Volume 6

Rental Special

The periodical magazine of The ADI GroupimagesGOOD

TIMES AT GOODWOOD

ALLEZ ALLEZ ADI ADI’s iCONICs across UK for

Tour de France 2014

ADI supply glorious events at

historic estate

2

CONTENTS

10-11

14-15

17 18

16

12-13

6-7

3 54

98

fanzones and beambacks

goodwood

ireland equestrian

european and winter sports

sport

cycling

new products and services motorsportoutdoor broadcast

glasgow gamesoffice and the rentals team

19

24

20-21

28

the open

movies music

seasonal events sportsVMT

brand and experiential

22-23

27

29

25

30-31

26

32

0800 592 346 info@adi.tv | www.adi.tv

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DIRECTOR’S STATEMENTI’m incredibly proud to say that ADI’s rentals department are experiencing their best year ever. We’ve managed to surpass the significant successes of 2012, a year which saw us supply historic national occasions like the Queen’s Diamond Jubilee celebrations, the entire Torch Relay and multiple events at the London Olympics. We anticipated the inevitable contraction of the market in 2013 but did not expect the same level of sales as the Olympic year until 2015 at the earliest. However, this historic target was exceeded within the first seven months of 2014; thanks to our ongoing fleet expansion, development of the sales and operational teams, and ever expanding markets, with events such as the Tour De France Grand Départ, Glasgow’s Commonwealth Festival and Coca Cola’s summer tour of France – with a combined 319 screen rental days across these alone.

With continued investment in research and development, the launch of stunning new products, re-screening existing models and recruitment, we have won an amazing selection of work with both new and existing clients and secured prestigious contracts like the Goodwood Estate’s diverse events calendar. The strength of operations and expansion of the sales team has also allowed the brand to obtain contracts right across Europe, with an ever-greater presence in France, Spain, Belgium and Ireland.

The LED screen rental market has, in my opinion, recently been too focused on screen resolution, rather than finding the correct solution for the venue, audience, application and budget or the ability of the provider to deliver and support the service. However, this is shifting as customer service, operational efficiency and safety become the predominant factors. There’s no doubting the strength of our award-winning iCONIC fleet, but what really underpins our success are the high levels of service and technical expertise we provide – no matter how many jobs we deliver, how big or small the client, customer satisfaction is paramount.

Beyond the Rentals department, my colleagues in Production and Installations are building enviable portfolios of work, with custom projects across retail, outdoor media, leisure and stadia, showcasing our vast pool of skills and services. Some of Europe’s busiest shopping centres, largest leisure venues and modern sports stadia feature our solutions, which are helping to deliver engaging and immersive experiences while bringing wide-reaching commercial value to our clients.

It’s an exciting time for the company as we grow from strength to strength, with the consistent ability to innovative and offer market-leading products and services to our ever more knowledgeable and exacting clientele.

Nick RobinsonDirector of Screen Rentals

sports installs retail and leisure installs awards and achievements

armed forces trafalgar square

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IN WITH THE NEWe ve ade a i ni ant inve t ent in our iC C fa ily and upportin ervi e over t e pa t ont it

ex itin ne produ t laun ed to t e ar et and t e en an e ent of exi tin favourite it no onder t e fleet now totals over 30 iCONICs and we can boast the largest number of high resolution mobile LED screens around!

NEW ICONIC60 STAGEWhen ADI used their engineering know-how to produce unique vehicles that combine both stage and large screen, the iCONIC 60 Stage was born! These all-in-one solutions are based on our ever-popular iCONIC 60, but with the added benefit of a 25m² stage that un-folds from the trailer. They are easily the largest of their kind in the UK, and since organisers don’t need to procure a stage and screen separately they offer cost savings and reduce man-power.

NEW iFLY25+The iFLY25 soars above the competition in the market, often imitated never bettered! ADI’s unique iFLY25 raised the bar when it was launched back in 2011, providing an incredibly versatile 25m² LED screen built on a hydraulic arm for incredible reach and bespoke positioning. To further improve this product we have re-screened the iFLY25, which now features 10mm SMD, delivering incredible picture and clarity. With its new display it joins our other high resolution iCONIC+ screens, and accordingly will now be known as the iFLY25+.

SOCIAL SCREENSWhat better way to boost interactivity and engagement with your event audience than creating a giant tweet wall. The iCONIC+ screens provide the best digital platform to display live Twitter feeds thanks to their magazine-like image quality, with options for full screen solution or a ticker strap over-laid on live footage.

At mass participation events people are eager to interact, whether it’s entering a competition, offering messages of support for participants or just to say what an amazing time they are having! On a deeper level, social media platforms are an effective way for brands and businesses to gain data capture and useful insights into their audience.

25m2

STAGE AREA

25,000kg

WEIGHT EXCLUDING TRACTOR

ONE

SCREEN TECH TO OPERATE

16mm

RESOLUTION

8mm

VIRTUAL

54mph

TUV CERTIFIED WIND SPEED

60m2

LED SCREEN

16:9

ASPECT RATIO

The iCONIC60 Stage in Trafalgar Square during the Tour de France

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OUTSIDE BROADCASTAND PRODUCTION

ADI’s newest OB vehicle made its debut at Chinese New Year in Trafalgar Square

One of our editors at work

ADI’s diverse client base have equally varied requirements for what is to be displayed on the iCONIC screens. We can take a feed from an on-site source, whether it be an international broadcaster or simply the client’s laptop, however an ever increasing number of events require full production facilities to engage and entertain their audiences – there is no point having the biggest and best LED screens without great content to display!ADI operate three outside broadcast vehicles and several portable production units (PPU’s), we own full broadcast system cameras with remote engineering, tally and comms as well as stand-alone ENG camera kits. We can display and record in HD and have a range of graphics

and playback facilities to ensure all modern file types can be shown with additional sources such as social media feeds, RF links and media servers. In addition ADI are regularly required to provide signal distribution around sites and own a significant stock of broadcast and fibre optic cable as well as multiple licensed RF links.

Our history of being appointed the OB and production facilities provider to the entire 2012 Olympic Torch Relay, The Glasgow Commonwealth Festival and many more national events proves our ability to operate at the highest level, but we are equally comfortable delivering smaller events such as experiential marketing campaigns.

ADI also have full pre and post production facilities in-house with eight full-time editors giving us the ability to create content to display at an event or to help generate sponsorship for future years.

Offering the technical and staffing solutions from 6x full broadcast cameras to a single stand-alone camera or graphics operator, our experienced engineers and project managers work alongside clients to tailor bespoke facilities that maximise production values within their budget.

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iCONIC 100+ at Portstewart

NORTHWEST 200The largest outdoor sporting event in Ireland stretches across beautiful coastline, with bikers braving the elements in search of victory. An iCONIC 100+ and a pair of dual-sided iCONIC 15s offer BBC NI’s live coverage to crowds.

e a reen are a u t ave for otor port event eepin pe tator in tune it t e a tion on t e tra et er it four eel or t o ro or ula to uper ar rallie iC C deliver un at ed overa e to ro d

MOTORING AHEAD

iCONIC100+ at the Belgian GP iCONIC 100+ at Gumball Rally

iCONIC 100+ at Brands Hatch

BELGIAN GRAND PRIXThe ADI team hold the long term contract for the Spa Francorchamps circuit for one of F1’s most exhilarating Grand Prixs. A trio of mammoth iCONIC 100+ screens are strategically positioned around the track to ensure spectators don’t miss a minute of the crashes, rivalry and triumphs.

BLANCPAIN GT SERIESTop class international GT racing returned to Brands Hatch for the first time since 1996, with an expensive and glamorous grid.

iCONIC 100 at Oulton Park

BRITISH TOURING CAR CHAMPIONSHIPA selection of iCONICs featured at the Cheshire-based Oulton Park circuit for a premier fixture in UK motorsport’s calendar.

BRITISH SUPERBIKESWith a large and loyal following who travel to circuits across the UK to watch riders push themselves to the limit, giant video screens are a must. Silverstone, Snetterton, Knockhill and Doninghton Park are amongst the host venues that feature our iCONICs.

GUMBALL RALLY 3000Superstars, supercars and super-sized screens came to London’s Regent Street as the Gumball 3000 arrived in town. An iCONIC 100+, iCONIC 25+ and iCONIC 15+ were integral to building atmosphere and anticipation before the cars arrived on Regent Street – and kept crowds entertained when the convoy was delayed on their way from the north. Live DJ sets and Capital TV programming was broadcast across the famous-street, with ADI also delivering a 3 camera OB team and production facilities.

iCONIC 100+ at Silverstone

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SUMMER OF CYCLING a been a bu per year for y lin in t e it orld la event u a t e iro d talia and our de

France beginning from our shores. ADI’s large mobile LED screens have helped entertain hundreds of thousands of spectators that turned-out during the incredible summer of cycling.

GIRO D’ITALIAThe Northern Irish capital Belfast hosted the Big Start – the official launch of one of elite cycling’s most famous races. The opening ceremony outside Belfast’s City Hall drew huge crowds who could watch on an iCONIC 25+, while the ultra-modern Titanic Belfast hosted the start line – where a giant iCONIC 100 provided the central feature of a Fan Zone

PRUDENTIAL RIDE LONDON-SURREY 100Over 20,000 cyclists took part in the race, with a pair of iCONIC 25+ screens on The Mall and an iCONIC 15+ in Green Park. Most spectators were concentrated on The Mall, with screens keeping them entertained with live Twitter feeds and BBC footage.

RED BULL HILL CHASERSADI travelled to Edinburgh for the Red Bull Hill Chasers, an uphill battle between the best riders in the UK. A double-sided iCONIC 15+ was positioned half-way up The Mound, with supporting ADI services including a 4 camera Outside Broadcast team and ADI’s new OB truck. Live footage was complimented by a scrolling Twitter feed across the screen.

TOUR DE POLOGNESince 2009, every leg of the Tour de Pologne has featured one of the world’s largest mobile LED screens – the iCONIC 100. Thanks to its innovative mobile design it offers a dynamic way for the organiser to build atmosphere before the arrival of the peloton in every town and city along the route, and also provides an incredible promotional platform for tour sponsors and partner brands.

THE TOUR DE FRANCE 2014 IN NUMBERS

• ADI delivered 64 screen rental days during the Grand Départ

• ADI supplied official Fan Parks in Trafalgar Square, the Queen Elizabeth Olympic Park and Parker’s Piece, Cambridge

• The TDF 2014 attracted around 12million spectators along the route

• Spectators spent an average of 6.5 hours at the roadside

• Broadcast to a global TV audience of 3.5 billion every year

iC C in e eld

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THE GRAND DÉPARTIt’s safe to say Tour de Fever fever swept the country this year, with Yorkshire, God’s county, at the epicentre of activities.ADI delivered a huge 64 screen rental days for the Grand Départ and were the only screen supplier to work across all three stages. Harewood House in Leeds hosted the ceremonial start of the 2014 tour, with VIP guests the Duke and Duchess of Cambridge and Prince Harry waving the cyclists off.

From Yorkshire the tour passed through the counties of Cambridgeshire and Essex, with a host of specially created spectators hubs, community events and official Fan Parks along the way – many featuring our iCONICs! Stage 3 culminated in London on The Mall, before the transfer to France for the remaining journey.

iCONIC 100+ at Harewood House

iCONIC 60S at Trafalgar Square

iCONIC 100+ at Green Park iCONIC 25+ in Harrogate

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Director - Screen Rental

Sales Manager - Rental Operations Manager Transport Manager Rental Coordinator

Screen Technicians Project Managers

Driver Technicians

Rental Administrator

Business Development Managers - Regional

CHANGING SPACES

BEHIND THE SCENES IN ADI’S RENTALS DEPARTMENT

in e ead e a been rapidly expandin in line it t e o pany ever evolvin o erin of ervi e and produ t it no boa t in redible ne allerie auditoriu o e tudio pa e open plan o e

and re eption area ut e aren t toppin t ere ne t ree tory rodu tion in i urrently under ay which will boost our total number of galleries to over 30.

You might wonder how we manage the complex logistics of delivering over 3,000 screen rental days across Europe every year – whilst also maintaining the impressive fleet and an extensive team of Screen Technicians and freelancers.

HOW WE WORKOnce the screen rental has been sold by the Business Development Manager it will be passed to a dedicated Project Manager who will complete all the necessary paperwork, create an event pack, assign Screen Technicians and provide a point of support for the client.

EVENT PLANNERAcross sales, operations and logistics, every member of the department works from our internal event management software – a bespoke solution built in-house.

SUPPORT NETWORKContingency and efficiency is built into our logistics, with technical and engineering support at multiple sites across the UK and Europe.

RENTALS TEAM STRUCTURE

RENTALS TEAM STATS

208TOTAL YEARS OF

EXPERIENCE ACROSS THE DEPARTMENT

7SALES TEAM

MEMBERS 28OPERATIONAL

TEAM MEMBERS

376HOURS OF TRAINING

COMPLETED BY THE DEPARTMENT

DURING 2014

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FESTIVAL 2014 KEY FACTS

IN THE ZONE DURING GLASGOW GAMES

The eyes of the world were on Glasgow this summer as they hosted the 20th Commonwealth Games. Unprecedented crowds flocked to the Scottish city to enjoy thrilling atmosphere and sporting action, with specially created Live Zones a key part of the Games. The Live Zones hosted Festival 2014 – a programme of culture and live entertainment that featured across central venues like Glasgow Green, Merchant City and the recently refurbished Kelvingrove Bandstand. An essential part of any live zone are large viewing screens to allow for mass communication, so ADI worked with Glasgow City Council to deliver a wide variety of LED displays and OB services

across each location. The team were awarded the tender back in 2013 and applied a considerable amount of their time, technical expertise and logistical know-how to plan a truly bespoke solution for Festival 2014.

Glasgow Green Live Zone was at the heart of the Games, hosting Opening and Closing ceremony celebrations, but also the marathon, cycling time trial and road race start line. In addition to live sport, the public were also treated to a selection of music, comedy, dance and hospitality in the beautiful park, which had been specially transformed.

For the main stage, ADI installed three 36sqm flown LED screens and nearby one of the innovative iCONIC 60 Stage mobiles was positioned, broadcasting live programming across Glasgow Green. Inside the stunning People’s Palace and Winter Gardens, ADI also created a

semi-permanent screen featuring 6mm SMD.

Across town is Kelvingrove Bandstand, one of Glasgow’s well-loved cultural venues and a natural location for a Commonwealth Live Zone. iCONIC 12s either side the re-developed bandstand enhanced the enjoyment of live music, performing arts and story-telling.

ADI solutions could also be seen at the Merchant City Festival – Glasgow’s annual cultural extravaganza that was extended over 11 days and nights. A celebration of art, fashion and dance from across the Commonwealth attracted thousands, and the team built a flown LED display for the main stage area.

The screen element across all 3 locations was complimented by a full ADI outside broadcast solution, incorporating cameras, production and mixing facilities, with the team creating over 12 hours of live content every day of the games.

8LED SCREENS

ACROSS 3 VENUES

BOTH MODULAR AND MOBILE

2WIRELESS

LINKSPEOPLE AT GLASGOW GREEN LIVE ZONE

DURING THE OPENING CEREMONY

4CAMERAS

47THOUSAND

PEOPLE VISITED THE MERCHANT CITY

FESTIVAL

20SIZE OF ADI

FOR 3 WEEKS

20SIZE OF ADI

FOR 3 WEEKS DURING THE REHEARSALS AND GAMES

Modular solutions at Glasgow Green’s live zone

ADI’S WORKING

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ALL EYES ON ICONICS AT EMIRATES BEAM-BACK

Gunners fans were able to enjoy watching their team clinch victory in the 2014 FA Cup Final from the comfort of their home ground. The Emirates hosted 20,000 Arsenal supporters and a trio of iCONICs, which catered for all their match viewing requirements and helped create an electric atmosphere at the north London stadium. A giant branded iCONIC 100+ was flanked by pair of iCONIC 25s, which broadcast a live beam-back of the match, along with pre-match commentary and interviews from inside the ground.

The world’s largest LED screen on a non-HGV chassis is perfect for positioning pitchside. iCONIC 25+ screens are high resolution and manouverable, ideal for placing in close proximity to fans and displaying scores, stats and live match coverage.

PITCHSIDE SCREENSA great addition to the live experience, we have an iCONIC for every size of stadium.

A trio of iCONICs

iCONIC60 at Scotstoun Stadium

iCONIC25+ at Twickenham Stoop

iCONIC100+ at RDS Stadium for Leinster

iC C at Cardi r Park for the Amlin Cup Final

Arsenal fans were thrilled with the big screen experience

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The following day the iCONICs were moved to the exterior of the Emirates stadium for a celebration of the historic win for the club.

Big screens are an integral element to live sports events and matchdays, offering incredible coverage pitchside or offering the focal point of fan zones. They build atmosphere, excitement and offer a channel for live communication – and are also effective for activating sponsorship and brand partnerships. Unforgettable and immersive experiences for sports fans are guaranteed!

FAN ZONES SCREENSMobile screens help venues create infotainment hubs for their supporters and visitors, encouraging them to the ground earlier and ensuring they stay longer!

MEMORABLE MATCHDAYS

iCONIC60 at Twickenham for RBS 6 Nations

iCONIC15+ at Blackburn Rovers Ewood Park

iCONIC15+ at Leicester City

iCONIC15+ at SWALEC Stadium for an England test match

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RED BULL AIR RACEAscot racecourse hosted the 5th round of the Red Bull Air race 2014, where a number of iCONIC+ screens helped deliver immersive live experiences during this aviation extravaganza. ADI delivered over 300m² of high resolution LED for the occasion, with two iCONIC 60s and two iCONIC 100+ screens located along the final furlong, facing onto the grandstands. As the pilots took on the challenging course, the large mobile LED screens provided live footage and an exclusive insight from inside the cockpits. Since spectators were located in the safety zone – a distance from the course with its inflatable gates – the iCONIC screens provided an important visual element of the air race.

TOUGH MUDDER SCOTLANDOn-screen motivational messages and interactive content kept spirits high for competitors and spectators during this hardcore obstacle race in Dalkeith County Park.

IRONMAN UKBolton was the chosen location for Ironman UK, which saw participating athlete’s cycle, swim and run across beautiful Lancashire countryside. A dual-sided iCONIC 15+ and huge iCONIC 100+ (right) were sited in the city centre, where finishers could have their moment of glory broadcast on the big screen.

RED BULL HARBOUR REACHThe world’s best wakeboarders descended on Liverpool’s Albert Dock for Red Bull Harbour Reach. Over 8,000 spectators watched fearless competitors test their skills, with the iFLY25 delivering a full tweet-to-screen solution, live coverage and scoreboard.

ELECTRIC RUNADI were on-site at the UK’s first Electric Run with a matching pair of iCONIC 25+ screens. All things LED featured at this premier night time running event, with 15,000 participants enjoying a 5k route that incorporated incredible audio, light and video to create an immersive experience. The screens helped build atmosphere as day turned to night, displaying HD music videos and colourful graphics to ensure a nightclub feel flowed throughout the event.

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BUPA GREAT NORTH RUNThe world’s favourite half marathon celebrated its millionth finisher in 2014, a tremendous achievement! In addition to a variety of larger iCONICs across the start and finish lines, 6mm SMD was seamlessly integrated into the finish line arch to countdown to the millionth runner passing through, with special on-screen graphics to mark the moment.

SAINSBURY’S ANNIVERSARY GAMESTo mark the anniversary of London 2012, a temporary stadium was created at one of London’s famous landmarks. A range of track and field events at Horse Guards Parade attracted top-class athletes, with an iCONIC 60 showing live coverage to audiences seated in the grandstands.

BRIGHTON MARATHONThe iCONIC 60 Stage made its debut at the Brighton Marathon (below), along with an iCONIC 15+ and iCONIC 25+ (above).

BT SPORT GREAT CITY GAMESManchester’s Deansgate was transformed into an athletics running track for a weekend of elite sport in the NorthWest with a number of iCONIC screens sited.

NIKE WE OWN THE NIGHT 10KA matching pair of iCONIC 100+ screens got runners ready for the evening ahead at London’s Victoria Park. Positioned either side the of main stage, the screens broadcast crowd participation shots, warm-ups and live DJ sets from the likes of Radio 1’s Nick Grimshaw.

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GOOD TIMES AT GOODWOODADI have secured the long term contract to deliver screen solutions for Goodwood’s thrilling calendar of events and horse racing fi xtures. With the vast size of the Goodwood site, networks of screens are a must-have to provide venue-wide coverage and communications during their live events. The sheer breadth of ADI’s fl eet means we can fulfi l the mobile element of the contract exclusively with our iCONIC screens; delivering multiple, matching screens that share the same sleek design and 16:9 format.

The contract has seen ADI deliver cost-savings to Goodwood while nearly doubling screen sizes – and it’s all higher resolution product than previously supplied. With our fl eet of unique models we’ve also been able to supply mobile screens for areas of the venue that have historically proved problematic.

FESTIVAL OF SPEEDThe famous Hillclimb, latest concept cars and F1 stars combined to deliver the ultimate event for motor-enthusiasts at the Festival of Speed. A large screen network provided continuous live coverage for the huge number of ticket-holders, with mighty iCONIC 100+ screens in the areas of highest footfall and spectator dwell-time - including the front lawn of Goodwood House where a striking Mercedes sculpture and hospitality attracted large crowds.

72ND MEMBER’S CLUBBack in March 2014, ADI were privileged to support Goodwood at the 72nd Members’ Meeting, an event which has been rejuvenated and revitalized for the 21st Century, some 48 years after the last meet was held. A weekend of dramatic motor racing for members of the Goodwood Road & Racing Club, culminating in a fi rework and live music spectacular outside Goodwood House.

ADI provided an additional screen for the site at less than 24 hours notice – it was ready and working as members arrived!

uni ue double ided iC C o ered near de ree vie in at t e ore t alley ta e ere any en oyed pi ni lun e

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An iCONIC60 sits beside the famous Hillclimb track facing the grandstands.

350m2

LED

575m2

LED

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The front lawn of Goodwood House: The giant 100m² screens were also lo ated in t e or ula ne addo tion port arena and er ede tand

GLORIOUS GOODWOODAn iconic 5 day festival with the very best jockeys and horses is a highlight of the British flat racing calendar. Panamas and Pimms are the order of the day for visitors of Glorious, who can watch the racing within the beautiful West Sussex surroundings.

GOODWOOD REVIVALAn action-packed weekend of vintage motor racing, style and theatre takes over the Goodwood Estate once a year, where visitors step back in time to the golden age of motoring - and are encouraged to look the part by donning fashions and props from the past.

NUMBER OF

VISITORS OVER 5 DAYS

35ACRES OF

RACING SURFACE

260m2

LED

AVERAGE VISITORS

PER YEAR

512m2

LED9

iCONIC SCREENS

A nice addition to the parade ring

iC C at t e ni po t

Vintage motor racing at its best

iC C o er live overa e of t e ir uit

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ICONIC EVENTS ACROSS EUROPE

ADI TAKE TO THE SLOPES!

The demand for our screens across mainland Europe continues, with the team working on a diverse mix of events and for a range of well-known brands.

Is there anywhere the iCONICs can’t go?! Snowy terrain and European ski resorts are no challenge for the hardy, all-weather iCONICs, with an increasing number of winter sport events under our belts.

MOBILE WORLD CONGRESSOver 70,000 industry insiders gathered at Barcelona’s Fira Gran Via for the annual conference-come-exhibition, where the latest developments in mobile are launched to the world. The iCONIC 100+ screens broadcast Mobile World Live TV programming, with the trailers branded specially for HTC.

FROST GUN INVITATIONAL, VAL D’ ISERETop names in freeskiing and snowboarding battled it out at one of France’s most famous winter resorts, with a three day extravaganza of extreme snow sports and world-famous DJ’s making it an event to remember. One of our iCONIC 25+ screens kept spectators up to date with all the action on the slopes, including coverage of live heats and leader-boards.

FIS SKI JUMPING WORLD CUP, ZAKOPANEThe mighty slopes were adorned by one of the world’s largest, highest resolution mobile LED screens, offering live footage of the fearless competitors and results, in addition to adverts for event sponsors.

FOIRE AUX FROMAGEThe cheese festival in the beautiful town of Laruns in the Pyrenees used an iCONIC 25+ to show live sheep-shearing, traditional dancing and cheese production.

HEAVENT PARISAn attention grabbing iCONIC 100+ delivered visual impact outside the Porte de Versailles exhibition centre during Heavent Paris – a trade show for the French events industry. Advertisements for exhibitors and our own promotional videos were broadcast to visitors entering the show.

JEUX DE LA FRANCOPHONIEAthletes from over 70 French speaking nations made their way to the coastal resort of Nice for the televised games. One of the iCONIC 100+ screens featured at the famous Promenade des Anglais for the opening ceremony before it was located inside the Charles Erhmann Stadium – and with its quick set-up and de-rig times it was easily moved between the two locations.

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NATIONAL PLOUGHING CHAMPIONSHIPSCounty Laois was the setting for Europe’s largest outdoor exhibition and agricultural trade show, with a record-breaking 279,000 visitors through the gates. Farm machinery specialists McHale used a dual-sided iCONIC 15+ to display brand videos and vehicle demonstrations on their stand, while across the site, an iCONIC 100 broadcast Farm TV.

BELFAST MARITIME FESTIVALThis popular maritime event returned for 2014 with a jam-packed programme of nautical activities and entertainment. A double-sided iCONIC 15 was positioned close to the Belfast Odyssey Arena, where it promoted council events and initiatives.

DOWN ROYAL RACECOURSEThis historic Irish racecourse in Lisburn uses iCONIC screens for over 10 racing fixtures throughout the year, particularly the iCONIC 100s.

SUCCESS IN THE EMERALD ISLEOur brand is rapidly growing in Ireland, with a number of long-term contracts secured. Famous stadia, race courses, cultural venues and outdoor events love utilising our iCONICs to engage and entertain their audiences.

ULSTER GRAND PRIXSupposedly the world’s fastest road race, the Ulster GP at Dundrod circuit hosts daredevil competitors over a weekend of racing. For the crowds, iCONIC 60s offer extensive viewing opportunities and a platform for sponsors.

MTV CRASHESMTV’s spectacular event ‘crashed’ Derry-Londonderry, with the main stage featuring a pair of iCONIC25+ screens.

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ROYAL ASCOTSince 2009, ADI have been contracted by Ascot for their calendar of racing fixtures, including the world-famous Royal Ascot meet. The 2014 edition featured 11 LED screens – including a 6mm SMD leaderboard in the Parade Ring, offering live odds, runners and riders.

GALLOPING AHEAD

PUNCHESTOWN FESTIVALOften considered the grand finale of the jump-racing season, Punchestown Festival welcomes top jockeys and race-horses from both sides of the Irish Sea. Beside the Parade Ring an iCONIC 100+ displayed live odds, advertising and coverage from the host broadcaster on its giant screen.

ROYAL WINDSOR HORSE SHOWThis internationally renowned horse show in the grounds of Windsor Castle used the iFLY 25 as a digital platform to advertise event partners and display live footage from around the show.

VEUVE CLIQUOT GOLD CUP, COWDRAY PARK POLO CLUBA unique combination of style, elegance and sport can be enjoyed at Cowdray Park Polo Club in West Sussex, featuring the season’s highest scoring teams from around the world. A mammoth iCONIC100+ ensured not a single chukka was missed.

GRAND STEEPLE CHASE DE PARISADI supplied one their giant screens for the most anticipated event in the French horse racing calendar. The challenging jump course at the Hippodrome de Auteuil is 6 kilometres long and features 23 obstacles, creating plenty of tension and excitement for spectators. To further enhance the atmosphere an iCONIC 100+ was located by the finish post where it broadcast live footage of the horse racing. Thanks to its 100m² high resolution display, the screen offered a great viewing experience in a completely mobile solution.

DAILY MIRROR ST PATRICK’S DAY RACE MEETING, DOWN ROYAL RACECOURSESince the 17th Century Down Royal Racecourse has been welcoming horseracing fans, and St Patrick’s Day was no exception with crowds turning out in force. A mighty iCONIC 100+, the world’s largest, highest resolution mobile LED screen, provided race-goers with incredible coverage of every fixture.

THE GRAND NATIONALADI celebrated 8 successful years at the legendry Grand National in 2014. Both the number and resolution of screens delivered has risen two fold since 2006! An incredible 8 iCONICs, in an array of sizes, were strategically positioned across Aintree during the three day festival of racing.

en it o e to e ue trian event are t e bi reen upplier of oi e e not only do inate and ri or era in deliverin reen to a ta erin plu eet every year but al o upply a o t of polo

equestrian trials and shows.

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Giant viewing screens are an essential element of the spectator experience at The Open Championship, with ADI now in their 5th year supplying one of golf’s oldest majors. Golf enthusiasts can immerse themselves in the action and will never miss a shot thanks to the carefully positioned iCONICs. They also play an important role in event hospitality by allowing spectators to take a rest from following the action on foot, and instead take a seat in front of the big screens and enjoy the food and drink on offer.

PAR FOR THE COURSE

THE OPEN CHAMPIONSHIP 2013, MUIRFIELDOne of the oldest golf clubs in the world hosted the 2013 Open, its sixteenth time. Crowds were glued to the action on the big screens as Phil Mickelson swept to victory. Every moment was covered by a selection of iCONICs on the site.

THE OPEN CHAMPIONSHIP 2014, ROYAL LIVERPOOLThe prestigious championship returned to the North West of England for 2014. iCONIC 100+, iCONIC 60 and iCONIC 25+ screens - and modular solutions - kept golf fans well informed on the leaders and scores, while delivering live coverage across the extensive outdoor hospitality village.

ADI also created high resolution modular screens for the event in ludin a di play for t e C e

The winning putt broadcast on an iCONIC25+ Incredible coverage on an iCONIC 60

an relaxin in t e o tpitality villa e watching the golf on an i100+

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BRAND BUILDINGO2 AND BMWTwickenham Stadium is the home of English rugby and offers a great venue for brands to engage with fans during big tournaments. The versatility of the iCONIC fleet means there’s a mobile screen for every kind of activity on matchdays, offering a powerful channel to communicate with mass audiences via digital content and social media

REEBOKADI made their way to London’s Covent Garden for sportswear giant Reebok. The launch of a new ‘FitHub’ store saw a fully branded iCONIC 15+ provide the dynamic digital backdrop to live CrossFit demos and Body Combat classes. A digital count-down clock was incorporated into the top corner of the screen, with content including brand videos and graphics.

at better ay to dra attention to experiential a tivity provide an intera tive ele ent to live event or reate a branded digital platform that delivers stand out.

OASIS SPIN THE BOTTLEA first for ADI and perhaps the world of LED! To launch Oasis Mango Medley one of the mammoth iCONIC 100+ screens took a trip down the Thames on a barge, before it was located beside the EDF London Eye for a game of spin the bottle like no other. Fully branded and providing a beacon of brightness across the iconic river, the screen played a pivotal role during the evening’s proceedings, with participating members of the public and celebrities inside pods on the London Eye. Live communications and coverage were displayed digitally on the screen, with 100m² of high resolution LED ensuring a great view for everyone. The event was a huge success and by playing close-attention to the tides, the iCONIC 100+ made it safely back onto dry land.

an flo ed to a tivity durin Nations using an iCONIC60

An iCONIC15+ on BMW’s stand

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BEATS BY DREOne of the world’s coolest brands chose Covent Garden as the venue for experiential activity that would make a member of the public a star of their ad campaign. Participants could have their photos taken and add their own slogan, before they were displayed instantly on a dual-sided iCONIC 15+ for all to see. Thanks to the innovative design of the iCONIC 15+ it could be seamlessly integrated in the Beats by Dre pop-up.

NFL INTERNATIONAL SERIESThe biggest sports league in the USA makes tri-annual visits to London for the hugely popular NFL International Series, and believe us they know how to put on a party for their fans! iCONIC London landmarks are transformed into dazzling open-air parties, with cheerleaders, music, American football themed activities and star players.

COCA COLA TOUR ACROSS FRANCELe Lavandou, a seaside resort town on the French Riviera, wasthe final destination for the Coca Cola tour, which began in May 2014 and lasted 87 days. A branded iCONIC 15 travelled across every leg of the summer roadshow – stopping at cities including Paris, Bordeaux and Marseille - where it helped the famous drinks company engage kids and grown-ups in sporty activities.

Social experience - Cap brand New Era used an iCONIC 25+ to enhance the rivalry between Raiders and Vikings fans while boosting interactivity with NFL fans via Twitter

A fully branded iCONIC15+ at Wembley Stadium packs a promotional punch for the NFL and their sponsors while entertaining fans

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UP ON THE BIG SCREENSATURDAY NIGHT AT THE MOVIESDrive-in cinemas have become increasingly popular over the past few years, bringing a slice of vintage Americana and nostalgic entertainment to the public, who can enjoy the best of film from the comfort of their own car. While roller-skating waitresses and street food are nice extras, a big screen is a must, which is why the iCONICs have featured at drive-in cinemas across the UK. LED screen technology means movies are visible day and night, and in all weather conditions – offering the opportunity for multiple daily screenings! The innovative mobile design of the iCONIC fleet and quick set-up times also delivers a cost-effective big screen solution.

In addition to the screen element, the ADI team can also organise FM transmitter packages – all the client has to do is apply for the Ofcom licence. For any organiser hoping to provide a great screening experience for hundreds of cars, the daddy of all mobile LED screens, the iCONIC 100+, is the ideal choice. And with branded trailer, it looks incredible! Take a look at some of the best cinema experiences we’ve worked on.

Over 200 Mazda’s gathered in Holland for a re ord brea in ovie ni t u in an iC C

Roman Holiday on a branded iCONIC 100 for chocolate brand Galaxy

Family-friendy movies at Tattersalls in Ireland

Edinburgh Airport was a suitable backdrop for a Valentine’s screening of Top Gun on an iCONIC 100+

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ROLL-OUT THE RED CARPETGlitz, glamour and A-list stars mean that movie premieres not only capture the media’s attention but are popular events for film fans and autograph hunters. London’s Leicester Square hosts its fair share of launches, and our iCONICs often provide a high impact video screen for the event staging. The iCONICs broadcast live celebrity interviews, Twitter feeds and exclusive footage to keep crowds entertained, and also ensure everyone gets a great view of their favourite film star as they walk the red carpet!

THE GREAT OUTDOORSPeople across the UK have made the most of the sultry summer weather and flocked to outdoor movie screenings – pulling up a deck chair or sitting on the grass for a picnic while enjoying classic films as part of a shared viewing experience. Whatever the location, the iCONIC fleet offers a suitable solution for every kind of outdoor screening.

An open-air screening of The Great Gatsby in Ipswich

t e eld o e t up and o in l and do u entary makers showcased their work on an iCONIC 15+

We’re The Millers UK premiere

e i i popular for pre iere and no rescreened it’s raring to go for upcoming launches

Guardians of the Galaxy UK premiere

One Direction’s One of Us world premiere

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MUSIC TO OUR EARSe appeal of obile video reen ontinue to ro in t e live u i and fe tival e tor in e t ey o er u a

reat alternative to flo n and odular olution o ated eit er ide of a ta e or po itioned front of ou e iC C can help ensure everyone has a great view of live music performances wherever they’re stood. With such a huge fleet we can offer multiple matching iCONIC screens – incredibly important when they are located either side of a stage, offering continuity of aesthetics and high production values.

MTV CRASHESThe second MTV Crashes event of 2014 took place in Derry – Londonderry’s Ebrington Square, where an iCONIC 25+ flanked either side of the main stage. Over 10,000 lucky spectators watched Professor Green, Afrojack and Neon Jungle perform during the evening.

NEWHAM UNDER THE STARSNewham Council’s four night musical extravaganza caters for all tastes and ages, and local communities can fully immerse themselves in the atmosphere thanks to a full broadcast and production solution, incorporating iCONIC 25s and cameras.

CHESTER ROCKSChester Racecourse became the hottest ticket in town when it hosted a 3 day mini-festival featuring an eclectic mix of UK artists from the past and present. Performances from acts including Dizzee Rascal, 5ive and Razorlight were complimented by an iCONIC 40 stage-side.

COVENTRY GODIVA FESTIVALThe UK’s largest free family festival was enhanced by an iCONIC 60 and a 3 camera team, with supporting Portable Production Unit and OB vehicle.

NIGHT AT THE PROMS

GLASGOWThe popular BBC event returned to Glasgow Green, with a line-up including famous faces like Melanie C and Alfie Boe. An iCONIC 25 could be found either side of the open-air concert’s main stage, with crowds fully prepared for the Scottish weather!

LEEDS CASTLE PROMSiCONIC 60s were the mobile screens of choice for this classical occasion, where Leeds Castle offered a stunning backdrop to the music.

CAERPHILLYThe Owain Clyndwr Fields hosted the Welsh leg of the Proms, with an iCONIC 25 allowing classical music fans to have a great view of West End stars like Sophie Evans and John Owen Jones, supported by the BBC National Orchestra and Chorus of Wales.

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BELFAST HALLOWEENTitanic Belfast hosted a full day of festivities to celebrate Halloween, with an iCONIC 12 (above) and iCONIC 25 offering a unique viewing experience.

CARNABY STREET CHRISTMAS COUNTDOWNWith its sleek design and self-contained solution it was easy to position an iCONIC 15+ on London’s trendy Carnaby Street, where it broadcast to shoppers approaching from both directions. A countdown to the switch-on, promotion of local retailers and music videos kept shoppers entertained.

GLASGOW CHRISTMAS LIGHTS SWITCH-ONA pair of iCONIC 25+ screens added to the atmosphere during the Christmas lights switch-on in George Square.

EDINBURGH HOGMANAYA record 9 iCONICs were dotted across central Edinburgh for their world-famous Hogmanay celebrations – which saw around 70,000 revellers descend on the Scottish capital for the biggest night of the year! The screens were predominately from our smaller urban range, including the iFLY25, iCONIC 25s and iCONIC 15s.

OXFORD STREET CHRISTMAS LIGHTS SWITCH-ONDual-sided iCONIC 15+ screens were positioned in the famous shopping street, ensuring great coverage of Jessie J’s live performance.

SEASONAL SCREENSt not u t durin t e ar u er ont t at our

iCONICs feature at outdoor events; the wealth of seasonal occasions during autumn and winter mean they’re in demand throughout the year. Whether it’s Halloween, Christmas or Hogmanay, large LED screens are an important part of the seasonal celebrations that take place in towns and cities across the UK and Ireland. With such a vast selection of models on-fleet, ADI can offer the ideal solution for every venue and audience size, allowing mass enjoyment of live entertainment.

For busy urban areas the smaller iCONICs provide an easily manoeuvred solution for positioning in streets and squares, or where space is no restriction, the giant iCONIC 100s are a winner.

The iCONICs are often supported by an outside broadcast crew and cameras to create incredible coverage for live broadcast.

ST. PAUL’S CATHEDRAL CAROL SERVICESLive screenings of St.Paul’s Cathedral’s Christmas Eve Carol service were broadcast across Paternoster Square on an iCONIC 25 – with the added support of an ADI OB team.

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ADI IN ACTION FOR THE ARMED FORCESTA LIVE CAMPAIGNThe Territorial Army launched a national recruitment campaign, where ground-breaking TV adverts were supported by experiential activity at six UK cities. As part of the campaign a range of iCONIC+ screens featured at Newcastle upon Tyne, Liverpool, Cardiff, Portsmouth, Glasgow and Birmingham, with the aim of boosting public awareness and increasing recruitment. The adverts featured live footage of operations in Afghanistan, showing how the TA Reservists work alongside their Regular counterparts.

BEATING RETREAT2014 saw extra special instalments of Beating Retreat and South West Proms to mark the 350th anniversary of the Royal Marines. The historic military pageant incorporated celebrations to mark the Royal Marine’s historic anniversary, with Prince Philip – their Captain General - and Her Majesty the Queen in attendance. ADI supplied two iCONIC 100+ screens for the occasion as part of a full event broadcast solution. The musical extravaganza - which featured The Bands of the Royal Netherlands and US Marine Corps - were captured on camera by an ADI team. Footage from five cameras, including a steadicam, were mixed in our Portable Production Unit and relayed to the giant HD screens.

REMEMBRANCE DAY AT THE CENOTAPH2014 will be our 3rd year supplying the national commemorations at Whitehall, which is televised on the BBC. Smaller iCONIC+ screens are integral to spectators feeling part of this national occasion, broadcasting live footage of the laying of tributes and march of war veterans past the Cenotaph.

HMS QUEEN ELIZABETH LAUNCHThe largest warship ever built for the Royal Navy was launched by its manufacturers BAE Systems Maritime at the Rosyth Dockyard in Fife. Weighing 72,000 tonnes and able to carry 40 aircraft, only the heavyweights of the mobile screen world would suffice for the ceremony, with Queen Elizabeth, a host of VIPs and the world’s media in attendance.

RM350 SOUTH WEST PROMSThe Massed Bands of Her Majesty’s Royal Marines hosted an evening of music, outdoor hospitality and fireworks on Whale Island, in Portsmouth Harbour. A pair of iCONIC 25s enhance the entertainment for crowds who turned out in force.

Even the giant iCONIC 100+ screens were dwarfed by the colossal warship!

iCONIC15+ in Liverpool

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ANYTHING BUT SQUARE

CHINESE NEW YEAREvery January, Chinese New Year Celebrations take over Trafalgar Square and the surrounding streets, regularly attracting over 300,000 spectators. In addition to iCONIC 25 mobile screens for the main stage area by Nelson’s Column, ADI deliver a full outside broadcast solution, including cameras and mixing facilities.

CANADA DAYCanadian culture was transported to London for a weekend of revelry. Food, drink, sport and music brought crowds into the square, where one of the world’s largest mobile LED screens took pride of place.

PRIDE IN LONDONOver 30,000 participated in the Pride in London Parade, which culminated in the famous square for a day of live music, celebrity appearances and speeches – including a message from Prime Minister David Cameron, broadcast live to a pair of iCONIC 25+ screens.

MASLENITSAThe Russian Sun Festival celebrates the end of winter and offers salutations to springtime, with Trafalgar Square transformed into a bustling Russian bazaar and open-air concert. Londoners and tourists were encouraged to do as the Russians and enjoy a drink and a blini while watching traditional music performances on an iCONIC 100+.

ne i tori ondon land ar ultiple live event t rou out t e year rafal ar uare o t a ix of annual and one o o a ion it t e tea re ularly on ite to o er t eir ervi e e obile de i n of our iC C a e t e ideal for event in rafal ar uare ere et up and de ri ti e ave a uper ui turnaround

SILENCE IN THE SQUARETrafalgar Square hosts the two minutes silence to mark Armistice Day, remembering service personnel and giving thanks for the sacrifice made. Beside specially built staging and the Square’s famous features, an iCONIC 100+ offers a large viewing solution.

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Sky Sport’s presenter Claire Tomlinson was the host of SportsVMT 2014

ADI HOST FIRST SPORTSVMTa in ar o ted t e inau ural port enue and edia e nolo y u it a ne indu try event t at brou t to et er lobal

na e in broad a t produ tion and innovation it venue and lub fro across the UK and Ireland.Held at our Preston Headquarters, the event was focused around the themes of ‘Connect. Engage. Commercialise.’

Delegates were treated to a packed agenda of that included exclusive demonstrations of the Adobe Anywhere platform, the latest insights from The Cloud, behind the scenes with Sky Sports Soccer Saturday, amongst many others – in addition to

keynote speeches from the likes of IMG Studios and YouTube.

SportsVMT explored how venues can harness the latest technologies to improve fan engagement, generate additional revenue and add value to their brands, with attendance from the Premier League, Football League, Scottish Rugby Union, Manchester United FC and Wembley Stadium.

It wasn’t all demos and seminars; an evening of relaxed networking and drinks at Preston Marriott Hotel

lobal na e o ered ex lu ive in i t into ne te nolo ie and di ital or fl o

orld r t a live de on tration of dobe Anywhere. Footage is simultaneously edited in the auditorium and at Everton’s Goodison Park.

ur o pitality do e o ered a breaout area for refreshments and lunch

23SPEAKERS AND

PARTNERS

2ELLISONS

EXECUTIVE COACHES

1SKY SPORTS PRESENTER

140DELEGATES

SPORTSVMT 2014 IN NUMBERS

TESTIMONIALS

An incredibly slick event. All of ADI should be very proud

“

“

I would like to think we can aspire to some of the things we saw and heard about

““It’s been very entertaining and engaging

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An amazing, impressive event full of very exciting ideas

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GOOD SPORTS

With installations at 35 sports venues across the country,

ADI are the UK’s favourite supplier of

LED solutions

35STADIA AND

SPORTS VENUES FEATURING ADI

HARDWARE

9STADIA SUPPLIED

WITH REMOTE MATCHDAY

PRODUCTION VIA LIVE VENUE

57%OF DIGITAL PERIMETER SYSTEMS ACROSS PREMIER LEAGUE AND FOOTBALL LEAGUE

STADIA ARE DIGIBOARD

10STADIA WITH REMOTE DIGIBOARD DELIVERY

VIA LIVE VENUE

92STADIA

CONNECTED BY OUR LIVE VENUE

NETWORK

HORSING AROUNDADI have taken the world of horseracing by storm with their mobile screens, and now their permanent solutions are making waves. Arena Racing Company’s all-weather tracks at Lingfield, Wolverhampton and Southwell are home to sizable outdoor LED displays, which provide racing coverage year-round.

EYE OF THE TIGERSHull City Tigers FC took ownership of a dynamic fan engagement platform during Spring 2014, which has transformed the matchday experience at the KC Stadium. A market-leading Virtuality stadium screen and custom matchday programming combine to entertain supporters and visiting fans. A bespoke

Tigers TV channel is produced by our in-house team and broadcast to the screen via ADI’s Live Venue network. The widescreen format means live match coverage, promotions and club messages can be effectively combined on a single platform.

NEW SEASON, NEW SOLUTIONSFor the start of the 2014/15 season the ADI Systems team installed LED hardware at three Premier League grounds.

ADI continue to be market leaders in stadia and sports venue olution reatin la tin at day experien e for fans and value for sponsors

LEICESTER CITY FCThe King Power Stadium has been revolutionised through a full arc of market leading digiBOARD – a huge 245 linear metres in fact, which incorporates a crowd-facing strip. At 1024mm in height, the system is also one of the tallest in the Premier League, delivering incredible stand out for advertisers and commercial partners of the club. The digital perimeter system also benefits from live functionality via ADI’s digiSOFT software.

SWANSEA CITY FC AND OSPREYSFootball and rugby union fans frequent the Liberty Stadium in Swansea, and the shared ground has revamped its infrastructure over the summer off-season. The venue now features a dazzling array of ADI hardware, including a pair of 46m2 Virtuality stadium screens and 215 linear metres of digiBOARD, with crowd-facing panels to rouse supporters on a matchday. Content to every display is delivered via Live Venue connectivity, with ADI’s Production team creating unique content for Swansea City matches.

BURNLEY FCBack into the Premier League for the 2014/15 season, Burnley’s Turf Moor ground received a digiBOARD system of 245 linear metres.

Multiple big brand advertisers can connect with audiences in the venue and at home, with digiBOARD offering exceptional reliability and picture quality.

Southwell’s 60sqm. screen

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eyond port our per anent installations are bringing wide-ran in value to a o t of retail leisure and entertainment destinations.

SHOPPING SPREE

Our domination of the shopping centre Digital Out Of Home landscape continues, with full-motion advertising screens created for some of the UK’s busiest premium malls. Our custom LED screen solutions are providing high-impact for brand advertisers and an engaging shopping experiences for the public, while importantly delivering commercial returns for the centres through the ownership model, which we fully advocate.

Through this model, a centre receives considerably more revenue from media sales by procuring screen hardware themselves – which needn’t be the challenging process people sometimes imagine, with ADI providing centralised project management during installation and full localised support over the lifetime of the technology.

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Benefits of Ownership

Increased share of

advertising revenues

Performance-driven media

contracts

Length of media

agreements

Greater flexibility over usage

Increase value of

property and portfolio

Greater Control

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LIVERPOOL LANDMARKLiverpool’s Church Street, one of the busiest retail hubs in North West England, features one of our standout media installations. A large 26m² video screen is seamlessly incorporated into the façade of the Forever 21’s fl agship store, where it promotes a range of global brands and draws the eye of shoppers in a landmark location.

The giant display showcases ADI’s new 10mm outdoor front-access SMD product – chosen specifi cally to meet the stringent planning requirements involved in the project, whilst maximising in-store retail space and minimising long-term service disruptions. In addition to reinforcing the presence of the new store and providing impact for advertisers, the screen also brings a fl avour of New York’s Times Square to Liverpool; reminiscent of Forever 21’s famous NYC fl agship store which features a giant interactive display on its exterior.

LIGHT ENTERTAINMENTThe use of digital signage and LED screen technology is steadily increasing across the leisure and entertainment sector as venue reali e t e potential for drivin footfall reatin uni ue vi itor experien e and up ellin produ t and ervi e

SHOW-STOPPERWe’ve helped Birmingham Hippodrome digitize their exterior by converting existing signage to a high impact LED solution. A 20m² LED display, back-lit lettering and light strips combine to bring greater fl exibility and promotional impact to one of the UK’s largest touring venues. With their ability to show high quality video clips and exclusive previews, Birmingham Hippodrome are attracting increased interest from the passing public, which ultimately drives footfall and ticket sales for the range of world-class productions, shows and performances they host throughout the year.

By incorporating a digital screen the Hippodrome can communicate their extensive programme in a single signage solution, taking external marketing to a whole new level and achieving greater standout for the venue itself. Our specialism in LED and ability to oversee the entire project were key reasons we were chosen for the installation.

PARK LIFEADI worked closely with Thorpe Park management to design and install a venue-wide solution that features over 30 LED displays of varying size. Digital touch-points are visible from the moment visitors enter the park, with a sizeable 17m² display off ering a unique welcome with incredible content and footage of the rides. Inside the park and across the diff erent rides, a selection of LED totems and scrollers off er up to the minute queuing times and visitor information, all centrally managed via a dedicated network. Thanks to a wireless control system linking each screen, park staff can instantly and easily update content to every display via iPad.

ADI’s 10mm outdoor SMD product was pe i ed for t e portrait reen

The venue’s name has been created in ba lit letterin it ad u table

olour ile an eable lights strips run from the top to bottom edge of the signage.

The Forever 21 store is in a prime po ition a in it t e ideal location for digital media screen

Three 3.5m² LED totems provide visitor information and queuing times at prominent par lo ation elpin vi itor plan t eir day and ourney around t e venue

Thorpe Park’s entrance welcomes visitors and o er a tantali in previe of t e t rillin rides and things to see inside the venue.

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320800 592 346 | info@adi.tv | www.adi.tv

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AWARDS AND ACHIEVEMENTSit all t e in redible event t e ental epart ent ave upplied in t e pa t year and t e i uality of ervi e delivered

it’s no wonder we have yet again been short-listed for a range of UK and Irish industry awards – and have won one already!

ADI came home triumphant from The Scottish Event Awards, held in association with EventScotland and organised by The Drum. We picked up a gong in the category of Best Technical Services/Production Company. It was a great award to win following a successful array of Scottish events like Edinburgh’s Hogmanay Street Party, Glasgow Commonwealth Festival 2014 and Red Bull Hill Chasers. ADI were also one of four companies nominated in the Event Services Grand Prix.

ICONIC FACTS AND FIGURES

NEW WEBSITEWe’ve given our website a re-vamp – it’s more user-friendly than ever, bursting with case

studies and photos of our iCONICs in action. Check it out here: www.adi.tv

44LARGEST AMOUNT OF SCREEN RENTALS FOR

ONE EVENT(ROYAL ASCOT)

17,578,800NO. OF LEDS ACROSS

THE FLEET

16COUNTRIES

VISITED IN 2014

59NO. OF RACECOURSES

SUPPLIED IN 2014

28OPERATIONAL

TEAM MEMBERS

91.9%AVG. CUSTOMER

SATISFACTION RATING 2014

000kgCOMBINED WEIGHT

OF FLEET

6th JulyWEEKEND OF THE

YORKSHIRE GRAND DEPART

BUSIEST RENTAL DAY 2014 30 RENTALS

ACROSS

28 LOCATIONS

815,940NO. km TRAVELLED

IN 2014

3000NO. SCREEN

RENTAL DAYS DELIVERED IN

2014

87days2014’S LONGEST SCREEN RENTAL

C C C

OVER

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