Illuminate Facebook Advanced Seminar

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Ellissa Nolan's Advanced Facebook Seminar

Transcript of Illuminate Facebook Advanced Seminar

  • 1. WE HAVE A FACEBOOK PAGE NOW WHAT? Telling stories. a couple of sentences, an image and a link Repurposing content Connecting Rotary with your community Connecting Rotary beyond your community Shareable content Growing your community Embedding Facebook on your website Setting up Tabs Advertising on Facebook Facebook and fundraising Rotary/Facebook in times of crisis
  • 2. TELLING VISUAL STORIES ON FACEBOOK
  • 3. PLEASE DELETE IT DOESNT HELP ROTARY Anything out of focus Any photograph of anyone eating The backs and bottoms of people People not looking like they are enjoying having their photograph taken Pictures that dont make sense to someone not at the event Bad backgrounds
  • 4. A WINDOW TO OUR WORLD
  • 5. REPURPOSING CONTENT NEWSLETTER ARTICLE = 5 FACEBOOK POSTS
  • 6. CONNECTING ROTARY WITH YOUR COMMUNITY ADD + SEARCH FOR: Your Rotary Members Community members invited them to connect Emergency Services Local politicians Go find - local businesses Other community organisation pages Migrant centres, schools, TAFEs, universities Other Rotary clubs and members across Australia Mention other people and businesses in your posts eg: @cancercouncil / @persons name / #glenelg #fundraising #charity
  • 7. OUR ROTARY FACEBOOK COMMUNITY How to activate our Networked Non-Profit organisation
  • 8. GROWING ONLINE COMMUNITIES IS IMPORTANT Member engagement and development
  • 9. INFOGRAPHICS CREATE SOME/SHARE SOME Highly shareable content Information + graphic
  • 10. ROTARY CLUB DIRECTORY - FACEBOOK FRIENDLY
  • 11. EMBEDDING SOCIAL ON YOUR WEBSITE - TINT FREE TOOL: https://www.tintup.com/
  • 12. SETTING UP FACEBOOK TABS (NON-DEVELOPER) Free Tool: https://www.antzmedia.com/home/fb-welcome-page
  • 13. ADVERTISING ON FACEBOOK What did $50 buy?
  • 14. ADVERTISING ON FACEBOOK EG: $50 - $100 Attracted 340 local and international participants Raised $110,000 Immunized over 200,000 children against polio Achieved over 50 domestic and international news stories Australia, USA, Europe & Asia Pacific. Highest engaged content on City of Sydney facebook page ever! Facebook Advertising guide book in development with training directly from Facebook advertising team. Watch this space!
  • 15. HOOTSUITE: SCHEDULING POSTS Free tool: https://hootsuite.com/
  • 16. ROTARY AND FACEBOOK IN TIMES OF CRISIS
  • 17. FACEBOOK AND FUNDRAISING
  • 18. ROTARY #MYTHBUSTER & FEEL GOOD FRIDAY Experiment! Emotions happy or sad Colours oranges and reds Busting incorrect perceptions Guiding fresh interpretations of Rotary: Vibrant community Successful Delivering results Trustworthy Engaged and active Welcoming to newbies
  • 19. YOU DONT NEED PHOTOSHOP TO BE A PROFESSIONAL! WWW.BEFUNKY.COM Free Drag and drop images Crop & Edit Design layout templates Easy export Upload to e-newsletters, website and social media
  • 20. BE FUNKY FACEBOOK COVER IMAGES
  • 21. Thank you Ellissa Nolan Online Editor + Community Manager: /rotarydownunder