Illinois su sept27-2012
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Stephen Abram
Gale Cengage Learning
Illinois State University Sept. 27, 2012
FrankenLibraries:or FrankentopiaThe Jackson Lecture
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Library Megatrends
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All will be affected to a greater or lesser degree by these trends and the impact will be different but all are relevant to:
• Public Libraries
• Academic Research Libraries
• Community College Libraries
• School Libraries
• Specialized Libraries
• Consortia
Trends Differ by Library Sector
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Digitization’s real impact – non-fiction
Format
Print, ePUB, PDF, Kindle, etc. etc.
CD, DVD, USB, etc. etc.
Streaming
Licenses, Open Access, Creative Commons, etc. etc.
eBooks
eJournals
eContent
Copyright Issues (NatGeo, Tasini, TPP, ACTA, SOPA, etc. etc.)
Author Lawsuits
Citation fragmentation
Content Fragmentation
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Text
Graphics & Charts
Formulae
Pictures
Maps
Video
Audio
Gamification
Deep Data Mining
Sharing – notes, highlights, reviews, opinions, correcti0ns, commentary
Assessments
Soundtracks
Etc. etc.
Beyond Text
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ILS
CMS
Cloud(s)
Device dependencies
Format dependencies (e.g. Kindle or PDF)
Amazon
Apple
ADVICE . . .
Walled Gardens
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Textbooks
eLearning
Learning Management Systems
Cohort Learning Environments
Presentation Systems
Virtual Conference Environment
Personal Learning Environments
Collaboration Software
MOOCs
Learning Object Diversificationand Fragmentation
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Teens / Post-Millennials
Millennials
Other demographics
Business versus Consumer
The Device Divide
Mobility
Haves and Have-nots
End User Fragmentation
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Consumer Search
Specialized Search
Professional Search
Semantic, Sentiment, Suggestion Search etc.
Mobile search
Social search
Augmented Reality
SEO
SMO
Content Spam
Geo-location
Search Fragmentation
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Feature Phones
Smartphones
Tablets
Laptops
Desktops
Gaming stations
Television
E-Readers
Internet of Things
Browsers
Technology Fragmentation
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The polarization of discussion
Black and White
Dogmatic vs. Professional positions on: eBooks, access, copyright, etc.
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Black & White
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Recognize key shifts
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eLearning
Repositories
Content Archipelagos
LibGuides
Patron-driven acquisitions
Information Fluency
Demarcation between Undergrad, Grad and Faculty/Staff strategies
Copyright compliance
E-Coursepacks and e-Reserves
Strategic budgeting
Partnerships
Academic Research Libraries
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Information Literacy
Distance education and eLearning
Textbooks, Reserves, Coursepacks, e-all
MOOCs
Mobility
Collections for new degrees and certifications
Community College and Undergrad
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Common Core
21st Century Learning
Future of the textbook
Scaffolded Information Literacy / Fluency
Filters
Staff and Faculty relationships
Classroom pages
School Libraries
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Intranets
MS SharePoint
Relationship building
Embedded Librarianship
Specialized Libraries
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Recommendations (LibraryThing for Libraries, BiblioCommons, BookPsychic (Portland (Maine) PL)
eBook issues and device training
Community Glue
Economic Impact
Patron-driven acquisitions
Experience Portals
Programs
Partnerships
Education and Learning
Literacy of all kinds
Public Libraries
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DPLA
Library Renewal
EveryLibrary Advocacy PAC
OCLC Linked Data
CULC eBook Project
3M e-books (CALIFA / Douglas County initiatives)
Cloud initiatives
Consortia: Next Step Cooperation
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Where are the real pain points?
So what is the answer?
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Grocery Stores
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Grocery Stores
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Grocery Stores
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Cookbooks, Chefs . . .
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Cookbooks, Chefs . . .
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Meals
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What is an EXPERIENCE?
What is a library experience?
What differentiates a library experience from a transaction?
What differentiates public libraries from Google/Bing?
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The Evolutionof Answers
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Why do people ask questions?
Is your library experience conceptually organized around answers and programs?
Or collections, technology and buildings?
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Why do people ask questions?
Who, What, When, Where
How & Why
Data – Information – Knowledge - Behavior
To Learn or to Know
To Acquire Information, Clarify, Tune
To Decide, to Solve, to Choose, to Delay
To Interview, Delve, Interact, Progress
To Entertain or Socialize
To Reduce Fear
To Help, Aid, Cure, Be a Friend
To Win A Bet
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What are your top 10-20 questions?What is the service portfolio model that goes with those?
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Reference Facets of the Library of Virginia Story
September 2010 Survey Data
62 of 91 LVA library systems (68%)
Thank you!
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Health and Wellness / Community Health / Nutrition / Diet / Recovery
Genealogy
Legal Questions (including family law, divorce, adoption, etc)
Local History
Homework Help (grade school)
Government Programs, Services and Taxation
Careers (jobs, counseling, etc.)
Travel and Vacation, Tourism Support
Personal Finance and Investments / Financial Literacy
Retirement and Seniors Services
Coming to America or our Community (Immigration, Moving)
Business. Leadership and Management
Adult Literacy / ESL
Small and Medium-sized Business Support
History Studies (Civil War, WW2, etc.)
Finding People / Biographies
0.00 0.20 0.40 0.60 0.80 1.00 1.20
Relative Patron Interest in Various Areas
Top 13
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What is your meal in library end-user or research, and learning terms?
Programs, collections, services . . . Portfolio
What are ISU’s Research Priorities?
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What is a meal in library end-user or research, and learning terms?
Let’s think
Think: Are you thinking food, courses, days, weekly plan, or nutrition overall?
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The new bibliography and
collection development
KNOWLEDGE PORTALS
KNOWLEDGE,LEARNING,
INFORMATION &RESEARCHCOMMONS
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Library Space
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First Impressions: Security, Circ Desks, Signage
Cleanliness
Retail models
Displays (return carts, colour blocking, …)
Signage
Community Commons
Boundaries
Parking lots and the skirts as public programming space
Street fairs
Partnerships
Gardens
Wireless
Technology commons . . . Smart Rooms
Library Space Concerns
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What are the real issues?Craft versus Industrial Strength
Pilot, Project, Initiative versus Portfolio Strategy
Hand knitted prototypes versus Production
e.g. Information Literacy initiatives
Discovery versus Search versus Deep Search
eLearning units
Strategic Analytics
Value measures
Behaviours
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What We Never Really Knew Before (US/Canada)
27% of our users are under 18. 59% are female. 29% are college students. 5% are professors and 6% are teachers. On any given day, 35% of our users are there for the very
first time! Only 29% found the databases via the library website. 59% found what they were looking for on their first search. 72% trusted our content more than Google. But, 81% still use Google.
We often believe a lot that
isn’t true.
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Be More Open to the Users’ Path
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What Would You Attempt If You Knew You Would Not Fail?
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My Humble Recommendations Focus on the user, I mean really
Pilot and experiment with mobile social cohorts
Classes (mobile training or extended learning)
Reading cohorts and book clubs
Patron-driven strategies first
Associations
Fundraising
Meetings
Teams (business or sport)
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My Humble RecommendationsActively lobby and educate to ensure that the emerging mobile ecosystem supports the values and principles of librarianship for balance in the rights of end users for use, access, learning and research.
Support vendors and laws to be as agnostic as possible by ensuring that, as far as possible your services and content offerings support the widest range of devices, formats, browsers, and platforms.
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eLearning
Mobile
Distant
Tools
Get to where the user is.
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My Humble Recommendations
Design for frictionless access using such opportunities as geo-IP and mobile ready websites
Test everything in all browsers – mobile or not – all devices.
Invest in usability research aimed at the user experience and test and learn from it and share your learning.
Don’t prioritize the librarian experience first
Watch key developments in major publishing spaces – retail, kiddy lit, textbooks, e-learning, fiction, etc. Sport the differences and opportunities
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My Personal Hobby Horses
This is an evolution not a revolution
The REAL revolution was the Internet and the Web.
The hybrid ecology is winning in the near term for operating systems and content formats.
This is good since competition drives innovation and we’re in a Renaissance not an end game right now.
Engage in critical thinking not raw criticism. Be constructive.
Critical thinking is not part of dogma or religious fervor or fan boy behavior.
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My Personal Hobby Horses This is an evolution not a revolution
Perfectionism will not move us forward at this juncture.
Really understand the digital divide and remove your economic and social class blinkers
Get real about teens and Boomers
Get over library obsession with statistics and comprehensiveness.
Get excellent at real measurements, sampling and understanding impact and satisfaction. (Analytics, Foresee, Pew)
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My Personal Hobby Horses
This is an evolution not a revolution We need to revisit the concept of preservation, archives, repositories, and conservation from an access and linked data view. Check out new publishing models like Flipboard. Watch for emerging book enhancements and other features that will challenge library metadata, selection policies, and collection development.
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The power of libraries
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A Third Path
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SmellyYellowLiquid
OrSex
Appeal?
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Consider the Whole Experience
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Until the lion learns to write her own story, the story will always be from the perspective o the hunter not the hunted.
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Stephen Abram, MLS, FSLAVP strategic partnerships and markets
Cengage Learning (Gale)Cel: 416-669-4855
[email protected]’s Lighthouse Blog
http://stephenslighthouse.comFacebook, Pinterest: Stephen Abram
LinkedIn / Plaxo: Stephen AbramTwitter: @sabram
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