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Dressing for Success

How you Dress

Candidates for promotion who believe the only criteria for job-promotion success should be their credentials may be surprised to know that when all other qualifications are equal, the best-dressed candidate usually gets the job.

The Primacy Effect

• The tendency to form impressions quickly at the time of an initial meeting.

• First impressions establish the MENTAL FRAMEWORK within which a person is viewed, and later evidence is either ignored or reinterpreted to coincide with this framework.

The Four-Minute Barrier

• Human relationships will be established, reconfirmed or denied.

• It is within these first few minutes that people’s attention spans are at their greatest and powers of retention at their highest.

How to Dress for a Sales Call

• Call the receptionist or secretary at the prospective client's office for tips on what employees there wear.

• Consider the job's location.

• Realize that before you speak, your clothing already has. First impressions occur within 30 seconds, often subliminally. A person makes at least 10 value judgments about you during this time


• Know what complements you.

• Pay attention to detail. Your outfit should be spotless and well pressed.

• Unless you are told specifically that the sales call is business casual, plan for business formal attire.

• Think conservatively while selecting your outfit.

• Choose and try on your clothes in advance.

• Make sure you shower and brush your teeth.

• Take time to clean your hands and fingernails. Have them clean and trimmed.


• Wear something that fits correctly.

• Be sure after each wearing your outfit looks fresh. Take into consideration your schedule when planning what you need.

• Above all else, be clean!


The Corporate Outfit

Women’s Corporate Outfit

Men’s Corporate Outfit

Dressing Tips for Men (DO’s)

• Business Formal - Suit and Tie – Head

• neat hairstyle • short, trim, and well-groomed hairstyles work better

than long, messy ones.

– Wear light scented cologne.– Neck

• complimentary tie • silk with a conservative pattern.• Tip of the tie should touch top of the belt.


– Suit • Jacket and trousers are a must! • Dark, solid colors are best (Black, Navy, and Dark

Gray).

– Shirt • White collared shirt is safe, blue otherwise, but

do not wear button down collared shirts.

– Belt • Always have a belt on.

– Socks• Dark “dress” socks should match the suit.

– Shoes • Oxfords or loafers. • Clean and polished please!


• Business Formal – Suit and Tie– Head–

• no hats/caps!

– NO heavy scented colognes.– Cufflinks, necklace, rings, etc.– Face

• no facial hair and the 5o’clock shadow look.

– Socks • Leave your gym socks at home!

– Shoes • No sneakers, tennis shoes, or running shoes

Dressing Tips for Men (DONT’s)

• Business Casual – Shirt and Slacks – Head

• neat hairstyle • short, trim, and well-groomed hairstyles • Light scented cologne.

– Neck• complimentary tie• silk with a conservative pattern.

– Suit • collared shirt and slacks. • jacket is a nice addition but not required.


• Business Casual – Shirt and Slacks – Socks

• Dark “dress socks” that match the slacks.

– Shoes• oxfords or loafers• Clean and polished please!


• Business Casual – Shirt and Slacks – Head – hats or caps! – NO heavy scented colognes.– Suit – pocket or logo t-shirts or shorts! – Socks – Leave your gym socks at home!– Shoes – NO open-toe slippers or sandals.

Dressing Tips for Men (DONT’s)

Recommendations (MEN)

• Two-piece suits– Five 2-button, 3-button or double breasted suits.

• Sport coat and trousers– They should always contrast for a more casual look.

• Ties– The knot should fill the space at the top of the shirt

When combining suit, shirt and tie, choose:– One solid and two patterns– Two solids and one pattern– Three patterns

Recommendations (MEN)

Best Colors

• Suits, Sport Coats, and Trousers– Navy, gray and charcoal are powerful colors.– Be careful with black – it can be intimidating.– Medium blue is friendly.– Pinstripe adds power.– Plaid sport coats are too casual for business.

• Shirts– Should always be long sleeve– Solid colors are preferred; white is the best

and safest choice.– Pale blue is acceptable.– Light blue and red pinstripes are acceptable

alternatives.– Avoid lavender, peach, plaids, dots and

broad stripes.

Best Colors

• Ties– Tie should contrast with jacket.– Tie and suit color should complement each

other, but not match.– Burgundy, red and navy work as background

colors.– Small geometric prints and stripes are good

choices.

Best Colors

• Ties– Paisleys with subdued patterns are

alternatives.– Tie colors should be subtle.

Best Colors

Dressing Tips for Women (DO’s)

• Business Formal – Dress or Pant Suit – Head

• Neat and well-groomed hairstyle. • Light perfume.

– Suit • Jacket and trousers/skirt or dress a must! • Preferably matching.• Skirt should be no shorter than slightly above the knee or

no longer than just below mid-calf

– Shirt• Collared shirt in light or pastel colors.


• Business Formal – Dress or Pant Suit – Hands

• Briefcase instead of a purse.

– Socks• Conservative hosiery at or near skin color.

– Shoes• Closed-toe, low heels or flats. • No high heels or platform shoes.• Must match or darker than hemline.

• Business Formal – Dress or Pant Suit – Accessories

• Small pieces• One ring per hand

– Belts• In neutral colors• No wider than 1 inch


Dressing Tips for Women (DONT’s)

• Business Formal – Dress or Pant Suit– Head

• Frizzy, out-of-control hair.

– No heavy scented perfumes.– Face

• Heavy make-up.

– Suit• Short skirts or tank tops!• No sheer fabrics, frills, ruffles, straps or

plunging necklines.

Dressing Tips for Women (DONT’s)• Business Formal – Dress or Pant Suit

– Accessories• Dangling earrings• Chunky jewelry

– Socks • Runs in hosiery (bring an extra pair).

– Shoes• Open toe shoes, sandals

Recommendations (WOMEN)

• The skirt suit and pantsuit– Should be mainstay of your wardrobe.– A single-breasted jacket is more formal and

more conservative than double-breasted jacket.

– Double-breasted jacket should always be buttoned.


• The skirt suit and pantsuit– 2 types of skirt suits and pansuits

• The matched suit in which the jacket is not worn with other skirts or slacks

• The constructed jacket with a constrasting skirt or slacks.


• Unconstructed Jacket.– A casual, loose fitting jacket that can be used

to mix and match with skirts and slacks to extend your wardrobe.

• One- or two- piece Dress– Can be worn alone or with a jacket.– Not as powerful as a suit though

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