IMC - Uber Technologies
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Transcript of IMC - Uber Technologies
EVERYONE’S PRIVATE DRIVER
WHAT UBER IS..WHAT ALL UBER DOES..
WHOM DO UBER TARGETS..UBER’S STRATEGIES
UBER ADSSOCIAL INITIATIVES
WHAT’S UPCOMING..
6700 Employees
66 Countries
UBER RUSHUBER EATSUBER RIDEUBER DRIVE
UBER$40 billion
LYFT$2.6
billion
OLA$2.5
billion
GET TAXI
GRAB TAXI
SIDE CAR
TARGETGROUP
SALES PROM
OTIO
N
ADVERTISIN
G
PRINT MEDIA
SOCIAL MEDIA
NEWSPAPER
MAGAZINE
SOCIAL ACTIVITIES
SALES PROMOTION
SALES PROMOTION
SALES PROMOTION
SALES PROMOTION
SALES PROMOTION
Personal Selling
ADVERTISING – PRINT
The Magazine forUBERPartners
ADVERTISING - PRINT
..in the NEWSPAPER
ADVERTISING
..with the NEWS
ADVERTISING - PROMOTIONAL
UBERIn sportstoo..
ADVERTISING
Targeting
ImportantDaysOfLife..
ADVERTISING
Targeting
CrucialTimes..
ADVERTISING - OUTDOORS
ADVERTISING
EarnWith
UBERInNights..
ADVERTISEMENT – SOCIAL MEDIA
WHERE THE
TG is..
ADVERTISEMENT – SOCIAL MEDIA
WHERE THE
TG is..
ADVERTISEMENT - SOCIAL MEDIA
WHERE THE
TG is..
WHERE THE TG IS..
ADVERTISEMENT – NEWSPAPER
ADVERTISEMENT - BROADCAST
WHERE THE
TG IS..
ADVERTISEMENT – MOBILE APPLICATION
UBER’s CSRs
Focu
sing
Entr
epre
neur
ship
..
Focu
sing
Envi
ronm
ent..
Focu
sing
TOU
RISM
…
UBER’s UPCOMING..
PRESENTED BY: DIVYA, PARITOSH, AMIT, PARTH, SHIVADiv.: B