MASTER in IMAGINEERING

Welcome to the Master in Business Innovation

from the experience perspective

August 2009

Imagineering Academy

Imagineering Academy is a community of scholars and practitioners devoted to co-create knowledge on imagineering

through research and practice

Some of our international (guest)lectures:•Diane Nijs

•Alexander de Vries

•Prof. Ton de Leeuw

•Prof. W. Fred van Raaij

•Prof. Koen Vandenbempt

•dr. Robert P. Bood

•Jan Rijkenberg

•Dr. Kaj Morel

•Dr. Soren Kaplan

•Prof. Roger Leenders

•dr. Shari Duron

•Prof. Thijs Homan

•Menno Jansen

•Niels Jensen

•dr. Martijn Staal

•Ashraf Ramzy

And many more………….

The students!

This year's class consists of about 21 students of differentbackgrounds and nationalities. On September 8 (start of theintroduction) we will be welcoming students from Germany,India, Mexico, the Netherlands, the USA  and Vietnam. Theyreceived their bachelor degree form different Universitiesand a few already have quite some working experience.

Building blocks of the master programme

1. Academic literature– Working together with top academic lecturers and professionals from

the field. In lectures and workshops they will provide you with the latest academic insights and literature.

2. Inspiring “new” literature– You will be challenged to search and read the latest inspiring and

innovative popular management books and literature. 3. Practical research and applying theory within an application

company– As student of the master program Imagineering you will be working

with an application company in order to apply the acquired theory.4. Academic research methodology

– You will become an academic skilled researcher by using academic methodologies taught during the Research Methodology Course

5. Individual competencies development– During the year you will be responsible for developing individual

imagineering competencies.

Programme starting points

• Entrepreneur of your own educational development• Competence based tuition• Professional practice• Social standards and values• Working in a co-creating mode

The phases

The master programme consists of three phases/trimesters

Introduction week

Phase 1: Strategic Innovation• Block 1: Inspiration• Block 2: Creation Phase 2: Organisation Transformation • Block 3: Exploration• Block 4: Organisation

Phase 3: Research/Dissertation Phase resulting in the BTR

Graduation week

Application Company

Application Company•Translation of theory into a professional product for the

application company•Business Transformation Report (BTR) is the thesis of the Master•Output per phase relates to components BTR•Personal Coaching: staff of Imagineering Academy

Example’s Application Company last years:

Holland Casino, Mars Nederland, NHTV, T-mobile, BAM Infrastructuur, Bruna, Starwood Hotels, Efteling, Decorette, Bayer, Rabobank, Facilicom

Master in Imagineering

What do our students have to offer a company…

Imagineers are specialists in the creation of value in the network society and;

• can work future oriented

• can involve the whole system in value creation

• know how to create value in a material and in a symbolic way

• know how to transform a 'goods-dominant logic' into a 'service-dominant logic'

• know how to create social capital as well as financial capital

“Working with a student of the imagineering academy will give your company a lot of positive energy and a new perspective on business and management”.

Good to know

• Guidelines application company;

http://www.imagineeringacademy.nl/page/69/regular_master_application_company/

• Sources;– www.imagineeringacademy.nl

– www.linkedin.com (imagineering academy group)

– www.youtube.com (imagineering playlist)

– www.imagineering.startpagina.nl

Imagineering Roadmap forBusiness Transformation ®

Strategy in the creative economy and value driven management

New value networks and new technology

New HRM and new business processes

Creative thinking, management of creativity and legal aspects

sep okt nov dec jan feb mrt apr mei jun jul aug

Class 3 days a week 2 days a week noneWork none 1 or 2 days Full-time

trimester 1 trimester 2 trimester 3

Menno Jansen, Course Director

Jansen.m@nhtv.nl

Contact