Illumina Residences Manila, V. Mapa, sta. Mesa Manila

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DISCLAIMER

The presentation contained herein intends only to serve as a training material to Sellers, providing them a general knowledge about the product. All or any part of this presentation should not be used for selling purposes or any other initiatives aimed at marketing and/or selling the project.

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PROJECT BRIEFING

FEBRUARY 27, 2008

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Project Description

Illumina Residences Manila is

a 32 Floor – Residential Tower,

and sits on a 6,935.50 SQM

property.

It is comprised of 540 residential

units ranging from Studios, 2 BR

to 3 BR condominium units with

sizes from 24 sqm. to 66 sqm.

Units are ready for occupancy by

August 2011.

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STRATEGIC LOCATIONIllumina Residences Manila is located along V. Mapa

corner P. Sanchez St. in Sta. Mesa, Manila

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Proximity to Manila schools and commercial establishments

A. Educational Institutions• Don Bosco School – in front of site

• Don Bosco Technical Institute – 1.20 KMS

• Jose Rizal University – 1 KM

• Polytechnic University of the Philippines – 1.20 KMS

• Dominican College – 1.5 KMS

• Aquinas School – 1.5 KMS

• Central Colleges of the Philippines – 1.4 KMS

• Immaculate Heart of Mary College – 1.5 KMS

• Arellano University Plaridel HS – 1 KM

• Educational Research and Development Assistance

(ERDA) – 1.9 KMS

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B. Medical InstitutionsLourdes Hospital – 300 MTS

UERM Hospital – 1.6 KMS

C. Commercial EstablishmentsSM City Sta. Mesa – 1.1 KMS

Fernandos Supermarket – 1.3 KMS

Agora Public Market – 1.6 KMS

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Who are we talking to

• Demographics – Decision Makers aged 30 – 40 with a monthly family

income of P80,000 – P120,000 with children in the

elementary and high school level.

– Mostly Manila residents (Pinoys) supporting their young family and looking to upgrade their homes and quality of

living.

– The Filipino – Chinese Community can be considered to

some extent as a possible target market. IRM can be seen as a potential property investment (rental) due to the

project’s proximity to schools, hospitals, and the Ortigas

Business district.

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• Psychographics – These are growing families with the head of family either

employed or residing within the immediate areas of Manila and currently own their homes or renting.

– They are driven individuals and generally motivated to provide their families a better life and are looking for a home that would provide efficient and comfortable living within the area of highly urbanized Manila.

– They have specific expectations when it comes to their idea of ahome and are looking for a home that addresses their demands, expectations and concerns.

– The project’s proximity to their areas of work or business, accessibility to public transport and affordability and value for money will also play a major role in their decision.

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• Psychographics – Generally decide to live in area with which they are familiar and

comfortable

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Growing Families

Emotional Need Benefit Activities & Experiences Link to Product/ Amenity

1. I want to spend

more time living

than making a

living. My address

should be near

my work area and

the schools need

to be in close

proximity as well

for my kids to

spend more time

at home than in

the road.

Being right at the heart of Sta. Mesa, Manila --- in close proximity to work areas, schools and re-creational establishments.

- I can have enough time for sleep, have a hearty breakfast or arrive home to watch the latest evening news.

- I can take public transport right outside the building when I want to save gas.

- Kids to do assignments at home than in the road.

- Dine and shop during weekdays or weekends as a family.

-Please see slide 5-7.

Located in Sta MesaAnd in close proximityTo educational institutions.

Close Proximity to Commercial establishments.

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Growing Families


2. I’ve always

wanted more

room for my

growing family.

More room for

living areas and

recreational

areas. However, I

do not want to

move away and

transfer to the

suburbs. Manila

has always been

my home. I am

familiar with the

area already and

so is my family

Ample spaces in cramped Sta. Mesa area

-Move about comfortably in your own private spaces

- Relax under the heritage trees after a hard day’s of work.

- Allow kids to run freely and touch real feel of grass under their feet.

-IRM’s variety of unit mix (Studio, 2-BR and 3-BR)

- On-ground amenities as well as lots of common spaces within the building for rest and recreation.

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Growing Families


3. I want to be at

peace knowing

my family and

kids are safe and

sound while I’m in

the office or away

for a work

assignment.

Secured -There are levels of security: at the entrance gate and at the lobby). Deliveries will be checked before they’ll be allowed to go up the units.

- I can enjoy swimming at the pool area without the public enjoying the view from the perimeter fence.

- Assistance is a ring away from the property management office for basic requests.

-Entrance gate and solid fence

- CCTV’s on common areas

- Back-up power generator with 500 watts in each unit

- Property management assistance

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Potential Investors


4. I’m looking for

a home that

could double as a

halfway house or

as unit/s I can

rent out to

students and

employees in the

area which is

reasonably priced

without scrimping

on quality

amenities and

features.

Rental Potential of units

- There is a huge pool of potential renters from:

a. students b. Parents of students who

live in neighboring provinces

c. Households who want to upgrade but would rather rent for now

- IRM can serve as a halfway home because it is near my work or school.

-Being not more than 2KM form Manila educational institutions, it is at an advantage as the choice launch pad for students and employees in the area.

- Rental potential of P15 to 25k as experienced in Hampstead Gardens.

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Purposes OnlySelling Proposition

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Purposes OnlyThe Name & Logo

The name perfectly describes the projects features such as the use of

space in its design, its landscaped atriums and its T shaped

Architecture which promotes good ventilation, lighting.

It is also the “enlightened choice” for families looking for a home with

amenities and features comparable to high end condominium project

but at an affordable rate.

The Starburst represents a bright new beginning.

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What do we want to say? –Value Proposition

Illumina Residences Manila is…

What : A modern and exclusive residential high rise condominium

How : that provides a comfortable and efficient city living

Who : for the career – driven, moderately earning Filipino

families.

Why : aspiring to live in an organized home environment where

everything works.

Where : located in the progressive city of Manila

When : in a time of increasing cramped and chaotic living spaces

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Key Selling Points

Strategic Location and Views of Manila

Located in Sta. Mesa gives residents a view of the Manila Skyline and puts Old Manila Heights within minutes from the metropolis’s schools (Across from Don Bosco, PUP, CCP), Hospitals (Lourdes & Unciano General Hospital), Malls (SM Sta. Mesa), convenience stores, offices.

Value for Money

IRM offers residents an upgraded quality of living at an affordable package. Because of its good location and proximity within Manila, owners may have the option of living in their newunit or having it rented out to students or employees looking for a halfway house within the metropolis. Affordability coupled with strategic location adds value to property thus having high –resale potential.

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Key Selling Points

First Rate Amenities and Open SpacesWith a 60:40 building footprint ratio, residents will enjoy freedom of space and amenities as compared to other comparable condominium projects.

Efficient Condo ManagementTo free up your mind on some everyday household tasks, a

professionally trained property management team will be setup to

take care of your daily living needs such as garbage disposal and upkeep of

the property.

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Purposes OnlyProject Features

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Purposes OnlyBuilding Elevations

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Typical Floor Plan with studio units

(3rd – 6th Floor , 8th – 9 Floor, 10th – 11 Floor)

Mandaluyong skyline

Sta. Mesaskyline

Manilaskyline

San Juanskyline

N

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Typical Floor Plan with studio units(Atrium Level 7th Floor and 12th Floor)

Mandaluyong skyline

Sta. Mesaskyline

Manilaskyline

San Juanskyline

N

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Typical Floor Plan without Studio Units(14th – 17th Floor, 19th -22nd Floor, 24 – 27th

Floor, 29th to PH)

Mandaluyong skyline

Sta. Mesaskyline

Manilaskyline

San Juanskyline

N

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Typical Floor Plan without Studio Units(Atrium Level 18th Floor, 23rd Floor, 28th Floor )

Mandaluyong skyline

Sta. Mesaskyline

Manilaskyline

San Juanskyline

N

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Unit Mix

• Type No. of Units

• Studio (24 sqm) 120

• 2 BR (48 sqm) 240

• 2 BR (54.50/55.00/55.50 sqm) 60

• 3 BR (66 sqm) 120

TOTAL UNITS 540

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Studio

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2-BR Mid Unit – 48 sqm.

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2-BR Mid Unit – 55 sqm.

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3-BR End Unit – 66 sqm.

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Unit FinishesFLOOR FINISHESDINING & KITCHEN LOW MAINTENANCE RESILIENT FLOORING

BEDROOMS LOW MAINTENANCE RESILIENT FLOORING

BALCONY CERAMIC TILESTOILET UNGLAZED CERAMIC TILES

WALL FINISHESINTERIOR PAINTED FINISHTOILET PAINTED PLAIN CEMENT FINISH ABOVE TILE

CEILING FINISHESLIVING DINING & KITCHEN PAINTED PLAIN CEMENT FINISHBEDROOMS PAINTED PLAIN CEMENT FINISHTOILET PAINTED FICEMBOARD CEILING

KITCHEN AREA GRANITE FINISH COUNTERTOP W/ COMPLETECABINET SYSTEM

DOORSENTRANCE WOODEN PANEL DOOR ON METAL JAMB W/

ALUMINUM SCREEN DOORBEDROOM WOODEN DOOR ON METAL JAMBTOILET WOODEN DOOR WITH LOUVER ON METAL

JAMBBALCONY ALUMINUM FRAMED SWING GLASS PANEL W/

INSECT SECREEN

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WINDOWS ALUMINUM WINDOW W/ INSECT SCREEN

FINISHING HARDWARE

MAIN DOOR LOCKSET LEVER TYPE KEYED LOCKSET

BEDROOM LOCKSET LEVER TYPE KEYED LOCKSET

TOILET LOCKSET LEVER TYPE PRIVACY LOCKSET

TOILET & KITCHEN FIXTURES STUDIO 2 BEDROOM 3 BEDROOM

WATER CLOSET WHITE ELONGATED TYPE TOP FLUSH. ONE PIECE

LAVATORY WALL HUNG W/ SEMI UNDER THE COUNTER UNDER THE COUNTER

PEDESTAL TYPE TYPE TYPE & WALL HUNG

W/ SEMI PEDESTAL

TYPE

KITCHEN SINK SINGLE BOWL SINGLE BOWL WITH DRAIN BOARD

KITCHEN FAUCET LEVER TYPE LEVER TYPE LEVER TYPE

SHOWER HEAD AND FITTINGS WALL MOUNTED TYPE SHOWER HEAD AND FAUCET

SOAP AND TOILET PAPER HOLDER WHITE RECESSED TYPE

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Amenities

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50-Seater Function Room

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Study Hall

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Lanai Area

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Lounge

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• Pool Area

• Outdoor Function Area

• Fitness Gym

• Deck Garden

• Utility Cages

• Residents Parking Areas

Other Amenities

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Grand Drop Off

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Atrium Lobby

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Lobby

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Landscaped Atriums

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Other Facilities & Features

• 3 High Speed Elevators

• CCTV

• Overhead Water Tank

• Balconies on all units

• CATV & Phone lines

• WIFI (Amenities Area)

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Parking

Level Allocated Slots

Lower Level 2 65

Lower Level 1 60

Ground Floor 49

Second Floor 23

TOTAL 197

Pricing

I. Covered Parking per slot

LEVEL LIST PRICE

Lower level 2 parking 470,000.00


Ground floor 480,000.00

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II. Tandem Parking (2 Slots)

Level List Price



Ground Floor 800,000.00

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Efficient Property Management

Worry Free Upkeep of your property with DMCI Homes

Property Management Services

• Move In Assistance

• Leasing Program

• Car Wash Services

• Utilities application & payment assistance

• Roving Security

• General Maintenance of common areas

• Newspaper Delivery

• Proximity Cards

• Taxi Call – In Service

• Organizing of Community Events

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Unit Pricing

UNIT TYPE AREA PRICE RANGE

Studio 24 sqm. 1.4 M - 1.5 M

2 BR 48 - 55 sqm. 2.6 M - 3.8 M

3 BR 66 sqm. 3.9 M - 4.8 M

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Payment Terms

Please secur payment terms reco of Sales Division.

COMPUTATION SHEET

PROJECT: Illumina Residences Manila

BUILDING: Illumina Residences Manila RFO DATE: Aug-11

UNIT: 407 No. of Months to RFO: 42

AREA: 28.5 sqm

TERMS: 50% dp ; 50% 5 years

LIST PRICE 1,424,000.00

Discount 6.00% 85,440.00

Total Contract Price 1,338,560.00

Downpayment 1 50% 669,280.00

Less: Spot cash Discount 0.00% -

Net Downpayment 1 669,280.00

Less: Reservation Fee 20,000.00


Payable in 42 month/s 15,459.05 per month

Balance 50% 669,280.00

Factor 2.378993%

Monthly Amortization 60 mos 15,922.12 per month

1,338,560.00

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COMPUTATION SHEET

PROJECT: Illumina Residences Manila

BUILDING: Illumina Residences Manila RFO DATE: Aug-11

UNIT: 407 No. of Months to RFO: 42

AREA: 28.5 sqm

TERMS: 50% dp ; 50% 5 years

LIST PRICE 1,424,000.00

Discount 6.00% 85,440.00

Total Contract Price 1,338,560.00

Downpayment 1 50% 669,280.00

Less: Spot cash Discount 0.00% -


Less: Reservation Fee 20,000.00


Payable in 42 month/s 15,459.05 per month

Balance 50% 669,280.00

Factor 2.378993%

Monthly Amortization 60 mos 15,922.12 per month

1,338,560.00

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2008 / 09 Milestones

Completion of Model Units – March 1, 2008

Opening to the Public of Model units -March 25, 2008

Completion of Entrance Gate / Fencing2nd & 3rd Quarter 2009

Completion of AmenitiesAugust 2011

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Illumina Residences Manila, V. Mapa, sta. Mesa Manila

Real Estate

Transcript of Illumina Residences Manila, V. Mapa, sta. Mesa Manila