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I LOVE YOU BECAUSE
A MUSICAL BASED ON THE CLASSIC “PRIDE AND PREJUDICE”
4 & 5 October | Drama Centre
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In 2013, WKWSCI Paparazzi decided to stage its first ever Musical.
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The musical was held at the NLB Drama Centre, which sat 800 people.
The theatre was thrice the size of previous years’.
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Our Challenge:To fill 80% of the seats on both
performance nights
That’s 1,280 seats.
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Unlike previous years, we knew we couldn’t just count on the support of our
school members.
We needed to engage the whole of NTU.
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So, for the first time...We expanded publicity beyond
WKWSCI.
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And engaged our audience using both
above the line
below the line&
advertising
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We placed our print collaterals at places with the highest traffic volume
3x1m Banners outside main canteens
Bus Stop Ad & Posters pasted outside libraries and
other faculties
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...and handed out brochures during Freshman Orientation Camps
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All these collaterals directed them to our Facebook page, where we interacted
and engaged with them through...
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Cast Introduction
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Sneak Previews
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Video Trailers
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Even just before performance nights we didn’t stop.
Live BTS updates Set Construction Time Lapse
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The Result
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We sold out 88% of the seats on our first night....
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...and 97% of the seats on our second and final night.
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Slightly less than 50% of the ticket sales came from outside WKWSCI.
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Our campaign efforts received high praises from both school faculty members
and alumni...
And Paparazzi ’13 was lauded the best performance in its history.