Images Communicating with Images. Images Images - most effective communication tool Transmit...
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Transcript of Images Communicating with Images. Images Images - most effective communication tool Transmit...
Images• Images - most effective communication tool
• Transmit information very quickly• Help engage the audience• Help clarify complex information
• Conceptual, abstract, process-oriented
• Images fall somewhere between literal & abstract• Realistic, literal representation
• Subjects literal meaning most important (product display)
• Abstract: • Literal meaning becomes less important
• Gesture, quality, association, message become more important
Images
• Mode of representation – what will best fit the communication• Photographic (Realism – Documentary, credible, real)• Iconic/Symbolic• Illustrative – introduces concepts beyond literal meaning
• Medium• Carries meaning in terms of feeling
• Softness, hardness, fluidity, gritty• Ex: graphite, pen& ink drawing
computer generated digital quality – contemporary technological feel
Images
• Selecting & Manipulating Content• Meaning & content influenced by designer, photographer,
viewer• Choice of content included or not within an image has
implications for meaning
• Interpretation• Based on viewers background & personal experience
Image & Message
Cropping & Manipulating Images• Can eliminate unnecessary detail• Change focal point | emphasize details• Alter the message• Portray emotion
• Unconventional• Non-rectangular, knock outs, vector-masks
Image & Message
Many photos
benefit from
judicious or
Creative croppingWhat’s not in a photo can be
just as important as what is in it
Image & Message
• Be aware of composition• Create focus & attention
Kodak Photo Tips
http://www.kodak.com/eknec/PageQuerier.jhtml?pq-path=39&pq-locale=en_US
Image Sources
• Professional Photographer• Do It Yourself• Stock Images
• Royalty Free: Single up-front feeNo royalties
• Rights-managed:Fee based on size of business, and exposure of the imageVery High QualityManaged Usage: you and your
competitor won’t be using the same image on your site
Legitimate Image Sources
• Stock Images• Free
• stock.xchang: http://www.sxc.hu/ (user-submitted, moderated)• MorgueFile: http://morguefile.com
Royalty Free (non-exclusive, unlimited us of an image) & Rights-managed (exclusive, time-limited, geographic-specific use)
• istockphoto.com (moderated, photographers are paid - higher quality): http://www.istockphoto.com
• Fotolia: http://us.fotolia.com/ • Corbis: http://www.corbis.com • Getty: http://www.gettyimages.com• Jupiter: http://www.jupiterimages.commonthly subscription• Photos.com: http://www.photos.com • Shutterstock: http://www.shutterstock.com
Not So Legitimate Image Sources• Google - assume any images found online are copyright protected• Clip Art