Image building Lyon car parks
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Transcript of Image building Lyon car parks
![Page 1: Image building Lyon car parks](https://reader033.fdocuments.net/reader033/viewer/2022060120/559197e81a28abd4668b4687/html5/thumbnails/1.jpg)
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Territorial Marketing
Car Park as Image Tool
Parking des Célestins, Lyon (France)
![Page 2: Image building Lyon car parks](https://reader033.fdocuments.net/reader033/viewer/2022060120/559197e81a28abd4668b4687/html5/thumbnails/2.jpg)
www.serec.ch
Parkings take part to image building
While entering a city, big or small, visitors are often confronted first to a car park.
And most of the time such places don’t generate positive emotions …
Lyon decided to go its own way in collaborating with well known artists to design and animate its car parks.
Lyon’s car parks have become places to visit …
The tourist office organizes tours to visit them.
Let’s take a tour to the Parking des Célestins …
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![Page 3: Image building Lyon car parks](https://reader033.fdocuments.net/reader033/viewer/2022060120/559197e81a28abd4668b4687/html5/thumbnails/3.jpg)
www.serec.ch
Lyon’s own signs
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![Page 4: Image building Lyon car parks](https://reader033.fdocuments.net/reader033/viewer/2022060120/559197e81a28abd4668b4687/html5/thumbnails/4.jpg)
www.serec.ch
First emotion from the nice square outside
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![Page 5: Image building Lyon car parks](https://reader033.fdocuments.net/reader033/viewer/2022060120/559197e81a28abd4668b4687/html5/thumbnails/5.jpg)
www.serec.ch
Celestins Car Park entrance
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![Page 6: Image building Lyon car parks](https://reader033.fdocuments.net/reader033/viewer/2022060120/559197e81a28abd4668b4687/html5/thumbnails/6.jpg)
www.serec.ch
Picture show in the lobby
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![Page 7: Image building Lyon car parks](https://reader033.fdocuments.net/reader033/viewer/2022060120/559197e81a28abd4668b4687/html5/thumbnails/7.jpg)
www.serec.ch
View from the entrance down
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![Page 8: Image building Lyon car parks](https://reader033.fdocuments.net/reader033/viewer/2022060120/559197e81a28abd4668b4687/html5/thumbnails/8.jpg)
www.serec.ch
Somewhere in the middle
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![Page 9: Image building Lyon car parks](https://reader033.fdocuments.net/reader033/viewer/2022060120/559197e81a28abd4668b4687/html5/thumbnails/9.jpg)
www.serec.ch
Even a bicycle race goes through
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Video: Free Lyon VTT race
![Page 10: Image building Lyon car parks](https://reader033.fdocuments.net/reader033/viewer/2022060120/559197e81a28abd4668b4687/html5/thumbnails/10.jpg)
www.serec.ch
Other examples
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