTENT
WARDROBESSONGS OBJECTS
CAMERASENVIRONMENTS LIGHTS
NPCsFX MOTIONS
(ANIMATIONS)
USER PICTURES
IN SCENE
USER VIDEO IN
SCENE
RENDER VIDEO
OUTPUT
UPLOAD VIDEO
OUTPUT
ADDITIONAL FUNCTIONS
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EXPANSION PACKS
Famous Music Videos in VR
- Remakes of famous videos for VR,
so that the viewer can “be there”,
part of the video.
- E.g. Michael Jackson’s “Thriller”,
Michael and Janet Jackson
“Scream”, Tom Petty “Don’t come
around here no more”, Madonna
“Like a Prayer”, Billy Idol “Dancing
with Myself”, Beyonce “Single
Ladies”, Psy “Gangnam Style”.
Famous Musicals in VR
- Remakes of famous movies
and theatrical musicals:
- “Flashdance”, “Singing in the
Rain”, “A Chorus Line”, “The
Rocky Horror Picture Show”,
“Saturday Night Fever”, “Mama
mia”, etc.
- Extend to other cultures -
Bollywood, China, etc.
Great Moments in Music
History in VR
- Enter the VR time machine to
go back to great moments of
music:
- E.g. Beatles Rooftop Concert,
Elvis Presley in Las Vegas,
Ramones of CBGBs, the
Doors at the Whiskey, David
Bowie as Ziggy Stardust.
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IMEX NEW PLATFORMS
- IMEX functions across a wide range of platforms, from mobile and desktop to new devices running
Virtual Reality and Augmented Reality.
- For VR Platforms supporting input devices, gameplay will include playing as part of the band.
- Devices determine level of graphics and gameplay modes, but user’s IMEX account works across all
platforms.
- Features include multiplayer, social sharing, contests and competitions.
SONY
PLAYSTATION VROCULUS RIFT HTC HIVE HOLOLENS MAGIC LEAPCARDBOARD
VR
SAMSUNG
GEAR
VR9
REVENUE PROJECTIONS 2020
FREMIUM (FREE2PLAY)
• Does not include App Store commissions (30%)
• Does not include advertising and sponsorship revenue
7 MMMonthly Active
Users
700KMonthly Unique
Purchasers
$14ARPPU
$10 MM Monthly Run Rate
Revenue
$120 MM Annual Run Rate
Revenue
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MANAGEMENT
Tony’s music video credits include Madonna, Janet
Jackson, Tom Petty, Sting, Michael Jackson, Paula
Abdul, Bee Gees, George Michael, Tina Turner, Peter
Gabriel and many more. Tony was a co-founder of
Palomar Pictures, one of North America’s largest
music television companies in the 1990s, which
became a division of Warner Music Group. His
interactive music project credits include Executive
Producer of “Virtual Guitar featuring Aerosmith”; EP
“Kiss that Frog” Ride Film for Peter Gabriel (Winner
MTV Best Special Effects); Creator and EP of Video
Mods for MTV2 (2 seasons); Creator and EP of
Yahoo! Music Artist Mods sponsored by GM. Tony
has made dozens of motion captured, animated 3D
videos for artists such as Korn, Lil Wayne, Sean Paul,
Billy Idol, and the Black Eyed Peas. He has been EP
and CEO of a SF Mobile Game studio with credits
including Star Wars, Spongebob, Thomas the Tank
and more. He has multiple top ranking iOS and
Android game credits, including #1 Book App
(Sesame Street) and #1 Kids Game UK (Arthur
Christmas) as well as deep experience with the
technology and business intelligence of DLC.
TONY SHIFF CEO
Deane has more than 20 years of music industry
senior management experience, encompassing
operations, financial management, financial analysis,
strategic planning, business development and M&A.
Deane joined CBS Inc. as Director, Mergers &
Acquisitions, overseeing Music, Film and Broadcasting
activity. He later moved to Warner Music Group as
SVP, Strategic Planning & Business Development,
investing $500mm in recorded music, music
publishing, digital music services, video games and
video programming. He then moved to Zomba/Jive
Records, a division of BMG Music, functioning as the
COO, responsible for the label’s operations, finance,
business development and administrative functions.
After merging with RCA, Deane became EVP, New
Ventures for BMG Label Group, where he developed
new businesses in merchandising and music
publishing, and launched a direct-to-consumer website
for Zomba Gospel. Most recently, Deane was CFO of
Placewise Media, an operator of digital advertising
networks, responsible for Corporate Development,
Finance and Administration.
DEANE MARCUSPresident
NORMAN
SCHOENFELDSVP Programming & Artist
Relations
Norman began his career working for the legendary
Sugar Hill/Chess Records where he was the Executive
Producer, in charge of reissues for Chess Records.
He was hired at MTV Networks, where he created
television content including “MTV Fashionably Loud”.
As Head of Programming for VH1, he created the
shows “VH1 Honors” and “Behind the Music”. Norman
was recruited by DDB Worldwide Communications to
direct their entertainment and integrated marketing
initiatives for Pepsi, EMI, Hershey and McDonalds. At
Cablevision/Rainbow Media he was the Head of
Programming and Production for the music channels
Much Music USA, Fuse and Rave HD, where his
series included “Fuse Daily Download”, “Fuse Four
Play” and the marketing campaign “Save the Music
Video”. Norman has also served as Founder of Lat34,
an AOL company, and the Kitchen Opera Company, a
marketing concept for food and wine.
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LAUNCH TEAM
Troy has been UI Lead Programmer and Programmer
on many iOS and Android mobile games. Titles
include Atari’s Outlaw (Top 25 App Store Game);
Sesame Street: Another Monster at the End of this
Book (#1 App Store Book); Giant Realms (a resource
management game); Furious Racing (2D racing
game); Yahoo! Bingo; and the original Android port of
the best-selling game, Megajump. Troy has years of
Unity experience, as well as deep knowledge of the
Android operating system and its implementation
across devices since its first release.
TROY VISINEAU
Toby spent several years as an UI/UX Designer at
Zynga as a UI/UX Designer on titles such as Mafia
Wars. He also participated in their quick-start teams,
doing rapid prototyping of new game concepts. Prior
to this, Toby worked for Electronic Arts on the Sims 3
game, where his tasks included designing ways to
make seemingly tedious tasks within the game feel
simple and fun, as well as creating the intro player
tutorial and unique game icons. Toby started his
career as a 3D modeler for the Sims and other games.
TOBY MARVIN FLYING WISDOM
STUDIOS
Started by console industry veterans making an early
transition to mobile in 2010, FWS has developed and
shipped dozens of major titles on iOS and Android.
Partners and clients include Lucasarts (Star Wars);
Sesame Street; Thomas the Tank; Atari; Glu; ngMoco;
Yahoo!; Pepsico; Animal Planet; SGN; Sony Pictures
(Arthur Christmas) and more. Its games include a
variety of genres, from educational to racing to
shooters and resource management, and the
company has been releasing Unity products since
2012. Currently FWS is entering the third year of
supporting Nickelodeon’s flagship game, Spongebob
Moves In (#1 Game worldwide, July 2015) on its
Games-As-A-Service platform, Soaring Wisdom. This
fully customizable system manages the work of OTA
updates, Player Profiles and Inventories, Multiplayer
mode, and many other functions. The platform has
handled over 5 Million unique users to date, across
multiple titles.
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USE OF FUNDS
ANGEL ROUND$750K - 8 Months
SEED ROUND$1.5M - 10 Months
in 000s ANGEL SEED
Year 1Month
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Month
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Month
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Month
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Month
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Month
18Total
Product Development
(Internal)- - - - - - - - $19 $19 $19 $19 $19 $19 $19 $19 $19 $19 $190
Product Development
(External)$40 $53 $53 $99 $10 $132 $118 - - $130 $130 - $195 - - - - - $958
Marketing - - - - $5 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $135
Overhead $14 $22 $15 $30 $30 $33 $34 $34 $73 $69 $59 $59 $59 $59 $59 $68 $68 $68 $846
Total Operating
Expenses$54 $74 $67 $128 $45 $175 $161 $44 $102 $228 $218 $88 $283 $88 $88 $97 $97 $97 $2128
Cumulative Spend $54 $128 $195 $323 $368 $542 $703 $747 $848 $1076 $1293 $1381 $1663 $1751 $1838 $1935 $2031 $2128
SERIES A- First Catalog Product Release (Android; iOS; Samsung Gear VR; Google Cardboard).
- R&D Oculus Rift Ports with enhanced gameplay.
- First Major Artist release (Android; iOS; Samsung Gear VR; Google Cardboard).
- Oculus Rift and/or Sony Playstation ports of initial products.
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